Seibertron.com Site News

New York Times Article "Classic Toys Redesigned to Traverse Generations"

Date: Saturday, March 2nd 2013 12:23pm EST
Categories: Event News, Site News, Toy News
Posted by: El Duque | Credit(s): The New York Times

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During last month's Hasbro Media Day site owner Ryan Yzquierdo had the pleasure of speaking to The New York Times' Gregory Schmidt for an article that was published yesterday titled, "Classic Toys Redesigned to Traverse Generations". The article focuses on Hasbro's continued ability to grow the Transformers brand and expand it into new markets, creating a truly generational franchise. In the excerpt below Ryan explains the appeal of Transformers: Rescue Bots to parents with young children. The full article can be found by clicking here.

That was enough to convince Ryan Yzquierdo, who has been a Transformers fan since he was 7, that Rescue Bots were a good way to introduce Transformers to his 3-year-old daughter.

“Each toy focused on a different motor skill, which was a big selling point for me and my wife,” said Mr. Yzquierdo, who started a Web site, Seibertron.com, devoted to Transformers in 2000.

Ryan diligently taking photos for Seibertron's Toy Fair 2013 Coverage

Twincast / Podcast Episode #62 "Toy Fair 2013 Special"

Date: Thursday, February 14th 2013 2:26am EST
Categories: Media, Podcast, Site News
Posted by: Razorclaw0000

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Seibertron.com is proud to present a special episode of the Twincast, giving you a breakdown of all the news overflowing from the Javits Center and New York Toy Fair 2013! Join auxiliary host Razorclaw, along with Jon 3.0, and joevill as we hear details straight from the floor courtesy of Seibertron and El Duque!

As always, the episode is available directly and in our RSS Feed and should appear on iTunes in 24 to 48 hours.

Topics include:

Titan Class Metroplex!


Generations 30th Anniversary Deluxes and Voyagers


Masterpiece Soundwave and Acid Storm

Beast Hunters


Platinum Ultra Magnus


Rescue Bots


Kre-O


Construct Bots


Bot Shots


All of our Toy Fair 2013 is available here.

Seibertron.com is your Ultimate Transformers Resource!