Yeah, I hate it when you can't actually look at a toy and visibly TELL it's a female. The proportions need to match up.
That said, I generally hate the head-cowl look on a Transformer anyway. (Makes me think of the wolf and dog Beast Wars era.) It's like the toy line is trying to draw in the superhero-action-figure fans with the mask, proportions, and general spandex-tights look.
I'd rather they look like robots. Bulky, mechy, squared-off, G1-ish, robots... ala the fansproject Swindle bot.
But I digress.
Given, for a younger audience they are fun dragons and monsters. Though they're not for me, I do see that they're good animal designs and pleasing (albeit very bright) color schemes. I can see a lot of Beast Wars fans getting really excited.
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