Movies such as Transformers and The Expendables have had great domestic success, but even better overall foreign market success, helping to propel Dark Of The Moon into billionaire's club territory.
Probably the major catalyst generating the most revenue internationally is action films. "The Expendables" obviously has that as part of its attraction, as does Paramount's "Transformers" franchise. The most recent installment, Dark of the Moon, had domestic ticket sales of $352 million, and global sales of $771 million, for a total of $1.1 billion.
A number of people wondered why the films have been so low on dialogue and big on action compared to the initial "Transformers" story. The answer is in the numbers, as international revenue soared while domestic revenue has bounced around.
Viacom and Paramount aren't going to change this because action sequences appeal to most nationalities. Too much dialogue risks limiting the appeal of a film because it may be construed as more nationalistic. Paramount will release the next film in the franchise, Transformers: Age of Extinction, on June 27, 2014.
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Unfortunately, news bits like this tend to polarize more than they bring people together. While it could be said it's an opinion and not fact, truth is, there's some weight to the whole "low on dialogue and big on action" portion. For many that's a great thing, for others, that's just not enough to satisfy. Either way, most of the fandom will turn out, possibly several times, to see the film and help the numbers of ticket sales continue growing for the franchise.
Will you be seeing it? Post your comments and let us know!
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