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TRANSFORMERS™: WAR FOR CYBERTRON EXPLORES A BRAND NEW, PIVOTAL CHAPTER IN TRANSFORMERS LORE

New Action Game Delves Deep into the TRANSFORMERS Universe, Introduces All-New Visualizations of Iconic Characters in 2010

Santa Monica, CA – December 16, 2009 – Experience the legendary battle between the AUTOBOTS and DECEPTICONS as Activision Publishing, Inc. (Nasdaq: ATVI) announced today that Transformers™: War for Cybertron is in development by award-winning High Moon Studios. Based on Hasbro’s legendary TRANSFORMERS property, the game takes players to the TRANSFORMERS characters’ home planet of CYBERTRON for a new look into the epic story of the grand civil war that spawned one of the most brutal rivalries of all time.



“Transformers: War for Cybertron is an origins story, taking players on a gripping, adrenaline-fueled journey that precedes the TRANSFORMERS characters’ arrival on Earth,” said Rob Kostich, head of marketing, licensed products, Activision Publishing, Inc. “The game transports players to a living, metallic planet where they will battle as giant converting robots in single player, online co-op or head-to-head multiplayer matches that are fully immersive from start to finish.”

“For the first time, Hasbro is working with Activision to drive the TRANSFORMERS fiction forward into new story arcs, demonstrating pivotal moments in Transformers history that defined who they are,” said Aaron Archer, Senior Design Director, Hasbro. “This remarkable video game helps us to tell a critical event in TRANSFORMERS lore that will be used as canon for future storylines in a way we could have only dreamed of a few years ago. It is a testament to the success of the TRANSFORMERS brand and a key element to the story we look forward to telling in 2010 and beyond.”

Transformers: War for Cybertron features two distinct storylines: the AUTOBOT campaign tells a story of heroism to save their home planet against overwhelming odds, and the DECEPTICON campaign tells a story of an unquenchable thirst for power to control the universe. For the first time in a TRANSFORMERS title, fans will be able to play the game with their friends through team-based online co-op, or go head to head in a variety of intense, online multiplayer game modes. The game features a sci-fi art style that introduces to fans the entire living, metallic world of CYBERTRON, as well as all-new visualizations of the iconic TRANSFORMERS characters in their original Cybertronian forms.

Transformers: War for Cybertron is in development for the Xbox 360® video game and entertainment system from Microsoft, PlayStation®3 computer entertainment system, Windows PC, Wii™ and Nintendo DS™, and is not yet rated by the ESRB.

For more information and to receive exclusive updates about the Transformers: War for Cybertron video game, visit http://www.TransformersGame.com.

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About HASBRO

Hasbro, Inc. (NYSE:HAS) is a worldwide leader in children’s and family leisure time products and services with a rich portfolio of brands and entertainment properties that provides some of the highest quality and most recognizable play and recreational experiences in the world. As a brand-driven, consumer-focused global company, Hasbro brings to market a range of toys, games and licensed products, from traditional to high-tech and digital, under such powerful brand names as TRANSFORMERS, PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, CRANIUM and WIZARDS OF THE COAST. Come see how we inspire play through our brands at http://www.hasbro.com. © 2009 Hasbro, Inc. All Rights Reserved.

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About Activision Publishing, Inc.

Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.

Activision Publishing maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Norway, Denmark, the Netherlands, Australia, Russia, Japan, South Korea, China and the region of Taiwan. More information about Activision and its products can be found on the company’s website, http://www.activision.com.

Cautionary Note Regarding Forward-looking Statements: Information in this press release that involves Activision Publishing’s expectations, plans, intentions or strategies regarding the future are forward-looking statements that are not facts and involve a number of risks and uncertainties. Activision Publishing generally uses words such as “outlook,” “will,” “could,” “would,” “might,” “remains,” “to be,” “plans,” “believes,” “may,” “expects,” “intends,” “anticipates,” “estimate,” future,” “plan,” “positioned,” “potential,” “project,” “remain,” “scheduled,” “set to,” “subject to,” “upcoming” and similar expressions to identify forward-looking statements. Factors that could cause Activision Publishing’s actual future results to differ materially from those expressed in the forward-looking statements set forth in this release include, but are not limited to, sales levels of Activision Publishing’s titles, shifts in consumer spending trends, the impact of the current macroeconomic environment, the seasonal and cyclical nature of the interactive game market, Activision Publishing’s ability to predict consumer preferences among competing hardware platforms, declines in software pricing, product returns and price protection, product delays, retail acceptance of Activision Publishing’s products, adoption rate and availability of new hardware (including peripherals) and related software, industry competition, rapid changes in technology, industry standards and consumer preferences, protection of proprietary rights, litigation against Activision Publishing, maintenance of relationships with key personnel, customers, licensees, licensors, vendors and third-party developers, counterparty risks relating to customers, licensees, licensors and manufacturers, domestic and international economic, financial and political conditions and policies, foreign exchange rates and tax rates, integration of recent acquisitions and the identification of suitable future acquisition opportunities, and the other factors identified in the risk factors section of Activision Blizzard’s most recent annual report on Form 10-K and any subsequent quarterly reports on Form 10-Q. The forward-looking statements in this release are based upon information available to Activision Publishing and Activision Blizzard as of the date of this release, and neither Activision Publishing nor Activision Blizzard assumes any obligation to update any such forward-looking statements. Forward-looking statements believed to be true when made may ultimately prove to be incorrect. These statements are not guarantees of the future performance of Activision Publishing or Activision Blizzard and are subject to risks, uncertainties and other factors, some of which are beyond its control and may cause actual results to differ materially from current expectations.

