JackStraw wrote:Why so much $? I thought these were supposed to be $19.99, that's a 70% markup above normal price!?
Because it's BBTS. You're paying for the privilege of pre-ordering, which you can't do at most retailers. They will be $19.99 at Target and Walmart, $26.99 at TRU.
It's also becasue Wave 2 is 2 Primes, 1 Starscream and one Bulkhead per box.
They know that they're going to have more Primes than they know what to do with so they need to charge a premium on the limited, more popular, stock.