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Hasbro is to sue Asus over the Transformer Prime line

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Re: Hasbro is to sue Asus over the Transformer Prime line

Postby hpfabe » Fri Dec 23, 2011 10:40 am

I just hope that they come to some nominal agreement, with some minimal royalty towards Hasbro, or something along those line. Basically, enough to protect Hasbro's copyright, and keep both companies doing what they do best.
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Re: Hasbro is to sue Asus over the Transformer Prime line

Postby Rated X » Fri Dec 23, 2011 11:07 am

Motto: ""Assumption is the mother of all screw ups.""
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Burn wrote:
Rated X wrote:Hasbro is just one big joke. They already got alot of hate for messing with KO toys. Hasbro if you want to make money, step up your game and make figures collectors want. Stop doing b***h s**t because it makes you loose much respect.


Consider your rant invalidated.


By who ???

If you are going to conduct a survey with a general opinion based on numbers rather than your own pro-Hasbro stance, then you can get on my level. Until then, the number of posters on this KO toys forum speaks otherwise...

See for yourself:

https://www.kotoys.com/forum/index.php/ ... 192.0.html

Are you implying these people dont really exist ???
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Re: Hasbro is to sue Asus over the Transformer Prime line

Postby Burn » Fri Dec 23, 2011 3:20 pm

Rated X wrote:
Burn wrote:
Rated X wrote:Hasbro is just one big joke. They already got alot of hate for messing with KO toys. Hasbro if you want to make money, step up your game and make figures collectors want. Stop doing b***h s**t because it makes you loose much respect.


Consider your rant invalidated.


By who ???

If you are going to conduct a survey with a general opinion based on numbers rather than your own pro-Hasbro stance, then you can get on my level. Until then, the number of posters on this KO toys forum speaks otherwise...

See for yourself:

https://www.kotoys.com/forum/index.php/ ... 192.0.html

Are you implying these people dont really exist ???


What survey? I never said anything about a survey.

If Hasbro's profits are increasing by 10% this quarter, then clearly respect isn't dropping for them.

Or are you one of those people who think the "collectors" are all that matter to Hasbro?
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Re: Hasbro is to sue Asus over the Transformer Prime line

Postby prowl123 » Fri Dec 23, 2011 4:08 pm

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ASUS sucks. I got one of them in 2008 as my 2nd laptop. The first one from 1998 was faster
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Re: Hasbro is to sue Asus over the Transformer Prime line

Postby kirbenvost » Fri Dec 23, 2011 6:42 pm

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I actually side with Hasbro on this. The name is a little too far, and when I heard of it I wondered how they could get away with it.

I just hope this doesn't lead to 3rd parties getting shut down. I guess that makes me a little hypocritical, but a lot of them stay within the rules and are trying to do it for the fans.

Asus is another huge megacorporation which is clearly trying to gain extra profits by creating the appearance of association with Hasbro's products.
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Re: Hasbro is to sue Asus over the Transformer Prime line

Postby Rated X » Fri Dec 23, 2011 10:15 pm

Motto: ""Assumption is the mother of all screw ups.""
Weapon: Saw-Edged Pincer
Burn wrote:
Rated X wrote:
Burn wrote:
Rated X wrote:Hasbro is just one big joke. They already got alot of hate for messing with KO toys. Hasbro if you want to make money, step up your game and make figures collectors want. Stop doing b***h s**t because it makes you loose much respect.


Consider your rant invalidated.


By who ???

If you are going to conduct a survey with a general opinion based on numbers rather than your own pro-Hasbro stance, then you can get on my level. Until then, the number of posters on this KO toys forum speaks otherwise...

See for yourself:

https://www.kotoys.com/forum/index.php/ ... 192.0.html

Are you implying these people dont really exist ???


What survey? I never said anything about a survey.

If Hasbro's profits are increasing by 10% this quarter, then clearly respect isn't dropping for them.

Or are you one of those people who think the "collectors" are all that matter to Hasbro?



