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Hasbro is to sue Asus over the Transformer Prime line

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Re: Hasbro is to sue Asus over the Transformer Prime line

Postby craggy » Thu Dec 22, 2011 2:40 pm

I get why it's actionable, and why it must be. Except of course, I don't. Surely Hasbro could have done a deal with Asus to give away a free copy of War For Cybertron with each one, stick a Transformers: Prime advert on the box, and a sticker on it, and everyone profits?

FWIW I've got an ASUS mobo and gpu and don't have anything bad to say about them as a company, nor do I see this as Hasbro bullying another company, as I say above, I see it as a missed marketing opportunity.
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Re: Hasbro is to sue Asus over the Transformer Prime line

Postby Forgotten » Thu Dec 22, 2011 2:44 pm

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craggy wrote:I get why it's actionable, and why it must be. Except of course, I don't. Surely Hasbro could have done a deal with Asus to give away a free copy of War For Cybertron with each one, stick a Transformers: Prime advert on the box, and a sticker on it, and everyone profits?

FWIW I've got an ASUS mobo and gpu and don't have anything bad to say about them as a company, nor do I see this as Hasbro bullying another company, as I say above, I see it as a missed marketing opportunity.


agreed. HasTakTom have a spot in my life for their awesome designs & creations. Asus has a spot in my life because of their awesome designs & creations. If they would have simply cut a deal to inclue a Transformers Prime Vinyl cover for the tablet or something that would have been awesome. Just that little thing would have made me push up my schedule for buying a new netbook/tablet & picked one up. As it stands right now though, I think i'm holding off for the Asus Slate.
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Re: Hasbro is to sue Asus over the Transformer Prime line

Postby kenadax » Thu Dec 22, 2011 2:56 pm

OK everyone, time for reality....

Hasbro has to protect its brands (this case, Transformers Prime) due to our laws put
in place to protect copyrights, patents, and trademarks.
If they willingly know there is a non-licenced product being filed for, already filed-for, or in production- they MUST, BY LAW, protect their intellectual property by any and all means possible. Up to and including sueing said infringer.

It is not likely for them to go after EVERY entity that uses the words Optimus, Transformer, Ratchet, etc, etc, etc, because most of these words are public domain.....but you combine the words "Transformers" and "Prime" or any printed likeness linked to anything Hasbro did not license- they WILL do EVERYTHING in their power to stop it. They have intellectual property lawyers that do nothing BUT look for infringement.

If Hasbro did not defend their brand, they could loose their rights to the brand.

That is the cold, hard, truth.

Anyone who thinks otherwise (especially Sharif Sakr) needs to learn about what keeps your favorite products on the shelves here in America before jumping to uninformed conclusions.
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Re: Hasbro is to sue Asus over the Transformer Prime line

Postby Burn » Thu Dec 22, 2011 2:57 pm

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Blackstreak wrote:Why name a laptop Transformer Prime anyways?


Because it's a tablet that "transforms" into a laptop (via a docking platform) and it's going to be the flagship of their line hence the "prime" part.
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Re: Hasbro is to sue Asus over the Transformer Prime line

Postby Chaoslock » Thu Dec 22, 2011 3:31 pm

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craggy wrote:there's a mobile phone here called "Optimus". wonder if they'll notice that?


What's further, our local Vodafone offers it in Matrix price bundles Image
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Re: Hasbro is to sue Asus over the Transformer Prime line

Postby rpetras » Thu Dec 22, 2011 4:22 pm

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I kind of agree with this.

The nonsense that is modern copyright law just makes me not give a crap.

If anyone cares to read up on it, Lawrence Lessig's book "Free Culture" is all about this subject, and is freely available online. Not sure of the link to the book, but here is the link to his site http://www.lessig.org/
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Re: Hasbro is to sue Asus over the Transformer Prime line

Postby Jelze Bunnycat » Thu Dec 22, 2011 4:40 pm

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Forgotten wrote:Wonder if General Electric has ever given Hasbro crap about using transformers as a name for a franchise since it is the name of a staple component of the electric system.


Well, feasibly, they could if a transformer was actually branded as "Transformer". But trademark law would qualify that as generic in Technology, thus not suitable for trademarking. For Toys and Games however it's completely acceptable since there are no things called "Transformer" anywhere.

rpetras wrote:
Vicalliose wrote:And y'know what? I don't give a s**t about copyright anymore. Nope. Don't give a f**k who pirates what or steals the name of whatever. I hate all lawyers and politicians who fight for copyright laws. SOPA makes me want to steal s**t.



