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Transformers: Age of Extinction Cross Promotions

Discuss anything and everything related to the Transformers Live Action Films franchise, which are directed by Michael Bay. Transformers 3 is scheduled to be released on July 1st, 2011. Check out our Live Action Film section here.

Transformers: Age of Extinction Cross Promotions

Postby El Duque » Tue May 13, 2014 4:41 pm

Motto: "I ain't got time to bleed!"
Weapon: Gattling Gun
OREO Brand to Partner with Paramount Pictures for the Global Release of Michael Bay's "Transformers: Age of Extinction"

First-ever Global Movie Partnership Will Cover Over 35 Countries
New Television Spot from Director Michael Bay to Launch May 15 in over 15 Territories


DEERFIELD, Ill., May 13, 2014 /PRNewswire/ -- OREO, the world's favorite cookie, announced today its partnership with Paramount Pictures for the global release of the upcoming Michael Bay film "Transformers: Age of Extinction," releasing in the U.S. on June 27. Covering over 35 countries, this first-ever global movie partnership includes a global TV spot directed by Bay, Transformers-themed OREO cookies and packaging, point-of-sale activations as well as digital and social media efforts.

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"We're very excited about this partnership as we're bringing two iconic brands together in a big way around the world," said Jennifer Hull, Brand Manager Global Oreo at Mondelez International. "The play value and optimistic view of the world that are inherent to the OREO brand fit perfectly into the environment of Transformers. We cannot wait to showcase all of the marketing support that's sure to surprise and delight consumers everywhere."

From new packaging and movie-themed activities on the OREO Twist, Lick and Dunk app around the world to Autobot and Decepticon embossed cookies in Asia and Latin America and custom flavors in Southeast Asia, OREO is set to excite Transformers and OREO fans – wherever they are.

"The OREO team has created one of the most integrated and innovative Transformers partner campaigns for the movie franchise to date," commented LeeAnne Stables, Executive Vice President of Worldwide Marketing Partnerships at Paramount Pictures. "We were fortunate to have Michael Bay dedicate the time, while still in production on 'Transformers: Age of Extinction,' to personally direct this new OREO television campaign, which Transformers movie fans around the world will no doubt love to see."

The TV campaign, set to launch later this month, will bring the OREO brand into the world of Transformers. Directed by Bay, in collaboration with ad agency The Martin Agency, the spot shows how an OREO cookie provides a moment of support as the giant robot Transformers carry on in the fight for good. Titled "Little Help," the spot will air in over 15 markets.

The global deal between Mondelez International, OREO and Paramount Pictures was negotiated and executed in collaboration with LiquidThread, the brand content division within Mediavest.

Are you ready to see OREO in action? Join the OREO community at http://www.facebook.com/oreo to follow the story.

About OREO
OREO is the world's favorite cookie, enjoyed by families and friends in more than 100 countries around the world. As one of Mondelez International's "billion-dollar" brands, OREO is the best-selling biscuit of the 21st century with more than $2 billion in global annual net revenues. The OREO cookie twist, lick and dunk ritual has become the signature way to enjoy this iconic cookie for many different cultures around the world. OREO has a Facebook community of more than 35 million OREO lovers around the globe, representing 200+ countries and dozens of different languages. OREO celebrated its 100th birthday in 2012.

About Mondelez International
Mondelez International, Inc. (MDLZ) is a global snacking powerhouse, with 2013 revenue of $35 billion. Creating delicious moments of joy in 165 countries, Mondelez International is a world leader in chocolate, biscuits, gum, candy, coffee and powdered beverages, with billion-dollar brands such as Cadbury, Cadbury Dairy Milk and Milka chocolate, Jacobs coffee, Oreo, LU and Nabisco biscuits, Tang powdered beverages and Trident gum. Mondelez International is a proud member of the Standard and Poor's 500, NASDAQ 100 and Dow Jones Sustainability Index. Visit http://www.mondelezinternational.com and http://www.facebook.com/mondelezinternational.

About Paramount Pictures Corporation
Paramount Pictures Corporation (PPC), a global producer and distributor of filmed entertainment, is a unit of Viacom (NASDAQ: VIAB, VIA), a leading content company with prominent and respected film, television and digital entertainment brands. Paramount controls a collection of some of the most powerful brands in filmed entertainment, including Paramount Pictures, Paramount Animation, Paramount Vantage, Paramount Classics, Insurge Pictures, MTV Films, and Nickelodeon Movies. PPC operations also include Paramount Home Media Distribution, Paramount Pictures International, Paramount Licensing Inc., and Paramount Studio Group.
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Re: OREO Brand to Partner with Paramount Pictures for the Global Release of Michael Bay's "Transformers:

Postby El Duque » Mon May 19, 2014 6:52 pm

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The Oreo Cookie YouTube has uploaded their special Transformers: Age of Extinction commercial directed by Michael Bay himself. The commercial features some additional footage from the Optimus Prime/Lockdown showdown shown in the previous teasers and trailers. Check out the embedded video below:

Even the most powerful of us can fall. But, what happens when you have an Oreo on hand? Watch to find out and follow us on our facebook page for more Oreo & Transformers 4 ACTION!

