It's doubtable a collector will fall for this age old trick (unless drunk or otherwise not in the right state of mind) but with the holidays quickly approaching I'm sure at least a few of us are going to place a Transformer on the "wish" list. I know my relatives are as clueless about Transformers as I am about Dr. Who, so if one is buying strictly off a name, this could be an issue.
I will admit it gave me a laugh at first, but it quickly turned into one of those "really? WTF is wrong with people" things. Brought them up to Customer Service after I snapped the shot. It's no real wonder it happened. Even after I said it was a bait and switch technique they couldn't figure out why until I pointed out the exacto blade marks and how the art and figures were completely different. Little harder to tell with Jack-Jazz, I guess, if you don't know anything about the franchise, but, come on, how does Megatron look anything like Shockwave? *face palm*
Seen this trick with toys on ebay before. First time I've seen it in a brick-and-mortar store.