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Transformers: Earth Wars Mobile Game - Official Launch Release and Trailer

Transformers News: Transformers: Earth Wars Mobile Game - Official Launch Release and Trailer
Date: Thursday, June 2nd 2016 10:08am CDT
Categories: Game News, Press Releases, Media
Posted by: Dr Va'al | Credit(s): Space Ape, Transformers: Earth Wars

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It's here at long last! As we reported earlier, Transformers: Earth Wars is open to play in most countries now, and we have the official press release and launch trailer for your information and entertainment to be viewed below - check out what Backflip, Hasbro, and Space Ape have been up to for a fair few time now, get pumped with the clip, and download the game here.

And while you're at it, search for "Seibertron" in the game alliances - we have both Decepticon and Autobot sides represented, the only member missing ... is you.



Click here to download Transformers: Earth Wars today!

TRANSFORMERS: EARTH WARS Now Available on iPhone, iPad, iPod touch and Android Devices

Players Must Align with the Autobots or Decepticons to Determine Earth’s Fate
in New Real-Time Combat Strategy Game from Hasbro, Backflip Studios and Space Ape Games


BOULDER, Colo. – June 2, 2016 – Hasbro Inc., Backflip Studios and Space Ape Games today released TRANSFORMERS: EARTH WARS, a new real-time combat strategy mobile game featuring the most iconic characters in the Transformers universe. Published by Backflip Studios (DragonVale, SpellFall, Paper Toss) and developed by Space Ape Games (Rival Kingdoms, Samurai Siege), TRANSFORMERS: EARTH WARS breaks new ground for the genre, pairing authentic Transformers storytelling with fast-paced gameplay, beautiful 3D animation and hundreds of characters with diverse strengths and abilities. The game is available now for free download on the App Store for iPhone, iPad and iPod touch, and on Google Play for Android devices.

“The Transformers franchise is one of the most iconic in the world, so it is exciting to include these characters in such a compelling mobile gaming experience,” said Julian Farrior, CEO of Backflip Studios. “We are thrilled to partner with Hasbro and Space Ape Games to launch TRANSFORMERS: EARTH WARS and think that Transformers fans are going to love teaming up with their favorite Autobots or Decepticons in these highly engaging mobile battles.”

Inspired by Hasbro’s “Transformers Generations Prime Wars Trilogy,” TRANSFORMERS: EARTH WARS players must choose to fight with Optimus Prime and the Autobots or Megatron and the Decepticons in a battle to decide the fate of planet Earth. Once allegiance has been sworn, gamers assemble a powerful team of playable characters, raid enemy bases for Energon stockpiles, and construct the Space Bridge to add reinforcements from Cybertron, all while playing in real-time against other players around the globe.

The game also features notable storytellers and voice actors from the Transformers franchise, including dialogue written by comic legend Simon Furman and voice acting from Peter Cullen, the original voice of Optimus Prime, and Frank Welker, the original voice of Megatron.

"TRANSFORMERS: EARTH WARS offers players an engaging storyline and incredible gameplay experience,” said Mark Blecher, Senior Vice President, Digital Gaming and Corporate Development at Hasbro. “The game harnesses the unique strengths and abilities of hundreds of characters from Transformers lore, which really helps it to stand above existing real-time combat strategy games and delivers on the Transformers promise of More than Meets the Eye.”

“With TRANSFORMERS: EARTH WARS, our team was dedicated to making a high quality, hand crafted experience that fans of both mobile games and Transformers will enjoy,” said John Earner, CEO of Space Ape Games. “We’re really excited about the finished product and can’t wait to help grow and support the community around this game.”

TRANSFORMERS: EARTH WARS is FREE to download andwill feature in-game purchases, and is available worldwide excluding Japan and China on Android and iOS. Please note that a WiFi connection is required to play.

About Backflip Studios
Backflip Studios develops and publishes absurdly fun mobile games for iOS and Android devices. The company's portfolio of top ranked games, which include hit franchises such as DragonVale, Paper Toss, NinJump, Spellfall, PlunderNauts, and Army of Darkness Defense, have been downloaded over 400 million times. The company is based in Boulder, Colorado. Hasbro, Inc. (NASDAQ: HAS) has a majority ownership stake in Backflip Studios.