That 10% profit increase you refer to includes the capital for all Hasbro toy lines, not just Transformers related lines. So the “respect” you are referring to in terms of sales increases is coming from parents who buy toys.
The “respect” I’m referring to is clearly directed towards Transformers collectors. I thought that was self explanatory when I made reference to upset KO Toys forum posters.

So let’s try this one more time:

1. Create a survey forum on the 3rd parties and KO’s section.
2. Ask the fans who which they support.
A. Hasbro controlling which molds get “fans choice” repaints.
B. CHMS giving the fans the repaints they want.
3. If a majority of Seibertronian’s choose Hasbro, then I stand corrected.
4. If a majority of Seibertronian’s choose CHMS, then you might see things from my perspective.

I mean no disrespect to you personally, but my loyalty is to the actual robot characters, not the humans that legally own them.

On a separate note, do you really think some ASUS corporate executive that came up with the name has ever heard of “Transformers Prime” ? Or even “The Hub” for that matter ? If ASUS named the laptop “Bumblebee” maybe people could suggest they are trying to capitalize on the Transformers franchise. But a 2nd tier toy line and TV show only known only to kids and hardcore fans ? C’mon now ? The similarities of names are pure coincidence. As I said before, Hasbro needs to leave these guys alone and stop engaging in “b***h s**t”.
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Re: Hasbro is to sue Asus over the Transformer Prime line

Postby Geminii » Sat Dec 24, 2011 12:11 am

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It's just a flipping laptop. ASUS could go back to their marketing division and ask for fifty new names. Considering some of the nonsense syllables which have been assigned to laptop brands over the years, who'd notice.

My bet is that ASUS did it deliberately so Hasbro would be forced to sue them and ASUS could then piggyback from the publicity associated with the Transformers movies. It's a way to get their name and mention of their product on every geek site on the internet. Once they've achieved maximum awareness, my bet is that they'll change the name - and they'll then get a second round of free advertising in their target markets as the news about the change propogates through the same channels.
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Re: Hasbro is to sue Asus over the Transformer Prime line

Postby dinogeist » Sat Dec 24, 2011 1:59 am

Geminii wrote:It's just a flipping laptop. ASUS could go back to their marketing division and ask for fifty new names. Considering some of the nonsense syllables which have been assigned to laptop brands over the years, who'd notice.

My bet is that ASUS did it deliberately so Hasbro would be forced to sue them and ASUS could then piggyback from the publicity associated with the Transformers movies. It's a way to get their name and mention of their product on every geek site on the internet. Once they've achieved maximum awareness, my bet is that they'll change the name - and they'll then get a second round of free advertising in their target markets as the news about the change propogates through the same channels.


My 2 cents on this matter:

(1)IMHO,It's plainly obvious this ASUS named their tablet/laptop after a transformers toy line on purpose. Asus is clearly in the wrong here. as asus is the equivelant of a internet troll. who starts trouble un-provoked.gets in your face & upsets you.

(2)I agree with "Gemini",ASUS could have clearly chosen billions of other names to call their product.

(3)IMHO,Some who are upset with hasbro over the Asus law suit. are only upset because of kotoys.com.

(4)I find it ironic that Hasbro goes after a smaller fish in the pond called ASUS. But hasbro has never gone after the bigger fish in the pond called USA Bandai,for using the "Transforming/Transforms" words of their Power rangers toys packaging for over 16+ years. Bandai could have used billions of words to describe the change process of one mode to the next. bandai clearly used the "Transforming/transforms" words to bypass the loop holes in the Patent/trademark rules, upset & troll hasbro.

(5)Both Asus & USA Bandai are clealy using loop holes in the patent/trade marks laws to troll & upset hasbro. Hasbro can't trademark nor patent the words transforming/transforms because it's a adjective used to describe a movement of action. Hasbro doesn't have a legal lawsuit case with Asus because Hasbro can only patent/trade mark stuff in catergories they use like toys.
patent's/trade marks expire if you don't use them in certain category. Even though Asus is trolling hasbro,asus has the right to use the TF Prime name because their in the computer category & hasbro is in the toy category. hasbro never bothered to patent/trade mark anything called Transformers Prime in the computer category,asus did. so therefore asus has full rights to the use of the Transformers Prime name.

