For the moment he looks like he was built out of spare parts of other Prime's...Wreck Gar I'm looking at your direction. 
Prime Weaponizers - Leader Class figures. Choose from Bumblebee or Optimus Prime who was on display, these new larger scale figures feature 4 modes of play with concealed weapons, Prime himself had a set of gattling guns which can flip out from under his hood in truck mode or mount the shoulders in robot mode. They have been simplified over previous leaders so the core audience of children can transform them more easily.
Lastly we have slightly better version of the Optimus Maximus image that was revealed last night.
Images mirrored below.
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