I kind of agree with this.

The nonsense that is modern copyright law just makes me not give a crap.

If anyone cares to read up on it, Lawrence Lessig's book "Free Culture" is all about this subject, and is freely available online. Not sure of the link to the book, but here is the link to his site http://www.lessig.org/


Another cold hard truth is that copyright protection promotes (or forces, take it as you will) creativity. Imagine a world without such protection. In a worst case scenario, creativity would be more dead than an animal's carcass that's been pulled along the road for over a thousand miles, run over by a steamroller, then left basking in the desert sun for 10 years before ultimately being flung into it hitting an asteroid along the way. People would lose motivation to create as their ideas will get stolen left and right, and thus not bother. No new product, economy will come to a screeching halt as it can not evolve anymore.

OK, I'll stop now.

And FYI, copyright law does provide an area for free stuff. It's called Public Domain, and everything will end up there... after 70 or so years. Patents end up there a lot sooner unless renewed. Examples: the patents for the basic Lego bricks and all 8-bit and 16-bit consoles have expired and thus are easy pickings. Look at the different brands of building blocks, and the "Famiclones"; all legal. :-B
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Re: Hasbro is to sue Asus over the Transformer Prime line

Postby Vicalliose » Thu Dec 22, 2011 5:16 pm

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JelZe GoldRabbit wrote:Another cold hard truth is that copyright protection promotes (or forces, take it as you will) creativity. Imagine a world without such protection. In a worst case scenario, creativity would be more dead than an animal's carcass that's been pulled along the road for over a thousand miles, run over by a steamroller, then left basking in the desert sun for 10 years before ultimately being flung into it hitting an asteroid along the way. People would lose motivation to create as their ideas will get stolen left and right, and thus not bother. No new product, economy will come to a screeching halt as it can not evolve anymore.
Sorry but I don't entirely agree with that. Loads of people create things without expectation of compensation. And copyright laws, as many will argue, only encourage piracy and the mindset that you need to make money off of everything. Either way s**t will get stolen. Personally, if I like a person's work I will buy it, because I want them to continue their work, someone who stole that work would be someone who didn't care about it enough to buy it to begin with, or they simply did not have the money, in which case they also never would have bought it anyway. Though granted creativity would be more scarce if people didn't think they could make tons of money off of it, but people in entertainment industries make far too much money anyway. Also a lack of certain "creative" people would almost be a good thing in my opinion, since "creativity" is really just doing the same thing over and over again these days. And someone who creates just for the money is not truly a creative person, a person who is creative must create things, they live and breath creativity. What you are talking about is just business, not creativity.

Also. And I kinda doubt this. If anyone has not read about SOPA, HERE is a link to the bill itself, or you could just google it. If you doubt copyright laws such as these do not affect you, then you're probably wrong. I'll probably start putting links to this in my signature everywhere I go.
Last edited by Vicalliose on Thu Dec 22, 2011 7:44 pm, edited 1 time in total.
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Re: Hasbro is to sue Asus over the Transformer Prime line

Postby Slayershoop » Thu Dec 22, 2011 6:16 pm

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Bit of a shame, because this is one cool tablet device. I'm not on board with tablets as a whole, them seem pointless, but the "Eee pad Transformer Prime" as it's officially called is the first viable laptop replacement tablet on the market. Unlike a certain pad with a vowel in front of it made by a company named after a fruit. It has a quadcore processor, insane graphics and an 18 hour battery life. The thing is damn cool. Too bad about the lawsuit. Anyway, I have one of these preordered, so we shall see what it's called when it actually comes out... >:oP
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Re: Hasbro is to sue Asus over the Transformer Prime line

Postby Biocore » Thu Dec 22, 2011 8:22 pm

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Re: Hasbro is to sue Asus over the Transformer Prime line

Postby dinogeist » Thu Dec 22, 2011 8:26 pm

IMHO,I think Hasbro should just forget about this law suit. because this computer company with the tablet is giving hasbro free advertisement. everytime someone buys this tablet they read the transformers name,think transformers & they might head down the toy aisle & pick up a transformers toy.

IMHO,If hasbro was smart they'd partner up with the ASUS tablet company & include a basic TF toy packaged with a tablet,then also include coupons off of Transformers toy purchases.
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Re: Hasbro is to sue Asus over the Transformer Prime line

Postby cotss2012 » Thu Dec 22, 2011 11:43 pm

LiKwid wrote:Ok Ok someone has to say it...

