John Frascotti, former Chief Marketing Officer of Hasbro, has been promoted to a newly formed position: President, Hasbro Brands
The following is an exerpt of the article, including quotes from John Frascotti and other Hasbro executives.
"Global branded play leader Hasbro, Inc. today announced the promotion of John Frascotti to the newly-created position of President, Hasbro Brands, effective immediately.
In this new role, Frascotti assumes the additional responsibilities of worldwide product development and now oversees all of the Company’s global Marketing and Design and Development teams. By combining the teams, the Company will continue to drive strong innovation, maximize operational efficiency, facilitate greater collaboration and streamline decision-making.
“Across our organization, we are building a tremendous team that can inspire new ideas through our brands and execute them through our brand blueprint, in brand building and storytelling globally,” said Brian D. Goldner, President and Chief Executive Officer. “No one is better suited than John for this new leadership opportunity. His vision and consumer-centric approach will serve Hasbro and all of its stakeholders well as we continue to work side-by-side to deliver compelling brand expressions across generations and geographies.”
“I am incredibly honored to be leading this dynamic group of professionals,” said John Frascotti, President, Hasbro Brands. “This unified approach will enable us to continue to drive the momentum in our business and develop our brands holistically across platforms to meet the evolving needs of our global consumers.” "
Source: Market watch
http://www.marketwatch.com/story/hasbro-appoints-john-frascotti-to-president-hasbro-brandsduncan-billing-to-lead-global-operations-new-business-development-2014-10-15?reflink=MW_news_stmp