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HASBRO and its logo, TRANSFORMERS and all related characters are trademarks of Hasbro and are used with permission. © 2010 Hasbro. All Rights Reserved. Game © 2010 Activision Publishing, Inc. Activision is a registered trademark of Activision Publishing, Inc. All rights reserved.

All other trademarks and trade names are the properties of their respective owners.

THIS IS GONNA BE THE BEST TRANSFORMERS GAME EVAAAAR

Well, sounds it.

It's a great time to be a TransFan. I'm really excited to see how this game develops and turns out! It's be REALLY cool if you could build your own character...

I really liked when they said that it is going to be a key to things ongoing in 2010, to me that statement means that it is going to tie into the new series and therefore the new toylines. AWESOME!!!!!!!

I've got it. THE Phrase for the Transformers fandom:


Twenty Ten For the Win!!!!




Now I am so excited that I waited around and got that great deal on a Wii!!!!!

2009 pretty much sucked for me, 2010 is going to ROCK!!!

YES!!! ON THE WII!!!

Im happy with this.

A happy Transformer fan.... When was the last time that happened?

Fingers crossed this will lead to a decent set of figures.

Using it as canon for future storylines...
Preceding the TransFormers' arrival on Earth...

Can it be true? Has decades of whining finally caught Hasbro's attention? This game looks absolutely fantastic, and it really sounds like they are setting up a great new storyline for future figures and tv series.

I'm hooked.

Hell yeah co-op, i want this game now

Awesome! Online team battles, that's what I wanted to hear! I assume that since Peter Cullen and Frank Welker are buisy, we will be getting (most likely) Gary Chalk and (hopefully) David Kaye as the voices of the two leaders? That would be awesome, sadly they might choose the more recent Corey Burton though. He can do a good voice, but I would personally much prefer David Kaye just cause Beast Wars was awesome.

Firstly, that is one gorgeous picture of Cybertron!

Too bad there's not also an offline split screen co-op option. I guess me and my husband will just be passing the controller every death/checkpoint.

I'm SO glad this game doesn't relate the the live action movies. It seems to loosly relate to G1 cartoon? If the story in the game is good, and maybe if we get a sequel to it, we may be looking at another continuity! I woldn't also mind reading supporting fiction for the game.

I'm also glad this is a shooter!

I assume that since Peter Cullen and Frank Welker are busy

What could be more important? I think they can spare a day in the recording booth for this!

Sorry but can somebody tell me why playing this on the Wii is so important? When the game was announced, half of you were worried sick that it might not get a Wii release. Now that it it's for sure there is rejoicing from on high. I really don't know what the appeal is and need to be enlightened. For me, given the choice between zany motion-controller and next gen graphics, I'll go with the next gen graphics every time. It just feels like taking a step backwards. Don't get me wrong, I know how fun the Wii is. I have one myself. I just don't know why waving the remote around occasionally is so much better than the cutting-edge visuals of the PS3 or XBOX. Especially with a game like this.

HECTOR wrote:

I assume that since Peter Cullen and Frank Welker are busy

What could be more important? I think they can spare a day in the recording booth for this!

Sorry but can somebody tell me why playing this on the Wii is so important? When the game was announced, half of you were worried sick that it might not get a Wii release. Now that it it's for sure there is rejoicing from on high. I really don't know what the appeal is and need to be enlightened. For me, given the choice between zany motion-controller and next gen graphics, I'll go with the next gen graphics every time. It just feels like taking a step backwards. Don't get me wrong, I know how fun the Wii is. I have one myself. I just don't know why waving the remote around occasionally is so much better than the cutting-edge visuals of the PS3 or XBOX. Especially with a game like this.

I think the issue might be that people have Wiis and don't want to buy another console...

Scatterlung wrote:

HECTOR wrote:

I assume that since Peter Cullen and Frank Welker are busy

What could be more important? I think they can spare a day in the recording booth for this!

