Hmmm...Well we will have to see what the masses think of this line change. I'm not for it, but heck Playmobil is still around after all these years with lack of articulation and pricey sets that make Lego brand products a much better option.
Introducing the simplified deluxes prior to the mass movie toy release seems semi counter productive. Why waste money on inferior molds to introduce a concept change?
I would rather have seen a couple TF4 movie preview figures filter out than yet another Bumblebee and some upscale stand alone beasties from the end of Prime/Beast Hunters line.
Supposedly Hasbro has kept Generations and Masterpiece for the collectors. Well I'll believe it when I see it as Hasbro has NEVER successfully had three Transformer lines, with equal representation, in the brick and mortar market.
Poor Walmart gets absolutely screwed every year with more wave 1 than anyone else and flounders the rest of the year until a new line pops up. I feel the same way for struggling TRU and Kmart as well.
The brick and mortars are going to have their shelves piled high with Rescue Bots/ and new cartoon line and the movie figures. We will NOT see good representation of Generations in the marketplace...it is just not financially feasible.
I assume most of the adults out there will be looking to import or hit up Amazon, BBTS, and others that will have some of the generations line.
Then what about the masterpiece line? If not for TRU/BBTS/Amazon we would not be seeing any of them. It is bad enough that NONE of the cars have made it to TRU and that both the Platinum and Year of the Horse figures are complete crap. I'm hoping we see MP Ultra Magnus at least in TRU.
The market for these toys is so diverse and the marketing strategy of Hasbro is so limited. What kind of sickening case assortments do we have to look forward to? I've covered the gamut of concerns at this point. I can say my wallet is much happier. Please keep in mind I'm from the Midwest and using the collective "We" usually incorporates the Midwest rather than either coast that sees more figures than WE do.