Bloomberg Article on Hasbro Aquiring Disney Princess Deal featuring Optimus Prime and Total TF Sales
Posted: Fri Dec 18, 2015 9:29 am
The latest issue of Bloomberg Business Weekly features a cover story about Hasbro getting the Disney Princess deal, which spells big money for Hasbro and a big loss for Mattel.
The cover image is an awesome picture introducing the princesses to Hasbro figures with Robots in Disguise Optimus Prime being smothered by Elsa from Frozen. We also get a quick rundown chart of how much money Transfromers made at retail in 2014, compared to other toy brands at both Hasbro and Mattel. While the Transformers brand beat Star Wars (390 M$ over 377 M$, something that is sure not to happen this year) we can see that the brand iself is still trailing behind My Little Pony, Nerf, Play-Doh and Monopoly. There is a Playskool brand as well and it is unclear where Rescue Bots would be counted in this chart.
The cover image is an awesome picture introducing the princesses to Hasbro figures with Robots in Disguise Optimus Prime being smothered by Elsa from Frozen. We also get a quick rundown chart of how much money Transfromers made at retail in 2014, compared to other toy brands at both Hasbro and Mattel. While the Transformers brand beat Star Wars (390 M$ over 377 M$, something that is sure not to happen this year) we can see that the brand iself is still trailing behind My Little Pony, Nerf, Play-Doh and Monopoly. There is a Playskool brand as well and it is unclear where Rescue Bots would be counted in this chart.