Hasbro Purchases Majority Stake In Backflip Studios
Posted: Mon Jul 08, 2013 9:09 pmBackflip Studios has announced that Hasbro has purchased the majority stake of their company. Back Flip Studios produces the popular iOS games Paper Toss and Dragonvale. No word on future Transformers projects, see their statement below:
Hasbro Purchases Majority Stake In Backflip Studios
July 8, 2013
Dear Backflip community:
We are thrilled to announce today that we are selling a majority stake in Backflip Studios to Hasbro. The company will stay in Boulder, CO and will continue to be run by the current management team. In addition to producing original new titles and updating popular favorites, we will now have access to Hasbro’s catalog of well-known brands for future mobile development. We will proceed with our long held strategy of building a large and active network of satisfied users through compelling gameplay.
We started this company because we love making games and we saw a tremendous opportunity in mobile. Since the beginning, we have prioritized creating the highest quality product, innovating as the medium evolves and making sure our users are happy. We will remain true to this vision going forward.
Having grown up playing Dungeons & Dragons, Trivial Pursuit, Monopoly and throwing a Nerf football, it’s exciting to have our games brought into the Hasbro family.
It is a joy and a privilege to be able to make games for a living. At Backflip, I have the absolute honor of working with some of the best talent in the industry and being surrounded by passionate people who I admire, respect and enjoy. I am very proud of what we have built thus far and I am truly optimistic that we will continue to thrive, prosper and grow under this new relationship.
Thank you for playing our games.
Sincerely,
Julian Farrior
CEO / Founder
From the previous earnings posting, it sounded like they were in the process of cutting costs and removing redundancy (i.e. layoffs). 
I'm not entirely convinced that tightening the corporate toy belt and spending money in mobile entertainment is a good sign of health. But at least they're trying (even though I think they're going about it the wrong way).