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How committed is director Michael Bay to making sure you get the most out of your 3D moviegoing experience? So much so that in addition to urging the heads of major theater chains to show Transformers DOTM with projector brightness levels cranked up, he's also sent a personal letter to theater projectionists. In this letter posted by Deadline Hollywood he asks projectionists to make sure Transformers DOTM is shown using his recommended brightness settings rather than the cost cutting and bulb life extending lower settings which Bay describes as producing underwhelming 3D.

Say what you will about the guy, but that right there shows how commited he is about the quality of work in this movie...may be M. bay isn't so bad after all...I applaud you Mike

Agreed. You can bash what he does to the Transformers, and talk about how much better a G1 movie would be, but you can't say he doesn't know what he's doing from a theatrical pov.

SLUGSLINGER81 wrote:Say what you will about the guy, but that right there shows how commited he is about the quality of work in this movie...may be M. bay isn't so bad after all...I applaud you Mike

That's exactly what I'm thinking.

hahahah this wont happen where i live all they do is dim lighs or turn them off but as much i hate 3d in movies every gets released is in 3d i find to be overrated & ruins some films this will be only film i see in 3d for one time thing i trust his work he cares & respects business for what does any other director would have taken easy cheap way out make transformers trilogy cgi animation movie tin tin, astro boy, jim carry christmas chrol

Dear Michael Bay,
I sadly will not be watching Transformers in 3D, I await a personal letter to convince me otherwise.
Forever yours,
Josh

Big smile-----------> ^______________________________^

I actually know a few people whom work as projectionist and such, in various theaters, it will be fun to see how much truth there be behind this letter muahahahahaha

Unless we have some theatre workers already present at this forum? So whats the word? Did ya get a letter?

Michael Bay is such an inbred moron.

Yeah, he's a real hero all right.

Is he going to pay for this? From all the money he made from those "stupid Saturday morning cartoons..." Movies? (An actual quote from Bay on WHY he would NOT make a Trasnformers movie...oh, wait, he did. What a spineless sell out).

Theaters are suffering right now. Like it or not, they are. 70 - 90 percent of box office totals get turned back to the studio. Theaters survive on concession sales. (Which is why they are so bloody expensive. Movie companies REFUSE to take a smaller cut at the box office. So, their greed trickles to the consumer, aka, you.) Projectors are turned down for a reason: cost efficiency on BOTH the projector bulbs (which are SUPER expensive) AND the electricity it takes to run them.

Bay probably didn't even write this letter. I doubt he can even read. Much less care about anyone or anything but his fat pockets. This letter has NOTHING to do with Bay being a hero. He's an egotistical no-talent ass clown who sold out to do 3 Transformers movies to bail out his failing career. He's just trying to milk this for all it's worth.

Joshua Vallse wrote:Dear Michael Bay,
I sadly will not be watching Transformers in 3D, I await a personal letter to convince me otherwise.
Forever yours,
Josh

Big smile-----------> ^______________________________^

I actually know a few people whom work as projectionist and such, in various theaters, it will be fun to see how much truth there be behind this letter muahahahahaha

Unless we have some theatre workers already present at this forum? So whats the word? Did ya get a letter?

Dude, you rock.

YRQRM0 wrote:Agreed. You can bash what he does to the Transformers, and talk about how much better a G1 movie would be, but you can't say he doesn't know what he's doing from a theatrical pov.

Yes I can. Micheal Bay doesn't know what he is doing. Ever see one of his films? They're a F'ing mess. And NO. Micheal Bay has NO CLUE on how to run a movie theater. The man can't even thread a projector. Seriously guys.

Don't be so quick to lick Bay's filthy toes. There's other sides to this story, and a reason why things are they way they are. If Bay was such a hero, he'd take a smaller cut of the box office to help struggling theaters to pay for this expense. 90 percent of box office tickets goes back to Paramount and Bay. How much of that is he going to give back to the theaters? Not a f'ing dime.

He's a greedy money mongering whore. He does't care about you, about Transformers (obviously), theaters, or even a movie presentation. He just wants more $$$. He's a sell out. Why else would he make 3 films for a franchise that he called "stupid Saturday morning cartoons!"

ae_productions wrote:Michael Bay is such an inbred moron.

Yeah, he's a real hero all right.

Is he going to pay for this? From all the money he made from those "stupid Saturday morning cartoons..." Movies? (An actual quote from Bay on WHY he would NOT make a Trasnformers movie...oh, wait, he did. What a spineless sell out).

Theaters are suffering right now. Like it or not, they are. 70 - 90 percent of box office totals get turned back to the studio. Theaters survive on concession sales. (Which is why they are so bloody expensive. Movie companies REFUSE to take a smaller cut at the box office. So, their greed trickles to the consumer, aka, you.) Projectors are turned down for a reason: cost efficiency on BOTH the projector bulbs (which are SUPER expensive) AND the electricity it takes to run them.

Bay probably didn't even write this letter. I doubt he can even read. Much less care about anyone or anything but his fat pockets. This letter has NOTHING to do with Bay being a hero. He's an egotistical no-talent ass clown who sold out to do 3 Transformers movies to bail out his failing career. He's just trying to milk this for all it's worth.

Wah.

For that 10-30 percent that you do get, it is your responsibility to have the best equipment possible for the highest quality product. If that is something you do not agree with, you can do 1 of 2 things. Get the studios to make a better deal with you or get the hell out of the theater business.

If this letter indeed came from Bay, I congratulate him for standing up for the top-notch product that he has produced and making sure its presentation doesn't get butchered due to cheap equipment or incompetent operators of a projector.