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Hasbro Brings out New Construct-Bots Building Sets

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Re: Hasbro Brings out New Construct-Bots Building Sets

Postby RAcast » Thu Jan 24, 2013 2:13 am

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JOP wrote:
RAcast wrote:Of course, it's worth mentioning that MP10 Optimus sold like hotcakes, so much so that TRU bumped prices not once but twice.


I wasn't aware that Toys'R'Us raised their prices on MP-10 Optimus Prime, although I can certainly believe such a thing. I don't suppose you happen to know when they raised said prices, and by how much?

I'll also take this opportunity to note, at least in my experience, that traditional distribution via brick and mortar stores results in a lower prices, but a poor or even non-existent selection of products. Adult collectors, by definition, tend to prioritize selection and ease of purchase over pricing, and are willing to pay a premium accordingly.

It is thus quite fascinating that Hasbro sought to distribute their version of MP-10 via Toys'R'Us at a basement bargain price, but with the distribution issues inherent in such a venture; and that Toys'R'Us in turn discerned that collectors were willing to shoulder not one, but two price hikes. It rather makes one wonder why Hasbro didn't simply seek to sell the figure exclusively via HasbroToyShop.com at an appropriately premium price point (e.g. one hundred dollars).

I said TRU bumped prices, NOT Hasbro. TRU bumped prices because they were selling out of MP Primes faster than they were getting in, if I know anything about basic Supply and Demand. They were initially sold at MSRP ($100) but subsequently went up to $110-120 and as high as (I think) $130?

It's all too common a mistake to blame every price hike on Hasbro's end. Retailers are just as likely to up prices if they see fit, and they can do so on a whim. Of course, pushing the MSRP to $15 on MUCH smaller figures probably didn't do much for anybody. It's certainly kept me away from Shockwave and FRumble, despite the fact that I REALLY like both molds; I just can't justify the price.
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Re: Hasbro Brings out New Construct-Bots Building Sets

Postby VioMeTriX » Thu Jan 24, 2013 9:48 am

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when i got my 3 mp-10 hasbro primes, they were 130... but i brought in several print materials showing hasbros' MSRP, and they honored it. they can bump prices all they want... in the end if you bring enough supporting facts they are obligated... and my bud david that works for hasbro has said the exclusives may go to walmart from now on as they dont get greedy and raise prices. shame on you toys r us for being a shit retailer in this economy
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Re: Hasbro Brings out New Construct-Bots Building Sets

Postby JOP » Thu Jan 24, 2013 1:21 pm

RAcast wrote:I said TRU bumped prices, NOT Hasbro.


I didn't think I was suggesting anything different. :lol:

RAcast wrote:TRU bumped prices because they were selling out of MP Primes faster than they were getting in, if I know anything about basic Supply and Demand. They were initially sold at MSRP ($100) but subsequently went up to $110 - 120 and as high as (I think) $130?


That's precisely what I'm talking about - Hasbro and / or the retailers that serve as their distribution channels are absolutely wedded to a price point (e.g. one hundred dollars) that is significantly below the price at which collectors value the product. Now, I'm not suggesting that Hasbro et al. should be using this as an excuse to summarily increase prices without a corresponding increase in value; rather, that Hasbro seem to spend a lot of time cutting costs (e.g. material weight, paint applications) that collectors would be more than willing to pay for.

In essence, Hasbro et al. are attempting to position the price of MP-10 Optimus Prime somewhere in the hundred dollar region at a time when the only competing alternative, MP-10 Convoy, fetches a price almost one hundred and fifty dollars higher.

As a side note, I think I may have mentioned earlier that I was under the impression that the domestic release of the figure was priced at something like fifty dollars; I have no idea where that came from in retrospect, and should probably refrain from responding late at night. :lol:

RAcast wrote:It's all too common a mistake to blame every price hike on Hasbro's end. Retailers are just as likely to up prices if they see fit, and they can do so on a whim. Of course, pushing the MSRP to $15 on MUCH smaller figures probably didn't do much for anybody. It's certainly kept me away from Shockwave and FRumble, despite the fact that I REALLY like both molds; I just can't justify the price.


My complaint is actually the opposite; that Hasbro and their retail partners are so strongly attached to a traditional retail pricing model that they are essentially hobbling their own ability to court the collector market; and then, ironically, they point to their lack of success in this area as proof that the collector segment is not worth chasing in the first place.

Think of it like this: last year, god only knows how many fans put down between three hundred and fifty and six hundred dollars a piece to own a Masterpiece-scale Devastator analog. Toys'R'Us will never, ever consider carrying an 'action figure' of that value; ergo, and Hasbro will not consider selling such a figure via other means. Hence, as far as they are concerned, there is little to no point in pursuing production on such an item.

I bring HasbroToyShop.com up because, even if they are organizationally independent of Hasbro proper, they represent an online retail outlet that Hasbro effectively controls (as the site purveys only Hasbro-brand items). HasbroToyShop could be used as a logical next step in reaching out to the collector market independent of the stifling influence of the likes of Toys'R'Us; but this is a course of action that Hasbro currently chooses not to pursue.
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Re: Hasbro Brings out New Construct-Bots Building Sets

Postby Janus Prime » Sun Jan 27, 2013 3:44 pm

What was this topic about anyway? it´s not a retoric question, I don´t want to look at the tittle because I think it´s hilarious how reading the last two pages made me forget all about it.
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Re: Hasbro Brings out New Construct-Bots Building Sets

Postby RAcast » Sun Jan 27, 2013 3:56 pm

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I don't know why it's just NOW hitting me, but the Optimus's altmode looks EXACTLY like the original BTR set's altmode. :lol: That's fine though, it was a good altmode, though I could say the bumper on this one could use to stick out a little less.
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Re: Hasbro Brings out New Construct-Bots Building Sets

Postby That Bot » Sun Jan 27, 2013 4:10 pm

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Janus Prime wrote:What was this topic about anyway? it´s not a retoric question, I don´t want to look at the tittle because I think it´s hilarious how reading the last two pages made me forget all about it.

It's about Hasbro's new line of constructible action figures, which are pretty obviously a "me too" on Bionicle and Hero Factory and whatnot.
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Re: Hasbro Brings out New Construct-Bots Building Sets

Postby Janus Prime » Sun Jan 27, 2013 4:14 pm

That Bot wrote:
Janus Prime wrote:What was this topic about anyway? it´s not a retoric question, I don´t want to look at the tittle because I think it´s hilarious how reading the last two pages made me forget all about it.

It's about Hasbro's new line of constructible action figures, which are pretty obviously a "me too" on Bionicle and Hero Factory and whatnot.


Oh dude, the email totally ruined it!
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