This pisses me off. Bigger prices, smaller product. But here is what really confuses me, transformers.com shows suggested retail of $11.99 (http://www.hasbro.com/transformers/en_U ... FE6B:en_US
). HasbroToyShop.com has price of $14.99 (http://www.hasbrotoyshop.com/transforme ... 6&ID=30339
So first off, it apparently is the retailers bending us over, not Hasbro. Secondly, why is Hasbro themselves showing 2 prices? It's actually too bad at both Target and Wal-Mart, they will not price match internet prices, you could possibly use the suggested retail price to argue with. Third, what makes these companies think this will work for them with this poor global economy? I'm willing to bet they will find more figures stolen, or bought then returned with incorrect merchandise in the package like I say at a Kmart the other day to the Cyber Verse Optimus Maximus base figure.
I mean, IDK what we can do beyond contacting the manufacturer to put pressure on the retailers to cut their prices. I mean we live in an age where Wal-Mart won't even price match their OWN WEB SITE PRICES. And their Idea of "Clearance" pricing still has 60%profit margin. What happened to the basic economic Idea that you pay for shelf space, and having product not move loses you money. That once the item has been around for a long time, deeply discount it to get it out of the store to get new product in.
It was a while ago, before Prime figures came out that My local Wal-Mart and a section of pegs, 6 wide my 5 tall, pegs holding about 5 figures, all had the DOTM Deluxe Optimus, and the repaint. That is 150 OF THE SAME FIGURES THAT AREN'T selling. This is why we have only seen some figures like Reveal the Shields at the second hand and discount chains like Marshall's and Ollie's. Someone up higher need to take basic economics classes again and learn how to sell product.