About Space Ape Games
Founded in 2012, Space Ape Games is a mobile games studio based in Central London made up of games veterans and key people behind the biggest gaming companies and the biggest social games on the web. Space Ape's hit strategy games Rival Kingdoms and Samurai Siege, available on iOS and Android devices, are played by more than 20 million players worldwide. Space Ape Games won the 2015 TIGA Award for Best Independent Studio and for Game of the Year for Rival Kingdoms, plus the 2014 Develop Award for Best New Studio and the 2015 Develop Award for Best Independent Studio For more information, visit http://www.spaceapegames.com.

About Hasbro
Hasbro (NASDAQ: HAS) is a global company committed to Creating the World's Best Play Experiences, by leveraging its beloved brands, including LITTLEST PET SHOP, MAGIC: THE GATHERING, MONOPOLY, MY LITTLE PONY, NERF, PLAY-DOH and TRANSFORMERS, and premier partner brands. From toys and games, television programming, motion pictures, digital gaming and lifestyle licensing, Hasbro fulfills the fundamental need for play and connection with children and families around the world. The Company's Hasbro Studios and its film label, ALLSPARK PICTURES, create entertainment brand-driven storytelling across mediums, including television, film, digital and more. Through the company's commitment to corporate social responsibility, including philanthropy, Hasbro is helping to build a safe and sustainable world and to positively impact the lives of millions of children and families. Learn more at http://www.hasbro.com, and follow us on Twitter (@Hasbro & @HasbroNews) and Instagram (@Hasbro).


Paramount: Transformers Films 5, 6 (Bumblebee), and 7 Get Theatrical Release Dates #HasbroToyFair #TFNY

Date: Saturday, February 13th 2016 1:42pm CST
Categories: Movie News, Press Releases, Company News
Posted by: Dr Va'al | Credit(s): Hasbro, Paramount

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As announced in the investors meeting and webcast, Paramount and Hasbro are already reaping the fruits of the writers' room production, and have not one but three new movie releases lined up for the coming years! Hasbro reached out directly with the full information, which you can find below. What do you make of the continuation of the series, and the Bumblebee spin-off?

We are reaching out today to share some exciting Transformers movie news from Hasbro’s Allspark Pictures and Paramount. At Hasbro’s Analyst Presentation this morning during Toy Fair, Hasbro Chairman, President and CEO Brian Goldner announced new details about the next three films in the multi-billion dollar global franchise.

In partnership with Paramount, the writers’ room assembled by Hasbro’s Allspark pictures has created several exciting new Transformers stories and is beginning development on the next three theatrical films.


· In 2017, Michael Bay will direct the next chapter of the Transformers films, with Mark Wahlberg returning to star. That film is slated for release on June 23.


· On June 8, 2018, a new film is being developed which will tell the never before heard story of Bumblebee, one of the most beloved characters from Hasbro’s Transformers universe.


· A third new film will continue the story of Hasbro’s iconic franchise which is scheduled for release on June 28, 2019.

Hasbro Transformers Licensed Products 2016 - Press Release

Date: Wednesday, October 14th 2015 1:50am CDT
Categories: Press Releases, Company News
Posted by: Dr Va'al | Credit(s): Hasbro

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While not having a presence at Toy Fair UK this year, Hasbro still maintains its licenses with ancillary companies, producing some intriguing (to say the least) collaborations with clothing and playset brands - Fyodor Golan and Philip Plein taking over the former, with Transformers themed shirts, skirts and dresses, and Simba Dickie focusing on the latter and Robots in Disguise. Check out the press release and images below!

