- Motto: "I'd've written a shorter post, but I didn't have the time."
- Weapon: Sonic Boomer Laser
The biggest reason this is happening is actually quite simple, and you'll read about it in various articles about recent top-grossing movies. This Transformers movie, like many other recent movies, is in 3D, meaning they can charge a higher price. That means more revenue per person, so even if the same number of people see it, they'll pull in more money. In fact quite a bit fewer people could see it and they'd still make more, because 3D prices can be as much as 50% higher than normal prices. It's like inflation, except that you actually are getting some "value" added (not simply buying the same product, i.e. 2D, for a higher price), and you have to factor that in when making comparisons. Of course thanks to regular inflation, where the dollar simply becomes worth less and less over time, future movies will forever continue to break past records because it will cost more dollars to see them, regardless of their actual quality or how many people saw them.
Want: Universe Jetfire.
Have: Too many to list.