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TFW member jru42287 had this to say and share:

jru42287 wrote:Ladies and Gentlemen,

We finally have Masterpiece Optimus Prime's official retail price. After obtaining the UPC number, I was able to look it up in the computer where I work, and found that, as many had believed, he will be retailed at $99.99.

I also found that he will be packaged two per case. Unfortunately, I do not have a release date for him.

See attached pic for proof. It's an actual printout of the screen on our work computers.

So, between him at $99.99, and Thundercracker at $69.99, some of us have an expensive couple of months ahead of us...

The UPC he mentioned, is as follows: 0 653569 77631 4
Toys R Us usually prefers their own internal number, known as a SKN, which is: 863856
If you call and ask for customer service, they can check the SKN (or UPC) to see if they have it in stock and when it might be coming in.

Will you be buying? Let us know! Post a comment, join the discussion!

Keep your optics tuned to Seibertron.com for the latest in news!

Hopefully it isn't too much more in Canada (I vaguely remember someone saying that he would be $99.99 in Canada a long time ago though). I'd like to get him (and probably Thundercracker too), but he's pretty expensive. Honestly I would have been perfectly happy if they didn't include the trailer, maybe added a little something like Rodimus's Targetmaster, and knocked the price down a bit. I've been lucky so far and got both Grimlock and Rodimus at 40% off, so hopefully I'll be lucky again. That'd take some of the sting off that fat price tag.

Megazarak wrote:Hopefully it isn't too much more in Canada (I vaguely remember someone saying that he would be $99.99 in Canada a long time ago though). I'd like to get him (and probably Thundercracker too), but he's pretty expensive. Honestly I would have been perfectly happy if they didn't include the trailer, maybe added a little something like Rodimus's Targetmaster, and knocked the price down a bit. I've been lucky so far and got both Grimlock and Rodimus at 40% off, so hopefully I'll be lucky again. That'd take some of the sting off that fat price tag.

I have to be brutally honest here...

This is an affordable and attractive price. The TakaraTomy version easily goes for $250.00, before shipping. We're getting this for $100.00 plus tax. That's less than half of what TakaraTomy wants for it.

Plus, a large number of fans and collectors have wanted Hasbro to give us a trailer. It's something we've wanted, for years. The majority want and desire it and it's a ridiculously good price.

I don't understand why now, when we finally have been given what we've asked for, no one seems to want to pay for it. Everyone wants it cheaper, or wants it at a discount.

Hasbro sees posts like this and rethink their future steps. If this Optimus doesn't sell well, we can pretty much say goodbye to what we want in the future. If they give us what we want now and it doesn't sell and people complain, they'll just ignore us and go for the cheapest option, always, in the future.

"The needs of the many outweigh the needs of the few, or the one." The many still want a trailer. The many still want a nicely priced figure. This time, we're getting what we want and we should be thankful.

I'm sorry if that sounds harsh, I don't mean it to, but posts complaining the price help no one. No one.

bah $100 I'm buying 2.

Autobot032 wrote: but posts complaining the price help no one. No one.

unless it makes hasbro lower the prices then the people who couldnt afford to buy for what ever reason will now have the chance to get it, hasbro makes money the people are happy but no bitching about pricing will help no one in the end not at all. You need to think bigger picture not just what you want, thats whats wrong with this fandom its all about the one not the many. Just because you can afford to spend X amount of money on a product doesnt mean the single mother with 2 kids can or the guy that just lost his job or the family thats on a strict budget can too. Bitching about price is not going to effect what hasbro puts out in the least, they are always going to put out what they want its always been that way and it always will be. They might throw us a bone every now and then but only if itll make them money and fits with what they are doing at the time. Last time i checked people still want MP Megatron but we'll never see it and thats just one of many things that we the fans have been asking for that we'll never get. But with that aside bitching about pricing might actually effect their pricing structure and that will benefit everyone (unless it goes the opposite way then everyones fraked but at least then everyone will be in the same boat and that will be beneficial). Not buying their products will help even more but this fandom isnt united well enough to get that ball rolling.

Autobot032 wrote:

Megazarak wrote:Hopefully it isn't too much more in Canada (I vaguely remember someone saying that he would be $99.99 in Canada a long time ago though). I'd like to get him (and probably Thundercracker too), but he's pretty expensive. Honestly I would have been perfectly happy if they didn't include the trailer, maybe added a little something like Rodimus's Targetmaster, and knocked the price down a bit. I've been lucky so far and got both Grimlock and Rodimus at 40% off, so hopefully I'll be lucky again. That'd take some of the sting off that fat price tag.

I have to be brutally honest here...

This is an affordable and attractive price. The TakaraTomy version easily goes for $250.00, before shipping. We're getting this for $100.00 plus tax. That's less than half of what TakaraTomy wants for it.

Plus, a large number of fans and collectors have wanted Hasbro to give us a trailer. It's something we've wanted, for years. The majority want and desire it and it's a ridiculously good price.

I don't understand why now, when we finally have been given what we've asked for, no one seems to want to pay for it. Everyone wants it cheaper, or wants it at a discount.

Hasbro sees posts like this and rethink their future steps. If this Optimus doesn't sell well, we can pretty much say goodbye to what we want in the future. If they give us what we want now and it doesn't sell and people complain, they'll just ignore us and go for the cheapest option, always, in the future.

"The needs of the many outweigh the needs of the few, or the one." The many still want a trailer. The many still want a nicely priced figure. This time, we're getting what we want and we should be thankful.

I'm sorry if that sounds harsh, I don't mean it to, but posts complaining the price help no one. No one.

I'm sorry but wether or not this thing sells well Hasbro will do what they please....like charge 4 dollars more for a "delux size toy" but it be damn near the size of a scout. I understand price increases...I really do, but don't skimp on the quality of a figure and jack the price. Wether or not 1 or 1,000,000 people buy this prime Hasbro will do what they will, be it a smart desicion like making a new voyager grimlock...or something completley and utterly stupid...like scaling back the size of all the figures and charging more on top of that. Anyway, figure looks great and I hope everybody enjoys him who is getting him.

I stand on the corner of intersections with a sign WILL WORK FOR MASTERPIECES. Collecting is a priveledge earned not given. For those of you complaining about Masterpieces or 3rd Parties don't buy em........ believe me I have two teenagers /life can be expensive. Listen I have a normal job....do I make OK money yes.....BUT I also work on the side for my hobbies, get off your ARCES and make something happen if you want it, it's called being proactive. When I say I work on the side..I'm talking landscaping or painting not some glorious action........... I'm 37 years old with a Beautiful collection of MP's / 3rd pary action.....and worked hard for them....... by the way although finicky CYCLOPS from MasterMind Creations is an engineering FEAT and is amazing. The 3rd party prices are for a reason their not living in the Bahamas living the dream...they are already thinking about their next product to be competitive and need $$$$

MP10 Hasbro for $99.00 is a dream come true for those of us that have been patient. Stop collecting if you can't afford it or do not have the drive to make it happen. NO MORE COMPLAINING. I can't wait for FP's Steel Core...they will be shipping next week.

Yay a OP w/ Trailer for $100! that's what I paid for my 20th Anv. OP w/o trailer. Guess I better put a few bucks under the mattress.

Now THAT is a good deal. Really excited as it should easily be sub £100 in the UK. Damn it, I wasn't supposed to want that figure!

I'm glad they confirmed that price. I paid $250+shipping for mine, a price many cannot afford, so I'm glad that tons more collectors will have this sweet new mold within their reach. It really is an amazing feat of engineering and looks awesome on the shelf.