Hasbro Showcases Global Franchises at Brand Licensing Europe 2015

MY LITTLE PONY and TRANSFORMERS Branded Fashion Lines and the Return of Classic Characters ACTION MAN and STRETCH ARMSTRONG Among New Licenses Announced


LONDON--(BUSINESS WIRE)-- Hasbro, Inc. (NASDAQ:HAS) arrives at Brand Licensing Europe 2015 to spotlight its range of beloved global franchise brands, including TRANSFORMERS, MY LITTLE PONY, MONOPOLY, LITTLEST PET SHOP, NERF, PLAY-DOH, MAGIC: THE GATHERING and JEM AND THE HOLOGRAMS. Named a top 10 Global Licensor by License! Global magazine earlier this year, Hasbro continues to expand its presence throughout Europe with a comprehensive lifestyle licensing portfolio, notably focused on high-end apparel lines that turn the iconic MY LITTLE PONY and TRANSFORMERS brands into fashionable favourites, as well as broad expansions within its licensed toy & game offerings. A key property on display at the show, the MY LITTLE PONY franchise will continue enchanting fans of all ages with the release of a highly anticipated full-length animated feature film, produced by Hasbro's Allspark Pictures, slated to debut globally in 2017.

"Entertainment and immersive storytelling have been the driving force behind our powerhouse portfolio of franchise brands," said James Walker, VP Brand Licensing, Hasbro Europe. "We're proud to grow our licensing programme across Europe by translating great entertainment into an incredible lifestyle lineup that allows us to bring our stories to life and engage consumers across multiple mediums including entertainment, publishing and even more branded experiences."

At BLE, Hasbro will also unveil several new relationships with leading European licensees across Fashion and Toy & Game categories, including:

SIMBA DICKIE FOR TRANSFORMERS

Hasbro announces a new licensing agreement with Dickie Toys, a Simba Dickie Group company, to develop a line of TRANSFORMERS branded vehicles and playsets that will debut in 2016. The range is slated to include RC cars, die cast vehicles, vehicles with lights and sounds, and themed playsets.

FYODOR GOLAN FOR TRANSFORMERS

Following a successful line of MY LITTLE PONY womenswear, the TRANSFORMERS brand is next to get fashionable as UK designers FYODOR GOLAN swap rainbows for robots and ‘roll out' their latest inspired collection of high-end TRANSFORMERS branded apparel, first seen during London Fashion Week this September.

PHILIPP PLEIN FOR TRANSFORMERS

After Philipp Plein launched TRANSFORMERS branded shirts for men earlier this year, he now translates the TRANSFORMERS brand into a fashion brand for women. These high-end designer dresses include great attention to detail and extravagant applications, including a TRANSFORMERS character made of rhinestones.

MARIA ESCOTÉ FOR MY LITTLE PONY

Acclaimed Catalan designer Maria Escoté announces a license agreement with the MY LITTLE PONY brand, focused on a new fashion line slated to debut during Madrid Fashion Week in February 2016. Fans can discover how she takes the most iconic pieces of the MY LITTLE PONY world and turns them into fashion by following #MLPbyMariaEscote.

MY LITTLE PONY BY UNDIZ

Hasbro's MY LITTLE PONY brand continues to be a fashion powerhouse with its latest release, the MY LITTLE PONY by UNDIZ collection. Featuring retro MY LITTLE PONY designs, the line of underwear and nightwear is currently being sold in over 100 UNDIZ stores and online.

STRETCH ARMSTRONG

The STRETCH ARMSTRONG toy will once again be pulled to his limits by kids as Hasbro licenses global rights for its iconic toy brand to The Character Group. The hilarious action figure, first launched in 1976, will bring a new round of enjoyment to today's kids with a line of STRETCH ARMSTRONG classic toys to be released summer 2016.

ACTION MAN

The ACTION MAN brand celebrates its 50th anniversary in 2016! To mark the occasion, Hasbro has licensed Art + Science International, a specialist company in developing and launching retro toys, to release five ACTION MAN collector edition figures in June 2016. The range will feature the classic British infantrymen, the skier, the parachutist, the scuba diver, and the footballer, each inspired by the best of the ACTION MAN brand and featuring accessories, gripping hands, a realistic "flock" of hair, and ACTION MAN's famous scar.

STICKLE BRICKS AND MR. FROSTY

Under license from Hasbro, GP Flair re-launches two classic brands in the UK: STICKLE BRICKS and MR. FROSTY. Starting in 2016, a new generation of children will be sticking, stacking, and building their way to developing better dexterity and imagination with the STICKLE BRICKS brand, the perfect first construction toy for toddlers. GP Flair will also re-release the MR. FROSTY frozen slushy maker in 2016, which first became a household favourite when it debuted in 1980.

