News from Hasbro's Fan Media Event at Toy Fair 2012
NOTE: We will be allowed to take pictures of the showroom between 3:30pm and 5:00pm Eastern. Pictures will begin posting on Seibertron.com around 7:00pm Eastern. Please keep checking back for updates.
Hasbro's presentation started out today with Steven Davis, the president of Hasbro Studios, discussing the various shows on the Hub. My Little Pony, Jaikudo (sp?), Transformers Rescue Bots, Transformers Prime, and Pound Puppies. Jeff Kline and Teresa Hail (sp?) were guests at the presentation. Transformers Prime is an emmy award winning show.
Showed us some never-before seen footage from Transformers Prime Season 2. Scene involved the Decepticons battling the Autobots. Decepticons leave via Space Bridge, Arcee drove through it right before it closed, battles Decepticons at their base, looking for Optimus Prime, while Soundwave watches over.
Transformers brand team took the stage next.
Transformers "More Than Meets The Eye" 2012
Jerry Duboin (Marketing Director) and Joshua Lamb did presentation.2012: Biggest Year Ever!
- Theme Park Rides
- New TV Shows
- Digital Gaming
- Virtual Worlds
- Video Games
- Digital Books
Rescue Bots Season 1
Prime Season 2
Bot Shots Battle Game Intro
KREO Continues to build
Transformers The Ride - The Ultimate 3D Battle (Showed us the commercial that aired during the Super Bowl)
Universal Studios Hollywood
Opens in May 2012
Singapore launched in December 2011 (showed us some outside visuals)
2012 Product Rollout - Showed us Delue Class Evac and Legion Class Evac (will have its own unique packaging, Bumblebee and Optimus (deluxe) and Voyager Megatron and Optimus in Transformers The Ride Universal Studios packaging.
Jagex - Transformers enters massively multi-player game market in 2012 "Take the Transformers Battle Online"
Showed us trailer for MMO (Massive Multi-player online) "War is coming", "Choose Your Side", "Shape your Destiny", various unknown Autobots and Decepticons battling ... "Join the Battle Online" at http://www.transformersuniverse.com
. Teased that the MMO might be a great opportunity for toys later down the road.
Moved on to Rescue Bots
Brand new Animated Series
Showed us the current Rescue Bots toy line
New Mobile HQ coming out in 2012.
New KRE-O Transformers
New theme in the fall "The Quest for Energon"
Looks like the Kreons come with Energon weapons.
Comes with accessories to build the Ultimate Dark Energon weapon
New Kre-O Devastator
29 new Kreons, 16 Transformers Robots to collect (showed Ironhide)
Showed us a Kre-O commercial (the one with the hip hop music with the bouncing car and Bumblebee dancing)
Transformers Prime - Hub
Premieres February 18th
on DVD and Blu-Ray on March 6th, 2012 (has season 2 preview)
Enhanced E-Book apps from Ruckus Media
Gave us an update on First Edition: deluxes and voyagers not available in the US. Was a Hasbro issue, not a retailer issue. Recognizes these are great toys, looking to release them in some format in 2012.
Movie trilogy deluxes shown at SDCC will only be available in Asia.
Movie trilogy deluxe Optimus Prime with trailer will be available
Robots In Disguise - 2012 product rollout
Prime RID toys officially launches on March 1st. Will be out everywhere by then.
