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TRANSFORMERS PRIME INTERACTIVE STORY BOOK LAUNCHES

London, 13th June 2013: A brand new interactive story book based on the "Transformers Prime" animated TV series has launched in the US and UK under license from Hasbro.
TRANSFORMERS PRIME STORY CUBE app is the ultimate guide to the award winning "Transformers Prime" animated series produced by Hasbro Studios.

Children can enjoy the first story: Darkness Rising for free and follow the adventures of OPTIMUS PRIME and the AUTOBOTS. Three years have passed since MEGATRON and his DECEPTICONS were last seen on Earth but OPTIMUS PRIME and six AUTOBOTS remain on the peaceful planet Earth to defend humankind from future attack. OPTIMUS has a grave suspicion that MEGATRON is about to return, more deadly and powerful than ever before… will the AUTOBOTS defend Earth?

Throughout the story extra content can be unlocked including: character profiles, artefacts and locations. Further action packed stories can be purchased in the app’s TRANSFORMERS PRIME Story Cube Shop and these unlock even more encyclopaedia content.

Features

• Brand new interactive story book based on the Transformers Prime TV series!
• Exclusive encyclopaedia content - The Ultimate guide to Transformers Prime.
• Unlock character profiles, artefacts and locations as you read!
• Be the first to unlock more action packed stories and content in the Transformers Prime - Story Cube shop. One shall stand, one shall fall.

The app, suitable for children aged 4+, is available now for free (with premium upgrade options) from the iTunes store for iPhone and iPad and on Android via the Google Play store.

iTunes: http://bit.ly/11xw8Iw
Google Play Store: http://bit.ly/11xwgrJ

You can view the trailer on YouTube at


The app was created by Egmont Kids Media alongside a developer: Second Impact Games and will be made available in a further 10 languages later this year.
For more information on Egmont’s apps please visit: http://www.egmontapps.com

About Egmont
Egmont is a leading media group in the Nordic region. Our media world spans magazines, books, films, cinemas, interactive games and TV. Egmont publishes media in more than 30 countries, has 6,400 employees and generates revenue amounting to EUR 1.4 billion. Egmont encompasses Scandinavia’s largest film company, Norway’s largest magazine publisher, book publishers and commercial TV broadcasters as well as the largest children’s publishers in Scandinavia, Germany, Poland and Russia.

Egmont Kids Media produce and publish entertainment and reading experiences for children and young people in 30 countries. Products, universes and concepts are built around popular brands such as Donald Duck, Winnie the Pooh, Hello Kitty, Disney Princesses, Wendy, My Little Pony, Littlest Pet Shop and many more.

Egmont UK is the leading specialist children’s publisher for babies to teens, inspiring children to read through more than 30 million award-winning books, magazines, ebooks and apps each year. We’re proud to be home to many of the world’s favourite stories and best-loved authors, illustrators and characters such as Michael Morpurgo (War Horse), Andy Stanton (Mr Gum), Enid Blyton, Julia Donaldson, Lemony Snicket, Michael Grant (Gone series and BZRK), Winnie-the-Pooh, Tintin, Mr. Men, Thomas & Friends, Ben 10, Baby Jake, Angry Birds, Bin Weevils and Minecraft.
http://www.egmont.co.uk

About Hasbro, Inc.
Hasbro, Inc. (NASDAQ: HAS) is a branded play company dedicated to fulfilling the fundamental need for play for children and families through the creative expression of the Company’s world class brand portfolio, including TRANSFORMERS, MONOPOLY, PLAY-DOH, MY LITTLE PONY, MAGIC: THE GATHERING, NERF and LITTLEST PET SHOP. From toys and games, to television programming, motion pictures, digital gaming and a comprehensive licensing program, Hasbro strives to delight its global customers with innovative play and entertainment experiences, in a variety of forms and formats, anytime and anywhere. The Company's Hasbro Studios develops and produces television programming for more than 170 markets around the world, and for the U.S. on Hub Network, part of a multi-platform joint venture between Hasbro and Discovery Communications (NASDAQ: DISCA, DISCB, DISCK). Through the company's deep commitment to corporate social responsibility, including philanthropy, Hasbro is helping to build a safe and sustainable world for future generations and to positively impact the lives of millions of children and families every year. It has been recognized for its efforts by being named one of the "World's Most Ethical Companies" and is ranked as one of Corporate Responsibility Magazine's "100 Best Corporate Citizens." Learn more at http://www.hasbro.com.

And it's not on the Canadian app store.. Just great.

This press release has been updated to include the US as well now.

It's still not in the Canada App Store, we will probably have it next week.