About Hasbro

Hasbro (NASDAQ: HAS) is a global company committed to Creating the World's Best Play Experiences, by leveraging its beloved brands, including LITTLEST PET SHOP, MAGIC: THE GATHERING, MONOPOLY, MY LITTLE PONY, NERF, PLAY-DOH and TRANSFORMERS, and premier partner brands. From toys and games, television programming, motion pictures, digital gaming and lifestyle licensing, Hasbro fulfills the fundamental need for play and connection with children and families around the world. The Company's Hasbro Studios and its film label, ALLSPARK PICTURES, create entertainment brand-driven storytelling across mediums, including television, film, digital and more. Through the company's commitment to corporate social responsibility, including philanthropy, Hasbro is helping to build a safe and sustainable world and to positively impact the lives of millions of children and families. Learn more at http://www.hasbro.com, and follow us on Twitter (@Hasbro & @HasbroNews) and Instagram (@Hasbro).

HAS-LIC


Transformers News: Hasbro Transformers Licensed Products 2016 - Press Release

Vimeo Teams Up With Hasbro Studios To Bring Complete Hasbro Classic Collection To Vimeo On Demand

Transformers News: Vimeo Teams Up With Hasbro Studios To Bring Complete Hasbro Classic Collection To Vimeo On Demand
Date: Tuesday, April 28th 2015 6:19pm CDT
Categories: Cartoon News, Press Releases, Company News, Media
Posted by: Seibertron | Credit(s): Vimeo

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Hasbro Classic Transformers: Generation 1 Launches on Vimeo On Demand
Additional Hasbro Titles Including G.I. Joe and Transformers: Rescue Bots Launch Later 2015


See Full Transformers Catalog at Transformers.TV

NEW YORK (April 28, 2015) – Vimeo today announced a collaboration with Hasbro Studios to offer digital collections of classic animation series from the Hasbro Classic Collection, including fan favorites Transformers: Generation 1and Jem – both available now on Vimeo On Demand. Fans of the beloved franchises have the option to buy individual episodes for $2.99, rent for 24-hours for $.99, or purchase the entire series for $40. Additionally, the collaboration will bring hundreds of episodes across 13 Hasbro Studios franchises to Vimeo On Demand through 2015. For the first time, fans of popular animation series like Jem, G.I. Joe, My Little Pony, and Transformers can now own every episode in one organized collection on Vimeo to watch anytime across any device.

Hasbro Studios titles coming to Vimeo On Demand include:

Jem and the Holograms: When Jerrica Benton inherits Starlight Music and Starlight House, a home for foster girls, she also inherits Synergy, a holographic computer designed by her late father to be "the ultimate audiovisual entertainment synthesizer." Using holograms, Synergy helps Jerrica and her pals become Jem and the Holograms, a pop band. They battle other bands, like the Misfits and the Stingers, to keep the Starlight Foundation going -- while keeping Jem's real identity secret! (Available NOW: http://vimeo.com/ondemand/jemandtheholograms)

The Transformers (Generation One): This iconic 80's TV series, Transformers: Generation 1 introduces audiences to Transformers, sentient robotic beings from Cybertron who crash land on Earth and are divided into two opposing factions, the autobots and decepticons. (Available NOW: Transformers.TV or http://vimeo.com/ondemand/transformersgen1)

G.I. Joe: Based on the successful toy series by Hasbro, GI Joe is the code name for an elite strike force comprising of personnel from all branches of the United States military. Their primary purpose is to act as a counterforce to the huge terrorist organization called Cobra which is gunning for world domination. (Available May 15, 2015)

My Little Pony: Friendship Is Magic: In the magical land of Equestria, a kingdom populated only by colorful ponies, TWILIGHT SPARKLE, a studious and slightly reclusive young unicorn intent only on enhancing her magical abilities, has been assigned by her mentor, PRINCESS CELESTIA, a very important task: get your muzzle out of those books and make some friends! In the quaint, fairytale village of PONYVILLE, TWILIGHT SPARKLE meets 5 new ponies, and through funny, offbeat experiences and exciting, enchanted adventures, they teach her about the most powerful magic of all: the magic of friendship! (Available later in 2015)

Transformers: Rescue Bots: Transformers:Rescue Bots follows the adventures of four young Transformers and their human counterparts- a family of emergency responders. HEATWAVE, CHASE, BLADES and BOULDER are tasked by OPTIMUS PRIME to study the ways of humanity and protect mankind on the island of Griffin Rock, a highly advanced hub of technology where anything can happen. Whether it be rampaging Dinobots, volcanoes accidentally brought to life, or floating lobsters, the Rescue Bots will never hesitate to ROLL TO THE RESCUE!

