A lot of the reaction here hasn't taken into account what the show is and what it has done before.
The exclusive last year was a Pretender shell tribute to the Kraken Action Force figure and this is along the same lines and the shell has a minicon mount.
The details here are incomplete, so I can understand some of the confusion, but these are fan made to help support the show, so as a result there are some limitations to what can be made, but carrying on the theme of the Pretender shell. It does not exactly mimic the design SNAKE armour of the Dreamwave comics, but then that did not mimic the GI-Joe SNAKE Armour toy either, just as many 3rd party products do not replicate the inspiration they mimic.
It's not the only thing that has been created for the show either, so again, full verdict, relegation and the death seal is a little premature, but that's what forums are for
Personally I think it is cool, but I am more gutted that Motorthing won't double the attendance of the show, positive figureheads are always in demand.