Showed us current product line (deluxes Bumblebee, Wheeljack, Cliffjumper, Soundwave, Optimus Prime, Megatron)
Showed us deluxe Ratchet, Arcee (wave 2), Knockout, Hot Shot, Vehicon (wave 3)
Voyager Starscream, and new Bulkhead (doesn't look too bad, both look very represenative of show models)
New weaponizers (similar to Leader Class scale): Optimus Prime, Bumblebee
New Prime entertainment pack available in Canada and Asia only (uses First Edition molds of Starscream and Bumblebee)
New remote controlled wave 1 (Bumblebee, Knockout) remote controlled transformation included to enable battling
Battle Masks (Bumblebee, Optimus Prime) and mission helmet (Optimus Prime w/ Peter Cullen's voice)
Showed us wave 1 again
Wave 2: Breakdown, Mirage, Evac, Soundwave
Commander wave 1: Optimus Prime, Bulkhead, Starscream, and Megatron
Wave 2: Ironhide (red SUV) and another mold to be announced at later date
Vehicles wave 1: Star Hammer w/ Wheeljack
Showed us Optimus Maximus (on display), holds 9 Cyberverse figures), has battle station mode with wheels)
Bot Shots Battle Game
Official debuts March 1st
Showed us new TV commercial
"Either you're bot or you're NOT!!"
March 1: Online game launch
May 1: player vs player, codes in pack
44 bots to collect!
Codes inside for online play!
Online: unlockable characters, enter codes to level up, player versus player!
Characters will use come from different iterations of the Transformers universes
Wave 2: Ratchet, clear Bumblebee chase
Optimus Prime and Megatron haulers
3 pack: Acide Storm included
Battle for the Matrix in the fall (sets)
Going through too fast for me to write down toys/characters ... on display down stairs, look for pics later)
IDW Comic Books
Fall of Cybertron game from Activision - September 2012
Showed us the trailer from the Spike TV awards (check out Seibertron.com's YouTube channel to watch it)
Matt Tieg took the stage to discuss Fall of Cybertron
Showed us video clip of gameplay as BRUTICUS ... pretty frikkin' awesome, looks amazing! Basically lays waste to everything and everyone in his path. You guys are going to love this.
Showed us another pretty epic commercial that looks amazing - focused more on the FALL of Cybertron. This game is going to rock!
Transformers brand team showed us the toys that will be in the Transformers Generations packaging (fall 2012)
Wave 1 Optimus Prime, Jazz, and Shockwave (looks like a gun/cannon)
Bruticus: deluxe wave 2 - Blast Off, Vortex, Brawl (colors are accurate), Swindle, and Onslaught (official pics look way better than what we've seen online) ... will be on display
Over 40 new Generations Transformers coming down the pipes, really took what the fandom has been saying to heart. HUGE focus end of 2012 into spring 2012
Mentioned 30th anniversary in 2014 ("wait until you see that stuff!")
Gi Joe Toy Fair 2012
Retaliation opens in theaters on June 29th
Dwayne Johnson as Roadblock
Bruce Willis in film
Movie line on shelves in early June.
50 figures including those sold with vehicles + 4 additional Comic Con exclusives
Won't have products aimed at younger children (leaner line)
9 vehicles + 1 additional comic con exclusive
Wave 2 (more movie accurate): Battle Kata Roadblock, Firefly, Flint, Ninja Duel Snake Eyes, Storm Shadow
Wave 3: Joe Colton (Bruce Willis), Lady Jaye, Alley Viper, Cyber Ninja, Dragon Ninja
Wave 4: Kim Arashikage (Jinx, can't use name on toy), Blind Master
Wave 5: Crimson Guard (comes with sticker sheet to customize faction), Night Viper
Ninja Showdown Set Asst wave 2 on shelf sept 2012 (GiJoe Night Ops Team)
Alpha Vehicle Assortment: Ninja Speed Cycle w/ Snake Eyes, Road Retaliator w/ Flint
Bravo Vehicle Assortment - wave 1 June 2012 - Cobra Fangboat w/ Swamp Viper, Ninja Commando 4x4 w/ Snake Eyes
Wave 2 (July 2012) - Tread Ripper w/ Clutch
Delta Vehicle Assortment: Wave 1 June 2012 - Ghost Hawk II w/ Duke, Cobra H.I.S.S. Tank w/ Cobra Trooper
Showed us Shockwave H.I.S.S. Tank, Destro in Decepticon color scheme (purple), also comes with "Constructicon" Bat
Didn't show any regular Joe stuff?
MARVEL Universe Death's Head Sculpt looks dead on to how he looked in 1980s.