Transformers: Prime: Roll out with all-new adventures starring Optimus Prime, Bumblebee, Arcee, and the rest of the heroic Autobots as they battle the evil Decepticons! Now that big bad Megatron has returned to Earth, Team Prime prepares for an epic struggle to save the planet. Meanwhile, the Autobots have to guard Jack, Miko, and Raf, three kids who've accidentally discovered them. Intense drama, heavy metal action, awesome animation--it's all here, bigger and better than ever! (Available later in 2015)

Transformers: Robots in Disguise: When a Cybertronian prison ship crashes on Earth, a new team of Autobots, led by Bumblebee, arrives to protect the planet -- and the galaxy -- from hundreds of escaped Deception fugitives! Following a mysterious message from another dimension, this ragtag band of heroes learns to trust and fight alongside one another, and begins to suspect the crash might not have been an accident -- but only the beginning of a larger, much more sinister plan! (Available later in 2015)

G.I. Joe: Renegades: Branded as renegades for crimes they did not commit, a heroic group of young G.I.s is forced to "turn fugitive" as they battle to clear their names, and expose the evil that is Cobra Industries -- a seemingly benevolent mega-corporation covertly controlled by a rogues gallery intent on creating a New World Order. (Available later in 2015)

Kaijudo: Rise of the Duel Masters: Ray, a 14-year-old who lives with his mom and grandfather, has been recruited by the Duel Masters to study KAIJUDO – “The Way of the Creature.” They chose Ray for his natural talent as a creature tamer and duelist. Along with pals Allie and Gabe, Ray learns to work with the magical creatures… in their world. Each duel he fights yields new experience and allies in both worlds. The Veil, which has divided the two worlds for a thousand years, is crumbling. Hope lies with those who can masters the art of KAIJUDO. (Available later in 2015)

Littlest Pet Shop: Blythe lives in the big city, right above the Littlest Pet Shop, a day-camp for all types of pets. When she discovers she can talk to the animals, it's the beginning of music-filled, zany adventures with her new four-legged friends. (Available later in 2015)

Pound Puppies: In this series, the mission of a team of fearless dogs is to find homes for puppies in need. Their motto is “A pup for every person and a person for every pup.” The Pound Puppies appear to be “average dogs” keeping the humans who are running Shelter 17 in the dark while helping “dog-kind” find loving families. Once you’re a Pound Puppy, you’re always a Pound Puppy. (Available later in 2015)

The Adventures of Chuck & Friends: Chuck is a smart, adventurous, creative, funny dreamer and doer with the world at his wheels! Chuck and his friends push the limits, of their imagination and what they can build and do, with great adventures, which always end with a lesson learned and the kid trucks totally covered in mud! The Adventures of Chuck & Friends is all about rugged action, the thrill of discovery, big adventures, and most of all, having fun with your friends. Turn the key, floor the accelerator, and get your imagination into high gear as we zoom along with Chuck! (Available later in 2015)

B-Daman Crossfire: Riki Ryugasaki is just an ordinary boy who loves mystery and adventure. Then one day he is introduced to a game called "B-Daman" by his friend, Sumi. He gets to choose a B-Daman of his own and picks the blue dragon, Dracyan. When he charges Dracyan, he receives an invitation to a secret tournament called "Crossfire.” (Available later in 2015)

About Vimeo

Vimeo® is the high-quality video platform for creators and their audiences. Vimeo’s mission is to empower and inspire people around the world to create, share and discover videos. Vimeo has over 26M registered members and reaches a global monthly audience of more than 170M. Founded in 2004 and based in New York City, Vimeo, LLC is an operating business of IAC (NASDAQ: IACI).

