loads of good stuff there. Prime with the Matrix/sword looks pretty cool. Going to have to look at some reviews of the basic figure though to see if it's worth the extra cost when all I really want is the accessories.
Unicron looks pretty cool. Or hot rather. I know he's rocks, but he looks like fire which is reasonably awesome. Not sure on the various alt modes.
Prime/AM Ironhide isn't doing much for me. It's not bad, but I don't need it. MP Sideswipe and Alert are cool looking, but don't really appeal to me. Soundwave looks okay, but yeah, he looked better in the grey prototype preview we seen, somehow. Maybe with better pics of the final painted one. Regardless, as cool as he is, it's the cassettes I'm really wanting.
The PCCs just looks cleaned up and given some really good photography. Not sure there's enough there with those sets to warrant a 2nd pop at them. The Movie-verse Prime thing at the bottom does nothing for me.
HOWEVER! I'm very happy to see that AM 10-12 are Soundwave's (which we already knew), Bulkhead's (in blue, but still, saves me buying AM Bulk) and Arcee's who is pretty decent looking as well. Am on the fence about the shield thing, but probably go for these. Bulk's one at least.
assembling a Neo-G1/TF:TM cast. Please PM if you have (or know of) the following at a reasonable price: Classics or Henkei Prowl, Astrotrain, Ramjet, Skywarp, Sunstreaker, Sideswipe, Blurr, Perceptor, GDO Wheelie and Springer, or 3rd Party Motobot Arcee, FP Springer, iGear Ratchet and Ironhide, City Commander (and/or Ultra Magnus), Starscream (deluxe) Coronation add-on, or Spike and Daniel in their Exo-Suits.