In the ongoing effort to continue its goal to adhere to the 2010 Corporate Social Responsibility Report
, HASBRO (NASDAQ HAS) has announced its plans to eliminate polyvinyl chloride (PVC) from all new core toy and game packaging beginning in the year 2013. Eliminating the use of PVC has already begun in some packaging and the toy maker states that it should be PVC free by 2013.
"At a time when consumers have an abundance of choices, we hope our track record of innovation and corporate citizenship — including our focus on sustainable packaging and product safety — will give shoppers one more reason to choose our products during the holiday season and throughout the year," said Brian Goldner , Hasbro's president and chief executive officer.
This follows a myriad of ecofriendly changes that HASBRO has committed to including:
* Elimination of Wire Ties: In 2010, Hasbro replaced all wire ties in its packages with ties made from paper rattan or bamboo mix to reduce environmental impact. The effort eliminated approximately 34,000 miles of wire ties — more than enough to wrap around the circumference of the Earth.
* Increase in Recycled Content: In 2010, Hasbro set a goal to derive at least 75 percent of paper and board packaging from recycled material, or from sources that practice sustainable forest management, by 2011. By 2015, Hasbro plans to increase that goal to 90 percent.
* New Sourcing of Paper: Hasbro outlined an aggressive paper sourcing policy in 2011, providing guidelines for suppliers regarding sustainable paper sourcing to help ensure that paper used in Hasbro products aligns with the company's commitment to environmental sustainability. Among the policy's key requirements is the expectation that suppliers will source paper with as much post-consumer recycled content as practical and financially viable. The company has communicated the policy to its suppliers, and has made it a part of its company-wide quality assurance procedures.
I know some of you wish they did the wire tie change BEFORE Armada Unicron was released.
You can check out the complete press release by clicking here.
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