About Hasbro
Hasbro, Inc. (NASDAQ: HAS) is a global company committed to Creating the World’s Best Play Experiences, by leveraging its beloved brands, including LITTLEST PET SHOP, MAGIC: THE GATHERING, MONOPOLY, MY LITTLE PONY, NERF, PLAY-DOH, TRANSFORMERS, and premier partner brands. From toys and games to television programming, motion pictures, digital gaming and a comprehensive lifestyle licensing program, Hasbro fulfills the fundamental need for play and connection for children and families around the world. The Company’s Hasbro Studios creates entertainment brand-driven storytelling across mediums, including television, film and more. Through the company's commitment to corporate social responsibility, including philanthropy, Hasbro is helping to build a safe and sustainable world and to positively impact the lives of millions of children and families every year.

Toy Fair US 2015 Coverage - Transformers: Rescue Bots Product Descriptions and Images

Transformers News: Toy Fair US 2015 Coverage - Transformers: Rescue Bots Product Descriptions and Images
Date: Friday, February 13th 2015 1:06pm CST
Categories: Cartoon News, Toy News, Press Releases, Company News
Posted by: Dr Va'al | Credit(s): Hasbro

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Did you think Transformers Rescue Bots had been overlooked? Look again, below, and find out it is not so! Toy Fair New York brings us another Hasbro press release and product description for the younger animated series, including new characters Salvage, Blurr and High Tide - check it all out below.

PLAYSKOOL HEROES 2015 PRODUCT DESCRIPTIONS


Super hero action begins with the PLAYSKOOL HEROES product line, specifically designed for younger kids who are excited for big kid adventures! Based on characters from TRANSFORMERS RESCUE BOTS, MARVEL SUPER HERO ADVENTURES, and STAR WARS GALACTIC HEROES, these fun vehicles, figures, and playsets are sized right for little hands and include easy to use features. With the introduction of all new vehicles, exciting explorations are right around the corner!


TRANSFORMERS RESCUE BOTS

Inspired by the hit animated television series, TRANSFORMERS RESCUE BOTS fans will recognize even more friendly faces as new characters and vehicles from the show are introduced into the 2015 product line. With all new rescue tools and vehicle modes, little heroes will enjoy playing out heroic adventures.

TRANSFORMERS RESCUE BOTS products for 2015 include:

TRANSFORMERS RESCUE BOTS FEATURED BOT Assortment
(Ages 3-7 years/Approx. Retail Price: $4.99/Available:Spring 2015)

The bots are armed and ready for action! These figures may be small, but with all new rescue tool activations they’re ready for big adventures! The new a ssortment includes HEATWAVE THE FIREBOT figure
with rescue axe and BOULDER THE CONSTRUCTION BOT figure with a rescue drill. The OPTIMUS PRIME figure with a rescue saw and new recruit HIGH TIDE figure with rescue claw join the assortment in Fall 2015.
Each figure sold separately.

TRANSFORMERS RESCUE BOTS RESCAN Assortment
(Ages 3-7 years/Approx. Retail Price: $9.99/Available:Spring 2015)

The RESCUE BOTS are back and ready to roll! With easy to do conversion, kids can play out exciting adventures with SALVAGE, BLURR, and OPTIMUS PRIME figures. The core cast of RESCUE BOTS are also featured in the assortment: BLADES THE FLIGHT BOT figure in classic helicopter form, the BUMBLEBEE figure in his iconic car form, and CHASE THE POLICE BOT figure in classic police car form. Each sold separately.


TRANSFORMERS RESCUE BOTS ELITE RESCUE HEATWAVE Figure
(Ages 3-7 years/Approx. Retail Price: $19.99/Available: Spring 2015)

Roll to the rescue with TRANSFORMERS RESCUE BOTS ELITE RESCUE HEATWAVE the FIREBOT Figure! Standing at
10 inches tall, the ELITE RESCUE HEATWAVE figure converts to a fire engine form. With a simple twist, convert the ELITE RESCUE HEATWAVE figure from bot mode to vehicle mode. The ELITE RESCUE HEATWAVE figure includes a removable ladder and push-activated rescue claw. There’s no adventure this bot can’t handle!


