It's a clothing company that scored an exclusive.
Honestly, what would have knocked BOTH of these out of the park for me... A more tasteful urban camo deco (like that Bruticus set), NO apes, and some GI Joe crossover stickers.
Seriously, a nice Joe logo with the long red-white-blue stripe across the trailer. Stellar.
As is, it makes for a really nice death-of-optimus-prime stand in. Sadly, those interior stickers are really bad. I wish people would take this more seriously. For that price tag, I'd love to have something really display-worthy... without a bunch of silly cartoon apes all over it.