More Than Meets The Fry is probably a Burger King connection, so they'll probably have collector cups, kids meals, who knows.
But it could also tie into McDonalds. Food-Formers might make a comeback? I loved those things when I was a kid! And I still have all the ones I ever had. Would anyone want Food-Formers to come back?
"Transform Your Life", the game of Life, but for Transformers?