TRANSFORMERS RESCUE BOTS MINI SCENE PACK
(Ages 3-7 years/Approx. Retail Price: $14.99/Available: Fall 2015)

Little adventurers can join in the action with all new figures and vehicles inspired by the show! With recognizable characters and friendly faces, each MINI SCENE pack contains a RESCUE BOTS figure, human character figure and vehicle featured in iconic scenes in the TRANSFORMERS RESCUE BOTS animated series.
Sized right for little hands, the mini scene packs include SHARK SUB CAPTURE with BLADES THE FLIGHT-BOT and DR. MOROCCO or TUNNEL DRILL RESCUE with CHASE THE POLICE-BOT and GRAHAM BURNS. Each pack sold separately.


TRANSFORMERS RESCUE BOTS HIGH TIDE Playset
(Ages 3-7 years/Approx. Retail Price: $29.99/Available: Fall 2015)

RESCUE BOTS fans can dive into big sea adventures as they take command of the TRANFORMERS RESCUE BOTS HIGH TIDE Playset! The new recruit, HIGH TIDE, now acts as the new RESCUE BOTS command center for ocean rescues. Load the HIGH TIDE figure into the command center console, then pull up on the lever to help HIGH TIDE assume full command of his ship. When High Tide needs to dive below for a deep sea rescue, press down on the lever, and twist open the hull to reveal HIGH TIDE converted into his mini submarine form! Preschoolers will be amazed at this easy to do conversion. The High Tide playset also comes with a capture cage with trap door and a crane with multiple rescue tools.


TRANSFORMERS RESCUE BOTS EPIC FIGURE Assortment
(Ages 3-7 years/Approx. Retail Price: $9.99/Available: Fall 2015)

Little heroes can join in on epic RESCUE BOTS adventures with the TRANSFORMERS RESCUE BOTS EPIC FIGURE
assortment’s newest recruits! Standing at 12-inches tall, the SALVAGE and BLURR figures are ready to save the day! When little ones are ready to begin their mission, open the each figure’s chest to reveal a command center for the two-inch RESCUE BOTS mini-figures (each sold separately)! The new SALVAGE and BLURR figures join the existing collection, which includes HEATWAVE THE FIREBOT, BOULDER THE CONSTRUCTION BOT, BLADES THE FLIGHT-BOT, and CHASE THE POLICE BOT figures. Each figure sold separately.


Transformers News: Toy Fair US 2015 Coverage - Transformers: Rescue Bots Product Descriptions and Images

Transformers News: Toy Fair US 2015 Coverage - Transformers: Rescue Bots Product Descriptions and Images

Transformers News: Toy Fair US 2015 Coverage - Transformers: Rescue Bots Product Descriptions and Images

Transformers News: Toy Fair US 2015 Coverage - Transformers: Rescue Bots Product Descriptions and Images

Transformers News: Toy Fair US 2015 Coverage - Transformers: Rescue Bots Product Descriptions and Images

Transformers News: Toy Fair US 2015 Coverage - Transformers: Rescue Bots Product Descriptions and Images

Transformers News: Toy Fair US 2015 Coverage - Transformers: Rescue Bots Product Descriptions and Images

Transformers News: Toy Fair US 2015 Coverage - Transformers: Rescue Bots Product Descriptions and Images

Transformers News: Toy Fair US 2015 Coverage - Transformers: Rescue Bots Product Descriptions and Images

Transformers News: Toy Fair US 2015 Coverage - Transformers: Rescue Bots Product Descriptions and Images

Transformers News: Toy Fair US 2015 Coverage - Transformers: Rescue Bots Product Descriptions and Images

Transformers News: Toy Fair US 2015 Coverage - Transformers: Rescue Bots Product Descriptions and Images

Transformers News: Toy Fair US 2015 Coverage - Transformers: Rescue Bots Product Descriptions and Images

Transformers News: Toy Fair US 2015 Coverage - Transformers: Rescue Bots Product Descriptions and Images

Transformers News: Toy Fair US 2015 Coverage - Transformers: Rescue Bots Product Descriptions and Images

Transformers News: Toy Fair US 2015 Coverage - Transformers: Rescue Bots Product Descriptions and Images

Transformers News: Toy Fair US 2015 Coverage - Transformers: Rescue Bots Product Descriptions and Images

