Seibertron.com Energon Pub Forums

The guys over that the allspark.com had contacted Hasbro directly to find out something new about the Transformers Prime First Edition line up and when the remaining figures would reach the US. Well, it looks like they got their answer and it's not exactly cool.
While we mirror the answer, you can click here to see the original posting.

Hasbro wrote:Prime First Edition was a limited release. Toys R Us stores in each market chose from a variety of assortments available to tease the launch of the 2012 Transformers Prime Robots in Disguise Line.

The main line of Robots in Disguise is the new Prime line for 2012. There are no plans at this time for additional Prime First Edition figures, but if there is a demand for them, we may look at it again in the future.

Well *that* seemed like a waste of money. Create the molds and do a half-assed release, only to release the main line with poopy, different molds? I... don't get it. Here's hoping they revisit that Powerizer Prime mold.

I'm happy I managed to assure at least the optimus, bulkhead and cliffjumper FE, which I did after seeing the fugly CJ version of the Prime - RID line... don't know about the others, meaning stars, arcee and bbb but don't care that much 'bout them loke in these others, not by now anyways.

Never saw Prime, CJ, or Bulkhead,,,,,,, go figure on that.

headsortails wrote:Never saw Prime, CJ, or Bulkhead,,,,,,, go figure on that.

They were only released in Canada =/

Yay, glad I managed to grab hold of Starscream!

Need to find out what happened to Optimus..

wow. I can't understand this at all. When you release a toy line, I expect to see the market saturated. To walk out and be able to find the toys at Wal Mart, Target, TRU.

These... I never saw them in my STATE. Really puzzled at the half-@$$ed release, and that they'd end the run and move to the other inferior molds almost immediately.

germismith wrote:Well *that* seemed like a waste of money. Create the molds and do a half-assed release, only to release the main line with poopy, different molds? I... don't get it. Here's hoping they revisit that Powerizer Prime mold.

It's the store's fault, not Hasbro. Hasbro has the figures on offer for retailers, but if retailers don't buy their stock... well, you saw what happened.

So what dose this mean for the people who pre ordered the voyagers.

What the hell? So the Voyagers and the Deluxes we never got aren't coming to the US?

Let me rephrase that a little for everyone to understand:

The First Edition toys have stopped shipping from Hasbro

From now on, there will be only leftover stock. However, that doesn't leave behind the possibility of repaints of FE molds.

oh of course not. ass hats. well, guess im going BBTS. thanks for nothing stupid toys r us. im happy i got arcee, bumblebee and starscream from HTS

JelZe GoldRabbit wrote:

germismith wrote:Well *that* seemed like a waste of money. Create the molds and do a half-assed release, only to release the main line with poopy, different molds? I... don't get it. Here's hoping they revisit that Powerizer Prime mold.

It's the store's fault, not Hasbro. Hasbro has the figures on offer for retailers, but if retailers don't buy their stock... well, you saw what happened.

I'm not sure about that, the first wave flew off the shelves at my TRU. They never got anything beyond that and now the shelves are pretty bare.

Hasbro needs to learn about a thing called supply and demand. Instead they create demand for something good and supply crap instead.

I shouldn't be surprised by this at all, but I am. Why would they make it only a limited release and only release 3 figures in the U.S.? I saw Bumblebee and Arcee at my TRU and they were gone the nect day and I haven't seen them since. It's insanely dissappointing. I will continue to watch the cartoon but I have to say I won't be picking up the toys now. Hasbro gets a big Eff-u on this one from me.

OMG, I may have to !@%* RAAAAGE if I can't get that Vehicon.

Hasbro always does crap like this. Last year it was reveal the shield and generations later waves. I don't care about these toys anyway; but it's so typical of hasbro to do something like this. I have bought enough of their toys to know they will all get remolded. Don't belive me look at the classics lines and the marvel universe lines. I mean really did you ever find wreck-gar( I got a couple I'll sell ya in about 6 months LOL)? No? well you'll settle for junkion when you see him huh? This is why Iv'e all but givin up collecting. It has to be really good for me to buy it. Or really rare. I drove everywhere lookin for rts toy and after months decided to get them from bbts. I bet they will have them only at a marked up price. Like $17 for a guy whose 12 at retail. It is cheaper though. when you factor in gas and insanity just get it from there

My reaction:

Seriously Hasbro, prepare to see me leave your customer base. If DOTM and Prime:RID is the final destination of TF toys, I want nothing to do with them.
Crappy, gimmicky, undersized, under-engineered scheisse.

I had a feeling this would be the case as soon as I saw the first 'main line' (Powerizers, RID etc.) figures previewed.

I believe the First Editions were marketed for us collectors (especially in Japan, given the paint apps etc.) and to get the kiddies ready for the upcoming TF:Prime toys.

I'm glad I pre-ordered every First Edition figure (Hasbro AND Takara) on BBTS from the beginning (Takara ones already in hand of course) as I had suspicions we might not see these molds/color schemes again.

Maybe down the road Has/Tak will do a second wave of these (with all the molds available in Japan released in the US) for us collectors, but that will probably only be a trickle through store exclusive editions (TRU, Wal-Mart, Target etc.) which means they may be hard to track down.

Well, I wont be buying the sub standard Prime RID line and I cant find First Edition figures at an acceptable price. So looks like my money will be going on third party figures. Nice going Hasbro.

I can see it, morons around a table rubbing their hands together thinking that they came up with a killer strategy to get us to buy their stuff and all they manage to do is piss us off.

Does that mean First Edition Toys that were released in Canada like the Entertainment pack, Cliffjumper and the voyagers will NOT get a US release? That's a bit off if you ask me.

So... the FE figures were teasers to the main line... and the FE figures thus far have been superior to each new mold released for the main line.. Oh that just makes sense...

Teaser fail.

Ravage XK wrote:Well, I wont be buying the sub standard Prime RID line and I cant find First Edition figures at an acceptable price. So looks like my money will be going on third party figures.

This.
I don't buy online....so it looks like I'll just pick up what at can at botcon. Somebot's gonna be making cash on these figures....

I also don't get the sort of partway run on these figures. So, less of us get them, or we spend more money on them, leaving less money for other stuff. In the end, it doesn't seem like anybody's winning / except the folks selling them for jacked up prices in the future.

This is ridiculous. F*** you Hasbro.

Everything RID is so ugly and inferior to the FE versions.

I'm on the "give all my bot money to third party" train. Guess I'm getting Hercules after all!

That was a dick move hasbro. What about bulkhead?