Submit News Contact Us Translate Sign in Join

How Hasbro Decides What Toys Become Movies

There is more to Transformers than movies, cartoons, comics and toys. Discuss anything else Transformers here.

How Hasbro Decides What Toys Become Movies

Postby Va'al » Thu Jul 17, 2014 3:55 am

Motto: "Till All Are Pun!"
An interview with Hasbro executives over at Business Insider gives us a look at how the company pitches, chooses, nudges and ultimately lands on the big screen their originally (mostly) plastic properties - Transformers obviously included! Check out some snippets below, and read the whole piece here.

With several more brands set to get the movie treatment in the next few years, we spoke with Hasbro Chief Marketing Officer John Frascotti to find out exactly how the company selects which of its toy lines get adapted to the big screen and how you can possibly turn a board game into a movie.

"We look for those brands that have story and character at their foundation because inevitably for any type of storytelling format, whether it's a movie, a television show, a digital comic ... it has to have great story and great characters at its foundation," says Frascotti.

[...]

"When you look at brands like Transformers and G.I. Joe they actually have a lot of lore and storytelling behind them already. So, in the case of Transformers, it's a 30-year-old brand and it had a long history of storytelling," said Frascotti. "Very similar, G.I. Joe who was founded in the '60s. Since then there's been a lot of storytelling and development in terms of comic books and television shows and movies and all types of rich storytelling. In those cases, where there's already a lot of storytelling in place, I think the roadmap is a little more evident."

After the success of "Transformers" in 2007, Frascotti says Hasbro continued to pitch other brands while studios began approaching them as well.
Do you have Transformers news for Seibertron.com? Contact us here!


Image
Avatar image by sabrigami
User avatar
Va'al
News Admin
Posts: 6728
News Credits: 65
Joined: Sun Sep 04, 2011 11:00 am
Location: UK, Italy, The Netherlands
Buy from Va'al on eBay

Re: How Hasbro Decides What Toys Become Movies

Postby Rated X » Thu Jul 17, 2014 7:59 am

Motto: ""Assumption is the mother of all screw ups.""
Weapon: Saw-Edged Pincer
Thats gotta be the most corporate response Ive ever heard. Maybe its time to lock the suits in the basement and let kids and fans run the company.
Image

Check out my Customs:

Classics Pounce and Wingspan
classics-pounce-and-wingspan-t95811.php

Generations Twincast
generations-twincast-t94088.php

Collection photos will be updated soon at this link :
http://www.seibertron.com/energonpub/rated-x-s-collection-t55699.php
User avatar
Rated X
Guardian Of Seibertron
Posts: 5868
Joined: Mon Dec 08, 2008 6:25 pm
Location: Miami, Florida
Strength: 5
Intelligence: 8
Speed: 2
Endurance: 10
Rank: 7
Courage: 10+
Firepower: 10+
Skill: 8

Re: How Hasbro Decides What Toys Become Movies

Postby Shuttershock » Thu Jul 17, 2014 11:27 am

Indeed, it's good to have a brand with a long list of interesting stories and characters. And then, the movie studios can fold that list up into a little paper football, flick it into the trash, and do whatever they want.
Shuttershock
Minibot
Posts: 142
Joined: Wed Jun 11, 2014 5:48 pm
Buy from Shuttershock on eBay

Re: How Hasbro Decides What Toys Become Movies

Postby OptimalOptimus2 » Thu Jul 17, 2014 12:39 pm

Motto: "Execution of all life is not the road to conquest."
Weapon: Oxidating Laser
An Ouija movie? Looks like I'm buying a Ouija board!!!
User avatar
OptimalOptimus2
Combiner
Posts: 422
News Credits: 10
Joined: Sat Mar 16, 2013 3:49 pm
Strength: 10
Intelligence: 8
Speed: 9
Endurance: 10
Rank: 10
Courage: 10
Firepower: 10
Skill: 6

Re: How Hasbro Decides What Toys Become Movies

Postby Nemesis Maximo » Thu Jul 17, 2014 2:04 pm

Motto: "Zounds! A sarsparilla swimming hole! Last one in's a freemason!"
Weapon: Gatling Cannon
Image
User avatar
Nemesis Maximo
Headmaster
Posts: 1206
Joined: Mon Dec 24, 2012 11:59 pm
Location: Northern MI
Strength: 8
Intelligence: 8
Speed: 5
Endurance: 6
Rank: 5
Courage: 10
Firepower: 10+
Skill: 7

Re: How Hasbro Decides What Toys Become Movies

Postby MCutter » Thu Jul 17, 2014 2:13 pm

"We look for those brands that have story and character at their foundation..."
*cough*battleship*cough*hungryhungryhippos*cough*

"... because inevitably for any type of storytelling format, whether it's a movie, a television show, a digital comic ... it has to have great story and great characters at its foundation,"
Then we strip out 50-99% of the characters and story and replace it with an assortment of random aliens, sexy girls or "romance" sub-plots, stereotypes, and fart/sex/embarrassment jokes.