(6)Like I said above,This Hasbro lawsuit against Asus makes no sense. because hasbro is getting free advertisemt from asus with the transforming prime words on their tablet/lap top.
because everytime people buy or see the TF Prime words on the asus tablet.they'll think Transformers toys & head down the toy aisle to buy their kids/self Transformers toys. I guess hasbro doesn't like free advertisement.
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Re: Hasbro is to sue Asus over the Transformer Prime line

Postby Burn » Sat Dec 24, 2011 2:11 am

Tidalwavex wrote:(1)IMHO,It's plainly obvious this ASUS named their tablet/laptop after a transformers toy line on purpose. Asus is clearly in the wrong here. as asus is the equivelant of a internet troll. who starts trouble un-provoked.gets in your face & upsets you.


ASUS is the equivalent of an internet troll? WTF?

(2)I agree with "Gemini",ASUS could have clearly chosen billions of other names to call their product.


They could have, but instead they chose to name the flagship (PRIME) tablet that can TRANSFORM into a PC like they did.

(3)IMHO,Some who are upset with hasbro over the Asus law suit. are only upset because of kotoys.com. IMHO, Some are further upset with hasbro suing Asus because they think hasbro will go on a wild rampage & start closing down & suing all the other 3rd party TF toy companies.


We can be so lucky.

(4)I find it ironic that Hasbro goes after a smaller fish in the pond called ASUS. But hasbro has never gone after the bigger fish in the pond called USA Bandai,for using the "Transforming/Transforms" words of their Power rangers toys packaging for over 16+ years. Bandai could have used billions of words to describe the change process of one mode to the next. bandai clearly used the "Transforming/transforms" words to bypass the loop holes in the Patent/trademark rules, upset & troll hasbro.


Wait what? ASUS is a small fish? Say wha? A 22 year old company which manufactures motherboards that are in nearly 30% of computers worldwide and are the first to receive new Intel chips ahead of their competitors are SMALL FISH?

Had you even heard of ASUS before this lawsuit?

(5)Both Asus & USA Bandai are clealy using loop holes in the patent/trade marks laws to troll & upset hasbro. Hasbro can't trademark nor patent the words transforming/transforms because it's a adjective used to describe a movement of action. Hasbro doesn't have a legal lawsuit case with Asus because Hasbro can only patent/trade mark stuff in catergories they use like toys.
patent's/trade marks expire if you don't use them in certain category. Even though Asus is trolling hasbro,asus has the right to use the TF Prime name because their in the computer category & hasbro is in the toy category. hasbro never bothered to patent/trade mark anything called Transformers Prime in the computer category,asus did. so therefore asus has full right to the use of the TF Prime names.


This trolling obsession you have? You need to let it go.

(6)Like I said above. hasbro is getting free advertisemt from asus with the transforming prime words on their tablet/lap top.
because everytime people buy or see the TF Prime words on the asus tablet.they'll think Transformers toys & head down the toy aisle to buy their kids/self Transformers toys. I guess hasbro doesn't like free advertisement.


Yeah ... seriously doubt people are going to be a ASUS tablet/PC named "Transformer Prime" and then run out and buy a toy.
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Re: Hasbro is to sue Asus over the Transformer Prime line

Postby JelZe GoldRabbit » Sat Dec 24, 2011 7:41 am

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kirbenvost wrote:I just hope this doesn't lead to 3rd parties getting shut down. I guess that makes me a little hypocritical, but a lot of them stay within the rules and are trying to do it for the fans.


Guys, stop turning molehills into mountains, please. Those 3rd Party companies are still "small fry" to Hasbro.

Asus is another huge megacorporation which is clearly trying to gain extra profits by creating the appearance of association with Hasbro's products.


And give some people the benefit of the doubt. What if it was a clear error on Asus for not checking trademarks in other markets, or worse, a cock up of the trademarking office?

Seriously, you guys are starting to scare me with your judgmental attitudes. :shock:
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