This unique toy has just been released in Japan. This cross-promotional figure (Transformers Prime vs Gully Gari) is made by Takara and could well have been released in the "Food Label" line if such thing had existed. Basically, it's some kind of soda-based popsicle that turns into a Prime-ish version of the company's mascot.
Here's a look at the box.
Inside, the toy comes in a resealable wrapper.
Your typical Takara instructions.
The toy comes in popsicle mode. The blue plastic is a bit translucent.
Transformation is pretty intricate for the size, with lots of panels to fold and things to flip. The popsicle stick turns into a sword and the other part in a shield.
The figure also comes with a mini-popsicle. The weapons can be stored on the back in the meantime.
As you can expect with this kind of item, the articulation is pretty limited. Other than the the cape halves that can be posed a bit, the arms are balljointed at the shoulders and you get wrist rotation.
Not for the casual collector, but if you're a big time Optimus collector like I am or if you liked the previously released Disney Label or Sport Label offering, this may be for you.
The toy is also available with an alternate "cola" deco.
"Hey, Autobots, look what 20 cents got me! POWAAAAAA!"
"Murder gun or popsicle of doom?"
"Shit, THAT is all I get?"