Directed by: Michael Bay


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Re: OREO Brand to Partner with Paramount Pictures for the Global Release of Michael Bay's "Transformers:

Postby OptimalOptimus2 » Mon May 19, 2014 7:04 pm

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First of all, what?!! And second, Lockdown ship is missing at the end.
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Re: OREO Brand to Partner with Paramount Pictures for the Global Release of Michael Bay's "Transformers:

Postby autobot1979 » Mon May 19, 2014 7:10 pm

This cgi is so cool :KREMZEEK:
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Re: OREO Brand to Partner with Paramount Pictures for the Global Release of Michael Bay's "Transformers:

Postby Sabrblade » Mon May 19, 2014 7:30 pm

Motto: "FOR THE EARTH!!!"
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Looks like footage taken from the aftermath of the Prime vs. Galvatron fight that has Lockdown arrive and gun down Optimus with his face.
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Re: OREO Brand to Partner with Paramount Pictures for the Global Release of Michael Bay's "Transformers:

Postby SlyTF1 » Mon May 19, 2014 8:03 pm

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I see Galvatron on the ground. I'm sure this is part of the movie, minus the Oreo kid. I thinking Optimus gets shot from behind like in the previous trailers, turns around, and gets shot in the chest and blown back. Awesome.
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Re: OREO Brand to Partner with Paramount Pictures for the Global Release of Michael Bay's "Transformers:

Postby ausbot » Mon May 19, 2014 9:59 pm

Motto: "Don't want none, don't start none!"
Weapon: Battle Blades
Nike, Pepsi, I-pod, now Oreos, Prime is such a sell-out!
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Re: OREO Brand to Partner with Paramount Pictures for the Global Release of Michael Bay's "Transformers:

Postby Bumblevivisector » Mon May 19, 2014 10:35 pm

So close to the "How Unicron eats a Reese's Peanut Butter Cup" ad that should've been made for that campaign in the '90s, yet so far...

We just don't see this kind of thing enough during summer blockbuster season. Has there still never been a commercial where Spidey runs out of web fluid, only to be saved by replacing it with the formula for Twizzlers?
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Re: OREO Brand to Partner with Paramount Pictures for the Global Release of Michael Bay's "Transformers:

Postby Cyborgraptor » Mon May 19, 2014 11:02 pm

Optimus! What are you doing?! You have no idea where the oreo came from!

I like to believe that kid was working with the Decepticons and gave him a poisoned cookie
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Re: OREO Brand to Partner with Paramount Pictures for the Global Release of Michael Bay's "Transformers:

Postby Rodimus Prime » Mon May 19, 2014 11:35 pm

Motto: "...and hell followed with him."
Weapon: Twin Photon Blasters
:lol: :lol: :lol: :lol: :lol: :lol: :lol: :lol:

That. Was. Great.

And yeah, looks like Lockdown shoots Prime more than once.
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Re: OREO Brand to Partner with Paramount Pictures for the Global Release of Michael Bay's "Transformers:

Postby Ravage XK » Tue May 20, 2014 2:40 am

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Wonder what other brands they could shoe horn into the footage?
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Re: OREO Brand to Partner with Paramount Pictures for the Global Release of Michael Bay's "Transformers:

Postby MGrotusque » Tue May 20, 2014 6:43 am

Ugh.....i just don't understand. It's such a massive stretch of the imagination. The oreo product is so forced in this ad. It's silly and unnecessary.

Why would you put an oreo cookie on top of a giant robot? Cause that's all that happened. Pointless and contrived.
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Re: OREO Brand to Partner with Paramount Pictures for the Global Release of Michael Bay's "Transformers:

Postby Sabrblade » Tue May 20, 2014 8:05 am

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Weapon: Saber Blade
Guys, this is type of advertising hardly anything new.