"ASUS just got KO'd" :lol: :lol: :lol: :lol: :lol:

Whaaaaat?...too soon?



:???

I don't gets it.
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RiddlerJ wrote:Each one will come with an autographed picture of Michael Bay sitting on top of a huge pile of money.
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Re: Hasbro is to sue Asus over the Transformer Prime line

Postby Rated X » Fri Dec 23, 2011 12:37 am

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Hasbro is just one big joke. They already got alot of hate for messing with KO toys. Hasbro if you want to make money, step up your game and make figures collectors want. Stop doing b***h s**t because it makes you loose much respect.
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Re: Hasbro is to sue Asus over the Transformer Prime line

Postby YRQRM0 » Fri Dec 23, 2011 2:58 am

It almost seems intentional. I mean, the "Transformer" tablet has been out for like a year, and now there's the Transformer Prime? I couldn't help but make the connection when I read about the product a while ago. I think it's good. Does this mean that the product could be renamed if Hasbro wins? Or that Hasbro will just make more money?
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Re: Hasbro is to sue Asus over the Transformer Prime line

Postby Burn » Fri Dec 23, 2011 5:23 am

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Rated X wrote:Hasbro is just one big joke. They already got alot of hate for messing with KO toys. Hasbro if you want to make money, step up your game and make figures collectors want. Stop doing b***h s**t because it makes you loose much respect.


Consider your rant invalidated.
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Re: Hasbro is to sue Asus over the Transformer Prime line

Postby hpfabe » Fri Dec 23, 2011 9:40 am

I just hope that they come to some nominal agreement, with some minimal royalty towards Hasbro, or something along those line. Basically, enough to protect Hasbro's copyright, and keep both companies doing what they do best.
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Re: Hasbro is to sue Asus over the Transformer Prime line

Postby Rated X » Fri Dec 23, 2011 10:07 am

Motto: ""Assumption is the mother of all screw ups.""
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Burn wrote:
Rated X wrote:Hasbro is just one big joke. They already got alot of hate for messing with KO toys. Hasbro if you want to make money, step up your game and make figures collectors want. Stop doing b***h s**t because it makes you loose much respect.


Consider your rant invalidated.


By who ???

If you are going to conduct a survey with a general opinion based on numbers rather than your own pro-Hasbro stance, then you can get on my level. Until then, the number of posters on this KO toys forum speaks otherwise...

See for yourself:

https://www.kotoys.com/forum/index.php/ ... 192.0.html

Are you implying these people dont really exist ???
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Re: Hasbro is to sue Asus over the Transformer Prime line

Postby Burn » Fri Dec 23, 2011 2:20 pm

Motto: "Freedom is the right of all sentient beings to randomly click things in the Admin Panel to see what it breaks."
Rated X wrote:
Burn wrote:
Rated X wrote:Hasbro is just one big joke. They already got alot of hate for messing with KO toys. Hasbro if you want to make money, step up your game and make figures collectors want. Stop doing b***h s**t because it makes you loose much respect.


Consider your rant invalidated.


By who ???

If you are going to conduct a survey with a general opinion based on numbers rather than your own pro-Hasbro stance, then you can get on my level. Until then, the number of posters on this KO toys forum speaks otherwise...

See for yourself:

https://www.kotoys.com/forum/index.php/ ... 192.0.html

Are you implying these people dont really exist ???


What survey? I never said anything about a survey.

If Hasbro's profits are increasing by 10% this quarter, then clearly respect isn't dropping for them.

Or are you one of those people who think the "collectors" are all that matter to Hasbro?
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Re: Hasbro is to sue Asus over the Transformer Prime line

Postby prowl123 » Fri Dec 23, 2011 3:08 pm

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Re: Hasbro is to sue Asus over the Transformer Prime line

Postby kirbenvost » Fri Dec 23, 2011 5:42 pm

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I actually side with Hasbro on this. The name is a little too far, and when I heard of it I wondered how they could get away with it.

I just hope this doesn't lead to 3rd parties getting shut down. I guess that makes me a little hypocritical, but a lot of them stay within the rules and are trying to do it for the fans.

Asus is another huge megacorporation which is clearly trying to gain extra profits by creating the appearance of association with Hasbro's products.
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Re: Hasbro is to sue Asus over the Transformer Prime line

Postby Rated X » Fri Dec 23, 2011 9:15 pm

Motto: ""Assumption is the mother of all screw ups.""
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Burn wrote:
Rated X wrote:
Burn wrote:
Rated X wrote:Hasbro is just one big joke. They already got alot of hate for messing with KO toys. Hasbro if you want to make money, step up your game and make figures collectors want. Stop doing b***h s**t because it makes you loose much respect.


