You can read the full article here: http://www.licensemag.com/license-globa ... rtnerships
“The collaboration between Hasbro and Benetton promises to take the My Little Pony and Transformers franchises to a new level of fashion and style," says Simon Waters, senior vice president, global brand licensing and publishing, Hasbro. “We are constantly seeking new ways to raise the bar for our consumers in terms of how they engage with our brands, and these collections will certainly deliver in a big way."
And that's not all:
Hasbro has also signed a licensing agreement with Alice Vandy for a range of retro apparel featuring My Little Pony that will arrive at retail later this fall.
Additionally, the toy company has signed a series of cross-brand deals that include a kidswear line from Smith & Brooks featuring My Little Pony, Transformers, Furby and Mr. Potato Head; and an adult t-shirt and nightwear collection from Somerbond that will showcase My Little Pony, Transformers, Hasbro Games and Action Man.
Soon, you'll be able to collect and wear Transformers...in style.
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