I'm split, but leaning on the positive side. It's not terrible, it's not great, it's just OK. There's a wonderfully HUGE selection of product out there (FoC, Prime, FE, GDO, Kre-O, Bot Shots, etc.), though quality, price, and distribution all around seems a bit dubious. Most of my purchases recently have been on-line as the few stores I have access to (Target and some local stores) just don't bother keeping up.
FoC Soundwave is positively giant. It'd be amazing if that's the norm again (and not just a one-off due to gimmick), though I won't keep my hopes up.