Consider your rant invalidated.


By who ???

If you are going to conduct a survey with a general opinion based on numbers rather than your own pro-Hasbro stance, then you can get on my level. Until then, the number of posters on this KO toys forum speaks otherwise...

See for yourself:

https://www.kotoys.com/forum/index.php/ ... 192.0.html

Are you implying these people dont really exist ???


What survey? I never said anything about a survey.

If Hasbro's profits are increasing by 10% this quarter, then clearly respect isn't dropping for them.

Or are you one of those people who think the "collectors" are all that matter to Hasbro?



That 10% profit increase you refer to includes the capital for all Hasbro toy lines, not just Transformers related lines. So the “respect” you are referring to in terms of sales increases is coming from parents who buy toys.
The “respect” I’m referring to is clearly directed towards Transformers collectors. I thought that was self explanatory when I made reference to upset KO Toys forum posters.

So let’s try this one more time:

1. Create a survey forum on the 3rd parties and KO’s section.
2. Ask the fans who which they support.
A. Hasbro controlling which molds get “fans choice” repaints.
B. CHMS giving the fans the repaints they want.
3. If a majority of Seibertronian’s choose Hasbro, then I stand corrected.
4. If a majority of Seibertronian’s choose CHMS, then you might see things from my perspective.

I mean no disrespect to you personally, but my loyalty is to the actual robot characters, not the humans that legally own them.

On a separate note, do you really think some ASUS corporate executive that came up with the name has ever heard of “Transformers Prime” ? Or even “The Hub” for that matter ? If ASUS named the laptop “Bumblebee” maybe people could suggest they are trying to capitalize on the Transformers franchise. But a 2nd tier toy line and TV show only known only to kids and hardcore fans ? C’mon now ? The similarities of names are pure coincidence. As I said before, Hasbro needs to leave these guys alone and stop engaging in “b***h s**t”.
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Re: Hasbro is to sue Asus over the Transformer Prime line

Postby Geminii » Fri Dec 23, 2011 11:11 pm

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It's just a flipping laptop. ASUS could go back to their marketing division and ask for fifty new names. Considering some of the nonsense syllables which have been assigned to laptop brands over the years, who'd notice.

My bet is that ASUS did it deliberately so Hasbro would be forced to sue them and ASUS could then piggyback from the publicity associated with the Transformers movies. It's a way to get their name and mention of their product on every geek site on the internet. Once they've achieved maximum awareness, my bet is that they'll change the name - and they'll then get a second round of free advertising in their target markets as the news about the change propogates through the same channels.
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Re: Hasbro is to sue Asus over the Transformer Prime line

Postby dinogeist » Sat Dec 24, 2011 12:59 am

Geminii wrote:It's just a flipping laptop. ASUS could go back to their marketing division and ask for fifty new names. Considering some of the nonsense syllables which have been assigned to laptop brands over the years, who'd notice.

My bet is that ASUS did it deliberately so Hasbro would be forced to sue them and ASUS could then piggyback from the publicity associated with the Transformers movies. It's a way to get their name and mention of their product on every geek site on the internet. Once they've achieved maximum awareness, my bet is that they'll change the name - and they'll then get a second round of free advertising in their target markets as the news about the change propogates through the same channels.


My 2 cents on this matter:

(1)IMHO,It's plainly obvious this ASUS named their tablet/laptop after a transformers toy line on purpose. Asus is clearly in the wrong here. as asus is the equivelant of a internet troll. who starts trouble un-provoked.gets in your face & upsets you.

(2)I agree with "Gemini",ASUS could have clearly chosen billions of other names to call their product.

(3)IMHO,Some who are upset with hasbro over the Asus law suit. are only upset because of kotoys.com.

(4)I find it ironic that Hasbro goes after a smaller fish in the pond called ASUS. But hasbro has never gone after the bigger fish in the pond called USA Bandai,for using the "Transforming/Transforms" words of their Power rangers toys packaging for over 16+ years. Bandai could have used billions of words to describe the change process of one mode to the next. bandai clearly used the "Transforming/transforms" words to bypass the loop holes in the Patent/trademark rules, upset & troll hasbro.

