Additionally, Seeking Alpha has posted a complete transcript of the conference call which can be viewed by clicking here.
With respect to TRANSFORMERS, we currently believe full year revenue for the brand will be between the levels reported during the past 2 movie years, specifically between the $482 million we reported in 2007 and $592 million reported in 2009. This is in line with our original 2011 plans. And despite beginning the year with carryforward inventory, TRANSFORMERS has been a major contributor to our revenue growth during the year, posting strong shipments and point-of-sale gains versus last year, with the year-over-year point-of-sale trends improving since the movie launch.
Given this was the third movie that focus on the same core cast of characters, we did not have the same collector pounce at product launch that we had in past years. However, the broad global consumer base has responded to the movie and trends have improved. In several markets, including several mature markets, TRANSFORMERS shipments year-to-date are up in the triple digits year-over-year, and point-of-sale in many countries during0 the third quarter was also up greater than 100%. On September 30, the Blu-Ray DVD was released, which helps to continue the momentum in the brand and serves as another opportunity to engage with our TRANSFORMERS consumers.
Margaret B. Whitfield - Sterne Agee & Leach Inc., Research Division
Okay. And TRANSFORMER 4, any news on when that might occur, given the strong box office for the third movie? And any other comments on what might be out in 2013, apart from, I guess, the Marvel announcements?
Brian D. Goldner
Yes. We do have a couple of movies from Marvel that have already been announced in Iron Man 3 and Thor 2. As you imagine, with the success of a franchise like TRANSFORMERS, we're in active discussions with our great partners at Paramount with Michael Bay, with Steven Spielberg and our writer to talk about what's next on TRANSFORMERS. And hopefully, I'll have some more news to share with you in the next quarter.
