Seibertron.com Energon Pub Forums

Now up until recently Hasbro has always favoured the US as a customer and handled all other markets pretty poorly. The US was their main market, their home market. However, recently Hasbro seems to have changed that thinking a bit.

To me it kinda looks like Hasbro is re-shifting their focus on a new favourite customer and main market. Asia.

In previous years Hasbro's Asian market sometimes got something out of the ordinary but never anything too major.

In recent years however the Asian market has received special treatment with getting an increasing number of exclusive stuff, now they're even getting a whole line filled with nostalgia and things that would usually seem more an American thing, you know the Movie trilogy line with it's G1 remolds and repaints of various characters.

While the US distribution has been increasingly loosing it's quality.

Thoughts? do you think we're at a turning point with Hasbro's market focus?

If you ask me, Hasbro just wants to tap into the rising economies there. It's no less favoritism than looking for other (greener) pastures for their cows. No big deal really, all I do is import nowadays.

Careful, this sounds like anti-hasbro propaganda! J/K but interesting point you've made, I'm curious to see how this pans out later on down the road.

I think you have a point. A smart company would expand instead of changing focus.

Too true. And while the US market drops, Hasbro is more and more neglecting Europe - hell, I've only spotted wave 1 of the RiD Cyberverse commanders yesterday (it's april, and that's the first RiD wave here!) for an insane 23$ per figure!

I'd say yes. The Asian exclusive classics-ish line due end of this year is a big indicator. Please hasbro, lower the prices here. A deluxe here costs $22 US.

Chaoslock wrote:Too true. And while the US market drops, Hasbro is more and more neglecting Europe - hell, I've only spotted wave 1 of the RiD Cyberverse commanders yesterday (it's april, and that's the first RiD wave here!) for an insane 23$ per figure!

PRID has already hit your shores? Over here stores are currently discounting the first few waves of DOTM...

And yes I did notice how the Chinese seem to be addicted to Transformers, I mean just a year ago I posted a news article about a crazy awesome life sized TF statue or homage and or a TF convention/ gathering in China every day. The Chinese really love their giant alien robots.

Maybe soon we'll all have to import our Transformers and comics from China once Hasbro kills the brand completely in the rest of the world.