Geminii wrote:It's just a flipping laptop. ASUS could go back to their marketing division and ask for fifty new names. Considering some of the nonsense syllables which have been assigned to laptop brands over the years, who'd notice.
My bet is that ASUS did it deliberately so Hasbro would be forced to sue them and ASUS could then piggyback from the publicity associated with the Transformers movies. It's a way to get their name and mention of their product on every geek site on the internet. Once they've achieved maximum awareness, my bet is that they'll change the name - and they'll then get a second round of free advertising in their target markets as the news about the change propogates through the same channels.
My 2 cents on this matter:
(1)IMHO,It's plainly obvious this ASUS named their tablet/laptop after a transformers toy line on purpose. Asus is clearly in the wrong here. as asus is the equivelant of a internet troll. who starts trouble un-provoked.gets in your face & upsets you.
(2)I agree with "Gemini",ASUS could have clearly chosen billions of other names to call their product.
(3)IMHO,Some who are upset with hasbro over the Asus law suit. are only upset because of kotoys.com.
(4)I find it ironic that Hasbro goes after a smaller fish in the pond called ASUS. But hasbro has never gone after the bigger fish in the pond called USA Bandai,for using the "Transforming/Transforms" words of their Power rangers toys packaging for over 16+ years. Bandai could have used billions of words to describe the change process of one mode to the next. bandai clearly used the "Transforming/transforms" words to bypass the loop holes in the Patent/trademark rules, upset & troll hasbro.
(5)Both Asus & USA Bandai are clealy using loop holes in the patent/trade marks laws to troll & upset hasbro. Hasbro can't trademark nor patent the words transforming/transforms because it's a adjective used to describe a movement of action. Hasbro doesn't have a legal lawsuit case with Asus because Hasbro can only patent/trade mark stuff in catergories they use like toys.
patent's/trade marks expire if you don't use them in certain category. Even though Asus is trolling hasbro,asus has the right to use the TF Prime name because their in the computer category & hasbro is in the toy category. hasbro never bothered to patent/trade mark anything called Transformers Prime in the computer category,asus did. so therefore asus has full rights to the use of the Transformers Prime name.
(6)Like I said above,This Hasbro lawsuit against Asus makes no sense. because hasbro is getting free advertisemt from asus with the transforming prime words on their tablet/lap top.
because everytime people buy or see the TF Prime words on the asus tablet.they'll think Transformers toys & head down the toy aisle to buy their kids/self Transformers toys. I guess hasbro doesn't like free advertisement.