How is that? Marketing this early really doesn't cost them anything other than online costs. If anything, its good for them to market this early, since the movie just hit dvd and blu ray, and more people will remember Transformers now than in a year. I don't think many people are going to bother pre-ordering this early, but being before the christmas season, its a chance for high ROI sales.
It's senseless to try to gauge interest and seek payment in FoC this month, especially with additions to the Batman, Call of Duty, Assassin's Creed, Gears of War, Halo, Saints Row, Skyrim, Lord of the Rings, and Mass Effect franchises that either have been released recently, or are going to be released in the near future. Regardless whether you have interest in these franchises, many gamers across the Earth are having a hit to the wallet from the amount of games being released in this year's Q4. I appreciate the game getting previewed and all, but asking for money to be put down now in this month? Just no.
While WoC's release date in the summer last year didn't exactly help it's sales, nor did the sheer lack of any advertising.. it's just moving to Q4 is a bit of a risk. There are more well established game franchises that always release in Q4, and.. I just don't see TF selling well. Of course one might ask, why does it matter if someone else buys it, aslong as you do? Less demand means less tech support. WoC was filled with garbage and glitches, and while I put weeks upon weeks into the game, I was blinded because I was TF fan. The normal gamer isn't going to take crap if Activision produces the same lack of care that WoC gave.