In a preview of next week's Toy Fair 2011 in New York, the Today Show featured a segment highlighting some of this year's hottest toys being introduced at the show. Included in the group were Hasbro's Cine-Masks, masks with built in RealD 3D lenses that allow kids and the "young at heart" to dress up as Bumblebee or Optimus Prime for the new movie's 3D release. The lenses can also be moved out of the way too so after the movie, the masks can be worn for everyday play. And, as an added bonus, the masks come with a set of traditional red and blue 3D glasses and a 3D poster for even more 3D fun. The Cine-Masks will retail for $9.99 a piece.
Expect to see these on store shelves in early summer, just in time for the movie release... and on heads of a lot of diehard Transformers fans July 1st.
The segment can be viewed on the NBC site HERE