From Transformers World 2005.
Note the text at the top too...
Hints on TFW that Megas has a human face. Also, different face on Ironhide (might be newer or older though).
Interesting, some of the "eyes" on the toy packaging seems to date the design. Blackout seems to be the final blackout, while Ironhide seems more like art.
Maybe a lot has changed, but the prep to sell just had current images to work with - which are now out of date???