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Re: OREO Brand to Partner with Paramount Pictures for the Global Release of Michael Bay's "Transformers:

Postby ILL-Star » Tue May 20, 2014 8:11 am

Motto: "What is life without misfortune?"
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I too run on the fuel of an Oreo.
Actually, no I don't.
I run on the fuel of an entire bag of Oreos.
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Re: OREO Brand to Partner with Paramount Pictures for the Global Release of Michael Bay's "Transformers:

Postby Seibertron » Tue May 20, 2014 12:17 pm

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Dammit ... who the heck is eating Oreo's without a glass of milk to dunk them in? Optimus should be ashamed! No milk? No Oreo's! :michaelbay:
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Re: OREO Brand to Partner with Paramount Pictures for the Global Release of Michael Bay's "Transformers:

Postby Shockwave7 » Tue May 20, 2014 6:36 pm

Soon afterwards, carved on Optimus' tombstone: "Here Lies Optimus Prime: Who Rushed Into Battle Armed Only With An Oreo Cookie That He Couldn't Even Eat. What A Maroon."
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Re: Transformers: Age of Extinction Cross Promotions

Postby El Duque » Wed May 21, 2014 6:13 pm

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We also have a couple of new Transformers: Age of Extinction cross promotional commercial from Duracell and GAC Motors.

Here's Duracell's commercial, additional promotional images can be found on their Facebook page:


And here's the one from GAC Motors. You'll remember they are to have a vehicle featured in the upcoming film, the Trumpchi E-Jet. They have also updated their website with new imagery of their vehicles as robots. Whether these vehicles will actually transform in the movie remains to be seen.


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Re: Transformers: Age of Extinction Cross Promotions

Postby Sabrblade » Wed May 21, 2014 6:17 pm

Motto: "FOR THE EARTH!!!"
Weapon: Saber Blade
Duracell Singapore, that is.
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Re: Transformers: Age of Extinction Cross Promotions

Postby mirageandjazz1197 » Wed May 21, 2014 6:21 pm

Those were hilariously bad.
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Re: Transformers: Age of Extinction Cross Promotions

Postby Spleenzorio » Wed May 21, 2014 11:10 pm

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Weapon: Null-Ray Rifle
Is it actually 4 years after Chicago? So that would mean the movie takes place next year?
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Re: Transformers: Age of Extinction Cross Promotions

Postby Autobot032 » Thu May 22, 2014 12:24 am

Weapon: Switch Blade Tail
Spleenzorio wrote:Is it actually 4 years after Chicago? So that would mean the movie takes place next year?


If I'm remembering correctly, it does take place 4 years after Chicago. So, yeah. Next year it is.
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Re: Transformers: Age of Extinction Cross Promotions

Postby El Duque » Tue May 27, 2014 8:21 pm

Motto: "I ain't got time to bleed!"
Weapon: Gattling Gun
In Celebration of the EPIX Launch on Time Warner Cable, Customers Can Win a Trip to New York for the Red Carpet Premiere of Transformers: Age of Extinction

Customers Can Enter to Win on the TWC Facebook Page – Contest Ends June 6


Time Warner Cable and EPIX, Hollywood’s new home for BIG movies, are giving customers another opportunity to enjoy movies better and bigger by sending one lucky winner and guest to the NY premiere of one of this summer’s most anticipated blockbuster films, Transformers: Age of Extinction. Today through June 6, customers can enter THE EPIX TRANSFORMERS: AGE OF EXTINCTION SWEEPSTAKES for a chance to win a trip for two to New York City to attend the red carpet movie premiere via the TWC Facebook page (http://www.facebook.com/twc). Transformers: Age of Extinction starring Mark Wahlberg, will open in theaters nationwide on June 27.

The Grand Prize Package Includes:
  • Round trip flights for two to New York City with hotel accommodations
  • Ground transportation to and from the Transformers: Age of Extinction Premiere
  • Two tickets to the June 25th Red Carpet Premiere of Transformers: Age of Extinction

Customers will also have an opportunity to score tickets to an advance screening of Transformers: Age of Extinction in select cities across the country via ticket giveaways and additional online and in-store promotions scheduled to launch in June.
Customers can continue to enjoy complimentary access to EPIX and thousands of BIG movies on TV, Online, On Demand, and On the Go now through June 18. For channel listings, go to twc.com/EPIX.
For updates and exclusive offers and extras, customers can like the TWC Facebook page and follow @TWC on Twitter.

Official Rules
No Purchase Necessary to Enter or Win. A Purchase Will Not Improve Your Chances of Winning. Open to legal U.S. residents who are Time Warner Cable residential subscribers in good standing, residing in a serviceable area of Time Warner Cable and those living in the same household in the following states/areas: AL, AZ, CA, CO (only in Gunnison), GA, ID, IL, IN, KS, KY, ME, MA, MI, MO, NE, NH, NJ, NM, NY, NC, OH, PA, SC, TN, TX, VA, WA, WV, or WI, WHO, AS OF MAY 11, 2014, ARE 18 YEARS OF AGE OR OLDER OR THE AGE OF LEGAL MAJORITY IN THEIR JURISDICTION OF RESIDENCE. VOID WHERE PROHIBITED OR RESTRICTED BY LAW.