Pull the other one; it's got bells on it.
MCutter
Mini-Con
Posts: 33
Joined: Wed Feb 09, 2011 6:38 am

Re: How Hasbro Decides What Toys Become Movies

Postby Convoy » Thu Jul 17, 2014 3:33 pm

Rated X wrote:Thats gotta be the most corporate response Ive ever heard. Maybe its time to lock the suits in the basement and let kids and fans run the company.


I didn't want to say anything because I thought I might sound paranoid. (Does that sound paranoid?... Oh, wait!)
By what I've learned recently I'd rather know how Hasbro decides which movies get toys.

edit:
Thanks, Chuck Dawg
Last edited by Convoy on Thu Jul 17, 2014 5:58 pm, edited 1 time in total.
Convoy
Minibot
Posts: 146
News Credits: 6
Joined: Thu Jun 26, 2003 11:36 am

Re: How Hasbro Decides What Toys Become Movies

Postby PrymeStriker » Thu Jul 17, 2014 4:50 pm

Motto: "Brilliant"
Weapon: Augmented Quark Disruptor
So, in the case of Transformers, it's a 30-year-old brand and it had a long history of storytelling," said Frascotti.


Yes. A long history of storytelling with very few cases of good storytelling. :roll:
Image
By "Kim Yura" & "Zimmo81"
Henry921 wrote:You can always be counted on to listen to reason, Pryme.

Dead Metal wrote:Have you ever, and i mean ever seen/read/heard something that is completely original and does not copy/homage/pay tribute to something else? Here's a hint: Nope. You never have and you never will.
User avatar
PrymeStriker
Guardian Of Seibertron
Posts: 5414
News Credits: 15
Joined: Tue Jun 10, 2008 12:57 pm
Location: Palm Beaches, FL
Buy from PrymeStriker on eBay
Strength: 6
Intelligence: 9
Speed: 7
Endurance: 8
Rank: 7
Courage: 6
Firepower: 9
Skill: 8

Re: How Hasbro Decides What Toys Become Movies

Postby Convoy » Thu Jul 17, 2014 5:55 pm

PrymeStriker wrote:
So, in the case of Transformers, it's a 30-year-old brand and it had a long history of storytelling," said Frascotti.


Yes. A long history of storytelling with very few cases of good storytelling. :roll:


Hahaha! Even the writers admit it. Deadlines, man.
#printmoney
>:oP
Convoy
Minibot
Posts: 146
News Credits: 6
Joined: Thu Jun 26, 2003 11:36 am

Re: How Hasbro Decides What Toys Become Movies

Postby Convoy » Thu Jul 17, 2014 6:09 pm

MCutter wrote:
"We look for those brands that have story and character at their foundation..."
*cough*battleship*cough*hungryhungryhippos*cough*

"... because inevitably for any type of storytelling format, whether it's a movie, a television show, a digital comic ... it has to have great story and great characters at its foundation,"
Then we strip out 50-99% of the characters and story and replace it with an assortment of random aliens, sexy girls or "romance" sub-plots, stereotypes, and fart/sex/embarrassment jokes.

Pull the other one; it's got bells on it.


This post just made me laugh. Now you've got me expecting a blockbuster summer hit starring an alien female hippo who also happens to be sexy and looking for love. Include "sub-plots, stereotypes, and fart/sex/embarrassment jokes." Throw some explosions in there and call it a day! I'd pay $30 bucks to see it in 3D and buy garbage "food" for too much money!
What is it Team America says?


edit:

You could say she's hungry for love... but I wouldn't.

Rare double edit:

Tammy!?!?!?
Convoy
Minibot
Posts: 146
News Credits: 6
Joined: Thu Jun 26, 2003 11:36 am


Return to Transformers General Discussion

Transformers Podcast: Twincast / Podcast #101 - Talkin' 'Bout My Generations
Twincast / Podcast #101:
"Talkin' 'Bout My Generations"
MP3 · iTunes · RSS · View · Discuss · Ask
Posted: Sunday, September 21st, 2014