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The 2014 UK Toy Fair is set to take place January 21-23 at the Olympia in London, with a show floor that is sure to be incredible for any collector. For those eagerly awaiting a peek at the massive influx of Transformers: Age of Extinction merchandise, the 2014 UK Toy Fair may prove to be our first in depth look at what we will see in the months to come leading up to the movie release.



2014 marks the ”Thrilling 30th” anniversary for the Transformers brand, along with the release of Age of Extinction, so it’s a no-brainer that Hasbro has some big things to debut. Jay Duke, VP of global Transformers brand marketing at Hasbro, feels that the Transformers brand offers ever-expanding ways for fans to be entertained. In the January/February issue of ToyNews Online, Duke says:

The Transformers brand brings all new ways to be entertained and engage with the brand. Transformers: Age of Extinction will do this, as Michael Bay outlines with an all new storyline. … With a new movie, kids and fans can anticipate an innovative new product line and a variety of entertainment experiences.

Hasbro is a major sponsor of the UK Toy Fair this year, so we can anticipate an extensive array of new product to be displayed. Some things we can expect to see previewed at the toy fair include bicycles, toys, figures, games, and costumes, as well as 30th Anniversary toys and merchandise celebrating the anniversary of the franchise.

Here are some retailers that we can expect to showcase Transformers merchandise:

• Paladone Products (Stall B30) will debut a total of thirty characters, split right down the middle with fifteen Age of Extinction characters and fifteen 30th Anniversary figures.
• IMC Toys (Stall E129) has obtained a Transformers brand license for this year. Look to them for Transformers 4 Walkie-Talkes, Playsets, and RC Cars.
• MV Sports (Stall B30) will be showing off Transformers bicycles.
• Winning Moves (Stall D17) will offer Transformers 4 board games.

Other merchandise to look forward to in the upcoming months outside of the 2014 UK Toy Fair include Rubie’s brand costumes, based on Transformers: Age of Extinction. They will likely showcase Optimus Prime and Bumblebee costumes at shows in late January and early February. We can expect to see even more products start to emerge in the next few months—items like bedroom and bathroom items, role playing items, more bicycles, and even scooters.

Not only is the 30th Anniversary sure to bring an influx of exciting new products, but the release of Age of Extinction will bring with it loads of new Transformer brand merch. This is only the beginning—keep an eye out as we continue to bring you updates leading up to the release of Age of Extinction and beyond.

This is only the beginning—keep an eye out as we continue to bring you updateskeep the proper Transformers toy reveals for bigger and more American shows leading up to the release of Age of Extinction and beyond.

craggy wrote:

This is only the beginning—keep an eye out as we continue to bring you updateskeep the proper Transformers toy reveals for bigger and more American shows leading up to the release of Age of Extinction and beyond.

It does say there will be 30 figures, though..

With Hasbro as a major sponsor, it has the possibility to be a pretty decent sized reveal.

Guess who's booking a train to London for the 23rd..

Va'al wrote:Guess who's booking a train to London for the 23rd..

It'd be very nice to see some new things.

craggy wrote:It'd be very nice to see some new things.

Surely would! I'm pretty excited about the UK show, honestly. I think there's plenty of potential for some great new stuff to show up there...

So hang on. If there are fifteen AOE Figures, then think......five Autobots, five Dinobots, and that leaves five Decepticons? Hmmm.....im starting to think it will be an even number of three factions fighting each other at first.

So hang on, fifteen AOE Figures.....five Autobots, five Dinobots, and five Decepticons? Seems like there will be an even number of three factions going against each other at first.

might be that the Dinos are a bit wild at first. That'd give some scope for scenes of them just trashing everything and everyone around them, which would certainly fit with what's expected of the film. Then Mark Wahlberg will teach them the true meaning of Christmas and they'll team with the Autobots to blow up more stuff and save the day.

Of course, Paladone Products, who're supposed to be showing us these 30 characters don't appear to have anything to do with action figures on their website. I expect everything listed to be of the usual level of tie-in movie tat as opposed to actual transforming Transformers toys. Not that those products won't necessarily reveal a few things about the upcoming film and/or 30th ann. line. They might do. One plus point in Paladone's favour is the awesome Tetris light set, which a friend of mine has doubled up on and made a nice little display on his shelving unit.

Those giant toy lists we saw in Hasbro's customer service system showed way more than just 30 new main line figures, didn't they?

I did see that, and it's quite peculiar.

Hasbro is also attending, both through sponsorship and in person (well, at least one rep). So we'll see once the Fair takes place!

I can dream

MasterSoundBlaster wrote:

With Brainstorm being canonically British, I'm really hoping they'll show the rumored Voayger figure at this London reveal

I can dream

Brainstorm is British, how does that work?

njb902 wrote:

MasterSoundBlaster wrote:

With Brainstorm being canonically British, I'm really hoping they'll show the rumored Voayger figure at this London reveal

I can dream

Brainstorm is British, how does that work?

He's also a Christian.

Sabrblade wrote:

njb902 wrote:

MasterSoundBlaster wrote:

With Brainstorm being canonically British, I'm really hoping they'll show the rumored Voayger figure at this London reveal

I can dream

Brainstorm is British, how does that work?

He's also a Christian.

I guess I could understand that(really?)..... I still don't get the British part. Guess I'll go read up on that.

Not sure on the British part myself (if it's from IDW, I'm not there yet), but TFWiki explains the Christian thing:

Brainstorm is a Christian! In the Headmasters cartoon episode "The Four-Million-Year-Old Veil of Mystery", when the Headmasters encounter a massacre on the planet Praum, he crosses himself. (This is slightly less bizarre than it seems; the space frontier colony Iron Town includes a robot-scaled Church with a cross on it.)

EDIT: The episode page has a screen cap of this!

Sabrblade wrote:Not sure on the British part myself (if it's from IDW, I'm not there yet), but TFWiki explains the Christian thing:

Brainstorm is a Christian! In the Headmasters cartoon episode "The Four-Million-Year-Old Veil of Mystery", when the Headmasters encounter a massacre on the planet Praum, he crosses himself. (This is slightly less bizarre than it seems; the space frontier colony Iron Town includes a robot-scaled Church with a cross on it.)

EDIT: The episode page has a screen cap of this!

My head hurts now.

primematrix1986 wrote:So hang on, fifteen AOE Figures.....five Autobots, five Dinobots, and five Decepticons? Seems like there will be an even number of three factions going against each other at first.

Who says that there are just 15 movie characters? Sure it kinda makes sense due to the limitations of film, but then again there might be more, since it only says it will reveal 15 AoE characters, along with 14 30th, and we know there are way more than that in the 30th.

This is going to be interesting, can't wait to see more.

I'm glad there will be an even split of figures on show. I was unimpressed with DotM toys, but am keeping an open mind for this one. It is good to know that there will be toys for the collection I have.