(5)Both Asus & USA Bandai are clealy using loop holes in the patent/trade marks laws to troll & upset hasbro. Hasbro can't trademark nor patent the words transforming/transforms because it's a adjective used to describe a movement of action. Hasbro doesn't have a legal lawsuit case with Asus because Hasbro can only patent/trade mark stuff in catergories they use like toys.
patent's/trade marks expire if you don't use them in certain category. Even though Asus is trolling hasbro,asus has the right to use the TF Prime name because their in the computer category & hasbro is in the toy category. hasbro never bothered to patent/trade mark anything called Transformers Prime in the computer category,asus did. so therefore asus has full rights to the use of the Transformers Prime name.

(6)Like I said above,This Hasbro lawsuit against Asus makes no sense. because hasbro is getting free advertisemt from asus with the transforming prime words on their tablet/lap top.
because everytime people buy or see the TF Prime words on the asus tablet.they'll think Transformers toys & head down the toy aisle to buy their kids/self Transformers toys. I guess hasbro doesn't like free advertisement.
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Re: Hasbro is to sue Asus over the Transformer Prime line

Postby Burn » Sat Dec 24, 2011 1:11 am

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Tidalwavex wrote:(1)IMHO,It's plainly obvious this ASUS named their tablet/laptop after a transformers toy line on purpose. Asus is clearly in the wrong here. as asus is the equivelant of a internet troll. who starts trouble un-provoked.gets in your face & upsets you.


ASUS is the equivalent of an internet troll? WTF?

(2)I agree with "Gemini",ASUS could have clearly chosen billions of other names to call their product.


They could have, but instead they chose to name the flagship (PRIME) tablet that can TRANSFORM into a PC like they did.

(3)IMHO,Some who are upset with hasbro over the Asus law suit. are only upset because of kotoys.com. IMHO, Some are further upset with hasbro suing Asus because they think hasbro will go on a wild rampage & start closing down & suing all the other 3rd party TF toy companies.


We can be so lucky.

(4)I find it ironic that Hasbro goes after a smaller fish in the pond called ASUS. But hasbro has never gone after the bigger fish in the pond called USA Bandai,for using the "Transforming/Transforms" words of their Power rangers toys packaging for over 16+ years. Bandai could have used billions of words to describe the change process of one mode to the next. bandai clearly used the "Transforming/transforms" words to bypass the loop holes in the Patent/trademark rules, upset & troll hasbro.


Wait what? ASUS is a small fish? Say wha? A 22 year old company which manufactures motherboards that are in nearly 30% of computers worldwide and are the first to receive new Intel chips ahead of their competitors are SMALL FISH?

Had you even heard of ASUS before this lawsuit?

(5)Both Asus & USA Bandai are clealy using loop holes in the patent/trade marks laws to troll & upset hasbro. Hasbro can't trademark nor patent the words transforming/transforms because it's a adjective used to describe a movement of action. Hasbro doesn't have a legal lawsuit case with Asus because Hasbro can only patent/trade mark stuff in catergories they use like toys.
patent's/trade marks expire if you don't use them in certain category. Even though Asus is trolling hasbro,asus has the right to use the TF Prime name because their in the computer category & hasbro is in the toy category. hasbro never bothered to patent/trade mark anything called Transformers Prime in the computer category,asus did. so therefore asus has full right to the use of the TF Prime names.


This trolling obsession you have? You need to let it go.

(6)Like I said above. hasbro is getting free advertisemt from asus with the transforming prime words on their tablet/lap top.
because everytime people buy or see the TF Prime words on the asus tablet.they'll think Transformers toys & head down the toy aisle to buy their kids/self Transformers toys. I guess hasbro doesn't like free advertisement.


Yeah ... seriously doubt people are going to be a ASUS tablet/PC named "Transformer Prime" and then run out and buy a toy.
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Re: Hasbro is to sue Asus over the Transformer Prime line

Postby Jelze Bunnycat » Sat Dec 24, 2011 6:41 am

Motto: "The only good is knowledge, and the only evil is ignorance."
kirbenvost wrote:I just hope this doesn't lead to 3rd parties getting shut down. I guess that makes me a little hypocritical, but a lot of them stay within the rules and are trying to do it for the fans.


Guys, stop turning molehills into mountains, please. Those 3rd Party companies are still "small fry" to Hasbro.

Asus is another huge megacorporation which is clearly trying to gain extra profits by creating the appearance of association with Hasbro's products.


And give some people the benefit of the doubt. What if it was a clear error on Asus for not checking trademarks in other markets, or worse, a cock up of the trademarking office?

Seriously, you guys are starting to scare me with your judgmental attitudes. :shock:
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