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Summer movie season is upon us and Toys"R" Us is getting geared up for big screen action with toys, deals, digital content, events and more based on some of the most highly anticipated kid blockbusters! From How to Train Your Dragon 2 and Disney Planes: Fire & Rescue to Marvel's Guardian of the Galaxy and Teenage Mutant Ninja Turtles, little movie-goers will find everything they need to bring the magic of the movies to life when shopping with Toys"R" Us, the Kids' Movie Headquarters.

Transformers: Age of Extinction Invades Toys"R" Us!

To kick things off, the Kids' Movie HQ is celebrating all-things Transformers: Edge of Extinction, which hits theaters Thursday, June 27. Now through the end of July, fans can experience all the excitement of the movie with a wide assortment of Transformers merchandise, including items they can't find anywhere else. Shoppers can find all their Transformers must-haves in dedicated in-store feature shops, located at the front of Toys"R" Us stores nationwide. Kids can also browse a broad assortment of Transformers toys, video games and movies online at Toysrus.com/KidsMovieHQ.

Fans young and old can experience the best of both Transformers worlds with select toys, including the Grimlock Evolution 2-Pack, which features a Grimlock figure from the upcoming film and a deluxe-scale figure of the character's classic look. Available exclusively at Toys"R" Us, kids can convert both Grimlock figures from robot-mode to dino-mode.

For the full week leading up to the movie's premiere, kids can also get a first look at unique Transformers digital content and movie clips by visiting the Kids' Movie Headquarters website, Toysrus.com/KidsMovieHQ. Fans will be able to view videos featuring the top 10 moments of some of the franchise's most popular characters, including Bumblebee, Optimus Prime and Grimlock.

Transformers Events & Deals Fit for the Whole Family
For even more Transformers fun, children are invited to visit any Toys"R" Us store on Saturday, June 28 from 12 noon - 2pm for special Transformers-themed giveaways and activities. Attendees will have the chance to build their own FREE KRE-O Transformers figure, plus experience new Transformers products, including one-step Changers and Battle Masters (quantities limited; no rain checks).

Additionally, shoppers who spend more than $25 on ANY Transformers toys, video games or movies in-store between Sunday, June 22 and Saturday, June 28, will receive a FREE Transformers: Age of Extinction movie ticket!* Making it even easier for movie fans to shop, the following deal will be available at all Toys"R" Us stores nationwide and online at Toysrus.com beginning Sunday, June 22 through Saturday, June 28:

BUY ONE GET ONE 50% OFF ALL Transformers toys, video games and movies**


*In-store only; quantities limited; no rain checks. Limit one per customer. Not valid on prior purchases. Up to $7.50 towards the purchase of one admission to Transformers: Age of Extinction at participating theaters between 6/27 - 8/31/2014, up until the local time of participating theater's last screening and subject to seating capacity, whichever comes first. If lost, cannot be replaced. No reproductions accepted. Not to be sold or traded. Offer valid 6/22-6/28/2014.

**Discounted item must be of equal/lesser value. Excludes Clearance Blast Ticketed Items.

BOGO 50% on all transformers toys? Whoa. That's sweet.

And a free ticket for buying more than $25 worth of stuff? Hello.

yeah display is nice to see at front store I never get tired looking at when walking through door before clocking in to here grimlock roar walking past it is nice touch

So for the price of a standard movie ticket, I can get a Voyager figure and a ticket? I'm sold.
Also, is the ticket to a 2D or a 3D showing? It doesn't really specify in the offer.

the buy 1 get one half off is appealing but since walmart has deluxes for $10 its useless for those. Voyagers on the other hand its great but only if they have any you want.

If that is how big I see it better put older lines on it for nostalgic purposes

Toys"R"Us is going to be like this until 2020.

Welp, guess I'll be making a visit to my local Toys "R" Us sometime next week.

Looks like even that store is out of MP Grimlock...

I stopped at Toys R Us this morning to take advantage of their BOGO 50% off deal + Movie Ticket.

You need to spend $25 to get a free movie ticket. Buying 2 deluxes netted $22.48 in credit toward the ticket, so I bought another set of deluxes to reach the $25 threshold. Cool, right?

Got the ticket, and it was actually just a $7.50 COUPON toward the price of a movie ticket on Fandango! That's pretty different from free, but it still winds up being cheaper than buying 4 deluxes at Wal-Mart (TRU: 14.99 x 2 + 7.49 x 2 - 7.50 = 37.46 < 9.98 x 4 = 39.92) or Target (14.99 x 4 = 59.96)

After the press release last week about the Toys'R'Us change into the Kids' Movie Headquarters, we have more details about a Build and Demo event taking place at stores across the US to promote Transformers: Age of Extinction merchandise, including giveaway coupons! Check out here for more information.

My 6-year-old will definitely want to go to Toys R Us this weekend.
Does anyone know what the actual coupon is for?

My four year old daughter is just getting into Lego and loves Transformers. I will have to take her to this.

...I wish I had kids...

I wonder how I can sneak in for this

couple questions is this every single TRU or only certain ones? I dont see TRU express doing this since they're not very big. Is this only for kids or can anyone check it out? Interested in those coupons & curious if they are manufacturer coupons or TRU ones.