What amuses me is now the "list price" is now $99.99 and they've "discounted" it to $69.99, even though probably the entire collector community knew this would be a $69.99 figure.
I thought that's silly, too. For the most part, the only people who are going to get this figure are collectors. I've always understood that's essentially who Masterpieces are made for. What parent is going to buy a $60-70 toy that is going to get thrashed in ten minutes and is complicated to transform, to boot? That being said, collectors ARE the ones most likely to know everything about this figure and the ones likely to buy it, so we're going to know that it's always intended to be priced at $69.99. Besides, isn't the list price what "suggested retail price" should be? That seems funny since TRU is the only one offering this figure.