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Hasbro Addresses Transformers Prime First Editions

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Hasbro Addresses Transformers Prime First Editions

Postby GetRightRobot » Tue Feb 07, 2012 3:20 pm

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A statement released by Hasbro today addresses the short lived Transformers Prime First Editions:

Hasbro wrote:
As we greatly value our TRANSFORMERS fans and consumers, we appreciate the opportunity to clarify and explain the current situation with TRANSFORMERS PRIME First Edition figure availability in the U.S.

We very much apologize for the miscommunication with our great retailers in the U.S. Regrettably, as a result, the TRANSFORMERS PRIME First Edition Wave 2 Deluxe, Wave 1 Voyager and Entertainment Pack figures were posted for pre-sale in error. Final product was not produced for these figures to ship within the U.S. As such, any consumer who placed a pre-sale order with Big Bad Toy Store or Entertainment Earth in the U.S. received a note that their order had been cancelled and these orders will not be fulfilled. While it is common for Hasbro to cancel production and/or shipment of collectible figures prior to being listed for pre-sale, this particular situation was unique. We deeply regret this circumstance and understand your frustration.

We would also like to express that we hear the fan community in the U.S. loud and clear – you want these specific TRANSFORMERS PRIME First Edition figures. While we can’t confirm anything at this time, and the format in which these figures are packaged and distributed may change, the team is looking into ways to make these available at a later date in the U.S. and will keep the fan community and our retailers posted as opportunities develop. We want to make this right, and making these figures available to the U.S. fans is a top priority for the team. We greatly appreciate your understanding and ongoing enthusiasm for the brand and hope in the mean time, you enjoy the TRANSFORMERS PRIME figures that are hitting shelves now and in the coming weeks.
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Re: Hasbro Addresses Transformers Prime First Editions

Postby Erailea » Tue Feb 07, 2012 3:35 pm

I'll believe their "attempts" when I see them happen :/

I have Takara version of Cliff and Bulk so I'm a little less vexed, but I'd have been happier with Hasbro's versions. The statement only seems to prove they have a monkey running their marketing team. Why else would Hasbro think the USA wouldn't want, need or care for the FE's?

Would be nice if they did released them later though, even in different packaging. I wouldn't mind having Prime and I *really* want that entertainment pack :(

...At least they addressed the issue and didn't shove it aside...
Last edited by Erailea on Tue Feb 07, 2012 3:50 pm, edited 1 time in total.
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Re: Hasbro Addresses Transformers Prime First Editions

Postby DrLegend » Tue Feb 07, 2012 3:45 pm

Hasbro! I love you again.

Wait... That was for FoC Bruticus. This? Well, I'll believe it when I see it.

Like FoC Bruticus.
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Re: Hasbro Addresses Transformers Prime First Editions

Postby Autobot_Benz » Tue Feb 07, 2012 3:45 pm

good to see Hasbro is trying to find away to bring the first edition figures back for those who missed out on them.
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Re: Hasbro Addresses Transformers Prime First Editions

Postby BeastProwl » Tue Feb 07, 2012 3:46 pm

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HASBRO.
Your listening. More availability? A Combiner? Am I Dreaming? Come on guys, pinch me please!
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Re: Hasbro Addresses Transformers Prime First Editions

Postby funeralthirst7 » Tue Feb 07, 2012 3:50 pm

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What would make them not produce these toys for America?
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Re: Hasbro Addresses Transformers Prime First Editions

Postby DISCHARGE » Tue Feb 07, 2012 3:52 pm

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funeralthirst7 wrote:What would make them not produce these toys for America?


That was my thought. Kind of strange.
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Re: Hasbro Addresses Transformers Prime First Editions

Postby Omnicron2200 » Tue Feb 07, 2012 3:53 pm

Although this is good news, I have still lost a lot of respect for Hasbro through all of this. I don't understand why there was no intention of releasing this line in the US. As far as the possibility of a future US release, I'll believe it when I see it.
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Re: Hasbro Addresses Transformers Prime First Editions

Postby NicholasPrime » Tue Feb 07, 2012 4:03 pm

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Not produced for sale? In that case, why did they ship to Canada?

So what Hasbro really said was, "WalMart told us to stick our collector friendly toyline up our exhaust pipe, in favor of a more gimicky, kid friendly toyline (Robots in Disguise) that will sell to soccer moms and minivan dads throughout America. And we had to listen because if you want to sell toys in the US you have to blow WalMart's crankshaft pretty hard."

And that is the sad reality of toy retail. All of the other toy outlets don't even come close to Walmart's purchasing power, and it's only made worse in this economy. They will continue to dictate what makes it to production as long as there is no serious competition. And there may never be again. Toys R Us did it for a long time in the late 80's and 90's, until the government stepped in and broke up some of their shadier dealings. Not that that should/could happen in this case, but...

It kills me that larger toy manufacturers only see that bigger picture, and don't work with smaller retailers on some level to produce content and projects through alternative channels. Not putting all their eggs in one basket, as it were. Something more along the lines of DC Direct in partnership with comic/specialty shops. Somehow, the collector market is able to support itself in Japan so much that they get an endless array of repaints, variants, and all around better paint jobs at higher price points. Things like eHobby seemingly flourish.

Why is it that these things sell in foreign markets but not here?
Last edited by NicholasPrime on Tue Feb 07, 2012 4:08 pm, edited 1 time in total.
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Re: Hasbro Addresses Transformers Prime First Editions

Postby Xephon0930 » Tue Feb 07, 2012 4:08 pm

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Okay Hasbro,you win for now. But pull this shite again within 6 months,you're back on THE list.
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