Jagex has created all the original Transformers featured in the game — such as Duststorm, Firebreaker, and Showdown — from scratch, working closely with brand owner Hasbro.
“The IP [intellectual property] has been going for the last 30 years,” said art director Gerard Miley, pointing out that Jagex was free to draw on the entire range of Transformer generations for inspiration. “Universe is a key word,” he added, while also noting the key influence of the Transformers Prime animated television series. “The DNA of Prime is in our game,” he said.
Hasbro has no Transformers manual to use when creating a new bot, “so it’s really just studying the visual language of it,” said Miley. “Using clever shapes and a little bit of trickery to get the transformations working.”
Working so closely with Hasbro has yielded some great cross-promotion opportunities for Transformers Universe.
“It’s been a tremendous relationship,” said Gerhard. “They’ve been really blown away by how we’ve paid homage to the brand.”
With that in mind, Gerhard told me that Hasbro “has taken a number of bots we’ve created and turned them into a toy line.”
The toys won’t interact with the game, as we’ve seen with titles like Skylanders and Disney Infinity, but their presence on toy store shelves will be a great boost to the Transformers Universe brand as well as vindicating the quality of Jagex’s original Transformer designs.
While Hasbro itself is “superkeen” to promote the game on this toy line, Gerhard is wary that most of the people who buy the toys are quite young. He wants the game itself to be well received within the industry and with older gamers before leveraging the “extra footfall” that the toy line would create. “I think it’s a fantastic enhancer,” he said.
Catapult moves in the shadows with the strut of a notorious gunslinger and reads cross-winds like a circling hawk.
Place Catapult at long range with her Phase Chamber primed, sniper rifle cocked and license-to-terminate activated; she'll drop her mark grill-down in the dirt for keeps. A mysterious loner, the only trace this Autobot exists is a tag scratched into every 'Con she dispatches to the scrapyard.
Retirement was never one of Shellshock's plans: he's been holed up in his armory feverishly waiting for the call.
Faceplate-deep in munitions and customizing his beloved miniguns, he ensured burst rates, muzzle velocities, calibers and cartridges all got a little love. A career killer, you won't have to ask him twice to rejoin the fight. Put this slayer in mid-range with a directive for destruction and Shellshock will have a blast every time.
After sabotaging the Autobots' recharging station with a personality destabilizing device, Megatron can now control their will! It's up to Bumblebee, Sparkplug and Jazz to find a cure and stop Optimus Prime. Join them in: Attack of the Autobots!
Transformers: Rise of the Dark Spark will merge the Cybertron game universe with the Michael Bay films. And there will be more than one version of Optimus Prime playable, including a long-time fan favorite.
Optimus Prime is back! But is he really the same fearless leader the Autobots remember? Find out in the new episode, "Dark Awakening"!
TRANSFORMERS ® Battle Masters TM
Rule the ring with your favorite TRANSFORMERS characters!
The TRANSFORMERS Battle Masters game allows players the chance to battle in the ring with their favorite TRANSFORMERS characters. Choose your TRANSFORMERS bot, select your match and then get in the ring! Start playing with two characters - Bumblebee “The King of Sting” and Starscream “The Emperor of Energon” then defeat your opponent, level up and battle to win championship belts and unlock up to 6 additional characters!
Download the TRANSFORMERS Battle Masters action battling game now!
• Choose your side: Autobot or Decepticon! Up to 8 Transformers bots to choose from like Optimus Prime “The Diesel Destroyer” and Megatron ”The Calamity of Humanity”.
• Head to head TRANSFORMERS bot battling action!
• Swipe the screen to knock your opponent out with massive punches!
• Land several successful punches to energize your TRANSFORMERS bot and throw a SUPER PUNCH!
IGT's DoubleDown Casino Brings TRANSFORMERS Battle for Cybertron to Mobile and Desktop
Featuring more ways to win from a single spin with FreeFall Symbols
LAS VEGAS and SEATTLE, Feb. 24, 2014 /PRNewswire/ -- International Game Technology, a global leader in gaming systems technology, and DoubleDown Casino, the world's largest social casino, bring "more than meets the eye" to social games this month with the launch of the TRANSFORMERS Battle for Cybertron game on desktop and mobile. Players can experience the legendary battle between the AUTOBOTS and DECEPTICONS with Planet Cybertron's heroes and villains including OPTIMUS PRIME, MEGATRON, GRIMLOCK, SHOCKWAVE, RATCHET and BUMBLEBEE in the latest Hasbro release on DoubleDown Casino. The 40-line, five reel, high-energy slot is packed with innovative mystery and bonus features.
"We're committed to bringing exciting engagement to players, and are thrilled to offer this popular licensed game to DoubleDown Casino's mobile platform for the first time in the U.S.," said John Clelland, vice president of global Interactive marketing at IGT. "With the release of this unique social slot game, our players can enjoy instantly recognizable, exciting animations, and relive the fun of TRANSFORMERS from anywhere, at any time."
The game features IGT's classic FreeFallSymbols which allows multiple wins from a single spin as winning symbols disappear and are changed into new ones, cascading from above. After any spin, TRANSFORMERS robots may appear and explode away further symbols, unleashing even more wild and bonus-triggering symbols. In the Free Spins Bonus, players can select a TRANSFORMERS character to match their style of play: MEGATRON and OPTIMUS PRIME offer bigger multipliers, while SHOCKWAVE and BUMBLEBEE offer more free spins.
Where two worlds collide!
Explore two unique worlds as your favorite TRANSFORMERS characters from both the movie, TRANSFORMERS: Age of Extinction, and Cybertron universes in a battle to secure an ancient and powerful relic, the Dark Spark!
-GO BEYOND THE MOVIE: For the first time ever, fight your way through both earth and Cybertron universes in an unforgettable battle to secure the Dark Spark.
-OVER 40 PLAYABLE CHARACTERS: Including: OPTIMUS PRIME, BUMBLEBEE and MEAGTRON!
-CHANGE FORM ANYTIME: Switch between robot and vehicle form on the fly!
-EPIC MULTIPLAYER BATTLES: Expanded four-player co-op online escalation mode with new upgradeable defenses and challenging Power Foes!
-NEW UNLOCK SYSTEM: Leveling system spans campaign and escalation, allowing players to unlock rewards that will aid progression in both modes!
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