Forbes wrote:Will that change the way you do anything on Transformers 4?
We’re going to start off smaller. There’s a brand new cast. To freshen the franchise we’ve redesigned everything from top to bottom. The history of the first three movies is still there, we start four years later and there’s a reason why we’re meeting a new cast.
Mark is really excited about it and it’s a great redesign. I said that 3 [which grossed $1.1 billion] was going to be my last one. Paramount was letting me do Pain & Gain and the Transformers ride was opening at Universal and it was bittersweet to think of passing it off. I wanted to set it up on a really sure footing and to bring someone else in on that, it would have been overwhelming.
So is 4 a reboot?
No, that’s wrong. We keep the Transformers the way they were, it’s just four years later. There’s a reason the Transformers are redesigned. We’re trying to broaden the franchise and give it more places to go.
There is also a contest being run by Doritos where two commercials by amateur filmmakers previously chosen will run during the Super Bowl. The filmmaker with the highest ranking commercial according to the USA Today Ad Meter will get a job working with Bay on TF4.
Forbes wrote:Why did you agree to take part in the Doritos contest?
MICHAEL BAY: I got a call from my agent asking if I wanted to do this Doritos thing. It sounded like POOP to me. I’d seen their commercials at the Super Bowl and I thought they were done by pros. When I found out they were amateurs, I thought it was a great way to help a young filmmaker break into the business.
What will the winner actually get to do on the Transformers 4 set?
Replace me as director. No, we’ll see who the person is and depending on what he is interested in being, a producer or a director, we’ll try to tailor the job. It’s all hard work when you’re working on a movie.