Already a great debate about Hasblow cheapness versus Hasbro Botcon honesty and "for-the-kids" approach!
Anyway, my vote is Hasblow is being cheap and "don't believe everything at Botcon". I understand the movie line was too complex... but that's proof of incompetence, not upcoming redemption.
Think about it: the movie line was clearly for the kids, so why f*ck that up so royal??? Why make the toys so complex when Hasbro KNEW the kids were buying?
I'll tell you why: Hasbro is made up of some incompetent people. The engineers got overzealous and NO ONE on staff stopped the production (at any point, and presumably because the schedule was too tight to simply re-start the toy designs... presumably). Either way, they had kids' attention and blew it.
Hasbro DOES have an opportunity to correct that: but it's NOT with Prime; it's with the next movie.
As previously mentioned by other posters, the box doesn't even call to attention the changes or ease. The box looks identical to other boxes. They screwed up here. So the TV commercials better do the extra work, or some articles better be paid for in parenting magazines, as the point-of-sale marketing is going to fail dramatically.
I'm a little tired of the "we need a movie to move these BBs!" strategy by Hasbro. I'm just asking for some new ideas or some new executives. The young boys division of Hasbro is doing TERRIBLE. Now's the time for "wow", not "oops, I did it again".