About Time Warner Cable
Time Warner Cable Inc. (TWC) is among the largest providers of video, high-speed data and voice services in the United States, connecting 15 million customers to entertainment, information and each other. Time Warner Cable Business Class offers data, video and voice services to businesses of all sizes, cell tower backhaul services to wireless carriers and enterprise-class, cloud-enabled hosting, managed applications and services. Time Warner Cable Media, the advertising arm of Time Warner Cable, offers national, regional and local companies innovative advertising solutions. More information about the services of Time Warner Cable is available at http://www.twc.com, http://www.twcbc.com and http://www.twcmedia.com.

ABOUT TRANSFORMERS: AGE OF EXTINCTION
“TRANSFORMERS: AGE OF EXTINCTION” is the fourth film in director Michael Bay’s global blockbuster franchise. Mark Wahlberg, Stanley Tucci, Li Bingbing , Kelsey Grammer, Sophia Myles, T. J. Miller, Nicola Peltz, Jack Reynor and Titus Welliver star. The film begins after an epic battle that left a great city torn, but with the world saved. As humanity picks up the pieces, a shadowy group reveals itself in an attempt to control the direction of history… while an ancient, powerful new menace sets Earth in its crosshairs. With help from a new cast of humans, Optimus Prime (voiced by Peter Cullen) and the Autobots rise to meet their most fearsome challenge yet. In an incredible adventure, they are swept up in a war of good and evil, ultimately leading to a climactic battle across the world.
Produced By Don Murphy & Tom DeSanto, Lorenzo Di Bonaventura and Ian Bryce.
Based on Hasbro’s Transformers™ Action Figures. Written By Ehren Kruger. Directed By Michael Bay.
“TRANSFORMERS: AGE OF EXTINCTION” opens in theaters on June 27, 2014.

ABOUT EPIX
EPIX is the newest premium entertainment network delivering the latest movie releases, classic library titles, plus original films, comedy, music and sports events on TV, on demand, online and on devices. Launched October 2009 as the first multiplatform premium network with online accessibility for subscribers through EPIX.com, EPIX pioneered the development and proliferation of TV Everywhere for American consumers. EPIX was the first premium network to launch on Xbox consoles, first on PlayStation®3 (PS3™) and PlayStation®4 (PS4™) systems, first on Android tablets and phones, first on Roku® players and Windows 8.1 and is available to authenticated subscribers on hundreds of devices including Apple® iPads®, iPhones®, Samsung® Smart TVs and Blu-ray™ players and more. Today EPIX remains the only premium service providing its entire monthly line-up from new Hollywood hits to original programs on all platforms and provides more movies than any other premium network.

EPIX is a joint venture between Viacom Inc. (NASDAQ:VIA and VIA.B), its Paramount Pictures unit, Metro-Goldwyn-Mayer Studios Inc. (MGM) and Lionsgate (LGF), available to over 43 million homes nationwide through distribution partners including Charter Communications, Cox Communications, DISH Network, Mediacom Communications, NCTC, Suddenlink Communications, Time Warner Cable and Verizon FiOS.

For more information about EPIX, go to http://www.EPIX.com. Follow EPIX on Twitter @EpixHD (https://www.twitter.com/EpixHD) and on Facebook (https://www.facebook.com/EPIX), YouTube (https://youtube.com/EPIX), Instagram (http://instagram.com/EPIX), Google+ (google.com/+EPIX ) and Pinterest (http://pinterest.com/EPIX).
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Re: Transformers: Age of Extinction Cross Promotions

Postby El Duque » Mon Jun 02, 2014 9:49 pm

Motto: "I ain't got time to bleed!"
Weapon: Gattling Gun
Our friends in the Philippines can treat themselves to some delicious Dunkin Donuts and score themselves a Transformers: Age of Extinction figurine! During the month of June they will be offering Optimus Prime, Drift, and Bumblebee figurines with the purchase of a dozen donuts plus a small additional charge. No word on if this promotion will be available domestically. Check out the image below:

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Re: Transformers: Age of Extinction Cross Promotions

Postby BERSEKAEL » Mon Jun 02, 2014 11:14 pm

This happymeal toys are actually awesome, better than the actual main toy line, even better than every toy hasbro has shown for AoE :-?
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Re: Transformers: Age of Extinction Cross Promotions

Postby DinobotScorn » Mon Jun 02, 2014 11:22 pm

Ok, I would go to Dunkin' Donuts for the first time in my life just to get that Drift figure.
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