Sorry but can somebody tell me why playing this on the Wii is so important? When the game was announced, half of you were worried sick that it might not get a Wii release. Now that it it's for sure there is rejoicing from on high. I really don't know what the appeal is and need to be enlightened. For me, given the choice between zany motion-controller and next gen graphics, I'll go with the next gen graphics every time. It just feels like taking a step backwards. Don't get me wrong, I know how fun the Wii is. I have one myself. I just don't know why waving the remote around occasionally is so much better than the cutting-edge visuals of the PS3 or XBOX. Especially with a game like this.

I think the issue might be that people have Wiis and don't want to buy another console...

Well if that's the case then I highly recommend getting a next gen console! A bit pricey but worth it!

WHOOOO! This is going to be the best thing since buttered crumpets!

HECTOR wrote:

Scatterlung wrote:

HECTOR wrote:

I assume that since Peter Cullen and Frank Welker are busy

What could be more important? I think they can spare a day in the recording booth for this!

Sorry but can somebody tell me why playing this on the Wii is so important? When the game was announced, half of you were worried sick that it might not get a Wii release. Now that it it's for sure there is rejoicing from on high. I really don't know what the appeal is and need to be enlightened. For me, given the choice between zany motion-controller and next gen graphics, I'll go with the next gen graphics every time. It just feels like taking a step backwards. Don't get me wrong, I know how fun the Wii is. I have one myself. I just don't know why waving the remote around occasionally is so much better than the cutting-edge visuals of the PS3 or XBOX. Especially with a game like this.

I think the issue might be that people have Wiis and don't want to buy another console...

Well if that's the case then I highly recommend getting a next gen console! A bit pricey but worth it!

Yeah! And not one of those poopy ones, like the 360. Get one that doesnt break down every 3 seconds! Only other option PS3!

YES!!!!! Wii!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

The reason I rejoice, is that after 7 years of keepig the PS2, everyone around me asking what my gamertags and stuff were, I finaly decided to except my parents' offer to get the 360, when my sister butts in and asks for a Wii instead. So every since the info got out I've been dying and afraid it'd be not released on Wii. So I'm getting a Wii this Christmas, and now I'll have another reason to like it.

ponycorn wrote:I'm also glad this is a shooter!

If it'a shooter then guess I'm going to skip it. I don't like FPS games.

If it is/was an RPG or action/adventure games I would be a very very happy Transfan. After playing almost every bloody FPS on the N64 I got and still am completely burned out on the FPS genre. If a demo is released on XBL I'll give it a try, but after the disappointment I had with the demo of Bioshock 1, I'm not holding my breath.

Still don't know about this game. The fact that it's a fps sounds like a major plus for me, hate rts type games. And I doubt this type of game would work as an rpg. But I'm kinda hating the look they went with on the characters. Soundwave just doesn't look right, the others, especially Megs, look like crap. And if these looks are going to be canon and the start of a new era, I think I still want out. This g1 type look crossed with the movie look has me totally turned off to this. Just blech!

First of all i have always been facinated with the planet Cybertron so this does look very interesting to me. But the whole online stuff scares me. If the game is anything like most of the xbox game i've played that support online this will be bad. If its anything like "RE"5 then i will not be getting this. But if it is unique to itself then i will be interested. I know i will get it on the DS, probably free, if you know what i mean. But for the bigger consels that is another story.

i would like it better if it has offline multiplayer and if after you finish a level you go to the ark where you can talk to other transformers change your character and customize them then choose another level in a free roaming fashion

but i dont care if its first person third person or whatever


I AM GETTING THIS GAME!

I do have reservations about the designs myself. If they're going pre-Earth, I'd have preferred designs closer to War Within. Dreamwave AND IDW used those designs or at least close variations. We even got War Within toys.

I'm not too pushed about the pointed shoulders but at least they look a lot closer to G1 than the Movie.

After the ROTF game where you don't even get to chose when to transform and the 2007 game which was a lot better but still lacked the Armada's game of being able to ram enemies in vehicle mode, I'm sceptical about Activision. I loved their early Spiderman games but their TF efforts could be better.

I too have waited 7 years to upgrade my PS2. Used to play a lot more computer games in my younger days before I got back into Transformers.

Despite my misgivings, I am still looking forward to this.

In the trailer, it's easy to spot Prime and Omega but do we have any idea who the other characters are, if indeed they are meant to be known characters?

Woo! New Cybertron wallpaper. Excellent.

The game looks like fun if you're into gladiatorial matches, but it doesn't seem to have much depth to it except for fightan and killan.

Looks like its time to upgrade from my gamecube.

SlyTF1 wrote:
Yeah! And not one of those poopy ones, like the 360. Get one that doesnt break down every 3 seconds! Only other option PS3!

I'm glad you have the bestest console in the world ever and that everyone who doesn't is obviously less of a human being than you. Congrats.