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Here's an excerpt from the Walmart 2009 Toys Spring Modular Guide:

*Action Figures is a "win" category for the toy department. Sales for
Spring and Summer 2009 will be driven pirmarily off the new Hollywood
movies coming to the big screen. Listed below are theatrical release
dates which will affect the action figure category and the toy
department:

○ May 1 - Wolverine (new Marvel movie)
○ May 8 - Star Trek
○ May 22nd - Terminator 4
○ June 26th - Transformers 2
○ August 7th - GI Joe

*We will do two mod updates during the season to introduce a couple of
the above properties. On March 9, we will do an update to incorporate
of the [sic] new Wolverine toys from Hasbro. Then on May 29th, we
will do a second update to bring in all of the new Transformers 2 toys
to support the movie release.

*Transformers will be far and away the largest action figure license
for the year. On May 29th, when we do the mod update, we will
dedicate major space on our action figure modular to support this
movie event.

Zob