Seibertron.com Energon Pub Forums

[El Duque]

During last month's Hasbro Media Day site owner Ryan Yzquierdo had the pleasure of speaking to The New York Times' Gregory Schmidt for an article that was published yesterday titled, "Classic Toys Redesigned to Traverse Generations". The article focuses on Hasbro's continued ability to grow the Transformers brand and expand it into new markets, creating a truly generational franchise. In the excerpt below Ryan explains the appeal of Transformers: Rescue Bots to parents with young children. The full article can be found by clicking here.

That was enough to convince Ryan Yzquierdo, who has been a Transformers fan since he was 7, that Rescue Bots were a good way to introduce Transformers to his 3-year-old daughter.

“Each toy focused on a different motor skill, which was a big selling point for me and my wife,” said Mr. Yzquierdo, who started a Web site, Seibertron.com, devoted to Transformers in 2000.

Ryan diligently taking photos for Seibertron's Toy Fair 2013 Coverage

[Va'al]

Decent read, but I'm annoyed at the fact that Transformers seem to be only identified as "boys' toys".

Even after Ryan made a point of saying he was introducing his daughter to the franchise!

[STngAR]

Was an interesting read. My girls are a little to old to try the Transformer thing on, but I thought it was pretty obvious what Hasbro is trying to do. I dont know about movie 4 toys, unless they change something about the movie toys they aint getting any of my money for them.

I would love to have that Predaking statue thats behind Ryan.

Bronies???......really????

[RhA]

I never get why our children need to be 'introduced to the francise'. It's like saying; 'Hey, dad can't control himself over by the toyisle, it's time you did the same so he looks like less of a nutjob.'

[Manterax Prime]

In regards to the MLP and Bronies part.
“They don’t mind having this fan base, but they can’t forget their core market,”

That core market being little girls. Bronies are even causing problems for Hasbro.



In regards to the main focus, the TFs, I'm really interested in what they'll do when movie 4 hits.

[PrymeStriker]

"Hey, Ryan. You're in the newspaper!"

I'll have to concur, the Predaking statue is awesome.

In regards to the MLP and Bronies part.
“They don’t mind having this fan base, but they can’t forget their core market,”

That core market being little girls. Bronies are even causing problems for Hasbro.

In regards to digital images and plush toys they say this. You know, Transformers fans do the same damn thing. We make "unauthorized" custom Transformers and art too.




Their core market being little boys. Transfans are even causing problems for Hasbro.

[Manterax Prime]

"Hey, Ryan. You're in the newspaper!"

I'll have to concur, the Predaking statue is awesome.

In regards to the MLP and Bronies part.
“They don’t mind having this fan base, but they can’t forget their core market,”

That core market being little girls. Bronies are even causing problems for Hasbro.

In regards to digital images and plush toys they say this. You know, Transformers fans do the same damn thing. We make "unauthorized" custom Transformers and art too.




Their core market being little boys. Transfans are even causing problems for Hasbro.

Hmmmmm.....the article mentions that Transformers are aimed at ADULT fans as well. So Transfans aren't causing problems, they're making the franchise even more AWESOME! Also, it's hard to take legal action against 3rd parties if they're not in the US. Most of the plush toys and MLP games that fans make are made in the US, making it easier for Hasbro to stop them. As for fan art, nothing much can be done about that.

And as for Custom figures....well....they're custom, mostly made of bits and pieces of other bots.

[PrymeStriker]

Hmmmmm.....the article mentions that Transformers are aimed at ADULT fans as well.

So is MLP. They made the Favorite Collection toys for adult fans. They named an erroneous background pony "Derpy," which is a name the adult fans gave her. They also have T-Shirts and Vinyl Collectibles made for the adult fans. 'Tis no different than us getting Masterpieces, Reissues, or the Classics Line.

But both franchises were initially for little kids. Then when adult fans got on board, they started giving us some attention. But their target audience is still kids.

Also, it's hard to take legal action against 3rd parties if they're not in the US.

I'm talking about individual fans that make custom Transformers, not 3rd party companies.

And as for Custom figures....well....they're custom, mostly made of bits and pieces of other bots.

Not always. I've seen people make custom Transformers out of figures from completely different lines. Then there are those that make transformers from scratch without using bits and pieces of other bots.

[Manterax Prime]

Hmmmmm.....the article mentions that Transformers are aimed at ADULT fans as well.

So is MLP. They made the Favorite Collection toys for adult fans. They named an erroneous background pony "Derpy," which is a name the adult fans gave her. They also have T-Shirts and Vinyl Collectibles made for the adult fans. 'Tis no different than us getting Masterpieces, Reissues, or the Classics Line.

But both franchises were initially for little kids. Then when adult fans got on board, they started giving us some attention. But their target audience is still kids.

Also, it's hard to take legal action against 3rd parties if they're not in the US.

I'm talking about individual fans that make custom Transformers, not 3rd party companies.

And as for Custom figures....well....they're custom, mostly made of bits and pieces of other bots.

Not always. I've seen people make custom Transformers out of figures from completely different lines. Then there are those that make transformers from scratch without using bits and pieces of other bots.

Typical brony.....always wanting to argue anytime somebody insults their precious ponies.
I hate them, you like them, Hasbro doesn't care either way, end of discussion.

[Va'al]

I agree with PrymeStriker here.

The article is obviously biased towards Transformers and its fans, depicting the actions of My Little Pony fans as negative and damaging the franchise and company.
Which is exactly the same thing Hasbro says about third party companies producing Transformers inspired toys.