Found First Edition figures at the Toys R Us/Babies R Us by Seal Beach. They have FE Arcee, Vehicon, and Terrorcon Cliffjumper. They also have the new Generations wave that consists of Hotspot and the Megatron based off the Bludgeon mold. The place just opened and because of that they have no shelf warmers to speak of so they have to order all the new stuff which is joy to my ears.
Unfortunately I talked to customer service about Mp-10 Optimus and they said none of the stores in So Cal have them, except for one by the Mexican border, which they said maybe had one figure left. I tried to have the employee order it online for me hoping that maybe they can see things I can't see on the website at home. The guy told me that they have a total of 650 of Mp-10s left at the regional headquarters, but even he couldn't place an order and thought that it was really strange. I asked him what's the most number of the figures they received at one point and he said around 3-5 and that the quantity varies store to store.