Mindmaster wrote:Dear Hasbro,
Make them available to all retailers and stop making Toys "R" Us the dominant seller of Masterpieces in North America.
-Mindmaster and pretty much most of the fanbase
I think Hasbro gets a lot of flack from the fandom for the TRU exclusives, but I don't think they're to blame (necessarily).
We all know Masterpieces have historically performed poorly at other retailers, and TRU seems to be the only retailer willing to pick up that slack. From a business perspective, I'm sure Hasbro would love to have a wider presence at the big box department stores, but those stores are probably unwilling to play ball.
Even with Masterpiece Optimus, I'm fairly certain that Hasbro manufactured to the quantities TRU decided to order, so throw stones at TRU for vastly underestimating demand. Same with the price point - Hasbro set the suggested retail of 99.95, and sold product to TRU at prices based on that suggested retail. It's TRU that jacked up the price.
What we're seeing now is a symptom of poor performance in the past. If we were able to have Target or Wal-Mart go to bat for Soundwave, we might be able to end the vicious TRU epidemic, but I wouldn't count on it.
I wish Hasbro's online Toy Store had the gumption to sell this stuff directly. That may be the most realistic (if not likely) solution to this short-supply, TRU & scalpers market.