Transformers News: Toy Fair US 2015 Coverage - Transformers: Rescue Bots Product Descriptions and Images

Toy Fair US 2015 Coverage - Hasbro Press Release

Transformers News: Toy Fair US 2015 Coverage - Hasbro Press Release
Date: Friday, February 13th 2015 10:22am CST
Categories: Event News, Press Releases, Company News
Posted by: Dr Va'al | Credit(s): Hasbro

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Views: 32,466

Company Unveils New Introductions from MONOPOLY, MY LITTLE PONY, NERF and More


PAWTUCKET, R.I.--(BUSINESS WIRE)-- Hasbro, Inc. (NASDAQ: HAS) will showcase its 2015 lineup of innovative brand experiences at the American International Toy Fair in New York City.


"Following successful receptions at the Nuremberg, London and Hong Kong Toy Fairs earlier in the year, we look forward to unveiling our latest introductions of our consumer-insights led, storytelling-driven brands in New York City, and engaging with customers and fans," said John Frascotti, President, Hasbro Brands. "In 2015, Hasbro will continue to deliver the world's best play experiences with our robust portfolio of properties including our own franchise brands, LITTLEST PET SHOP, MAGIC: THE GATHERING, MONOPOLY, MY LITTLE PONY, NERF, PLAY-DOH, TRANSFORMERS and our partner brands including STAR WARS, MARVEL, SESAME STREET and JURASSIC WORLD."


About Hasbro

Hasbro (NASDAQ: HAS) is a global company committed to Creating the World's Best Play Experiences, by leveraging its beloved brands, including LITTLEST PET SHOP, MAGIC: THE GATHERING, MONOPOLY, MY LITTLE PONY, NERF, PLAY-DOH, TRANSFORMERS, and premier partner brands. From toys and games to television programming, motion pictures, digital gaming and a comprehensive lifestyle licensing program, Hasbro fulfills the fundamental need for play and connection for children and families around the world. The Company's Hasbro Studios creates entertainment brand-driven storytelling across mediums, including television, film and more. Through the company's commitment to corporate social responsibility, including philanthropy, Hasbro is helping to build a safe and sustainable world and to positively impact the lives of millions of children and families every year. Learn more at www.hasbro.com and follow us on Twitter (@Hasbro & @HasbroNews).

© 2015 Hasbro, Inc. All Rights Reserved.

HAS-PR

NYCC 2014 Coverage - Transformers Robots in Disguise Figure Class Descriptions and Official Images

Transformers News: NYCC 2014 Coverage - Transformers Robots in Disguise Figure Class Descriptions and Official Images
Date: Thursday, October 9th 2014 2:13am CDT
Categories: Cartoon News, Toy News, Press Releases, Company News
Posted by: Dr Va'al | Credit(s): Hasbro

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Views: 110,631

Generations was not the only Transformers line shown off at the NYCC 2014 Hasbro Press Party, the upcoming Transformers: Robots in Disguise animated series also had its fair share of floor and table room - and you can find out more about it all below, with official product images and class description! The breakdown and images also confirm the names of Grimlock, Steeljaw and Strongarm as new additions, with Sideswipe and Optimus Prime joining the Transformers: Prime veteran Bumblebee.

TRANSFORMERS: ROBOTS IN DISGUISE ONE-STEP CHANGERS Assortment
(Ages: 5 & up /Approx. Retail Price: $9.99/Available: Spring 2015)
More than meets the eye in the blink of an eye! Each TRANSFORMERS: ROBOTS IN DISGUISE ONE-STEP CHANGERS figure features a character from the all new animated series, Transformers: Robots in Disguise, coming to Cartoon Network in 2015, and converts from robot to vehicle and back in one awesome step! Each sold separately.


Transformers News: NYCC 2014 Coverage - Transformers Robots in Disguise Figure Class Descriptions and Official Images

Transformers News: NYCC 2014 Coverage - Transformers Robots in Disguise Figure Class Descriptions and Official Images

Transformers News: NYCC 2014 Coverage - Transformers Robots in Disguise Figure Class Descriptions and Official Images

Transformers News: NYCC 2014 Coverage - Transformers Robots in Disguise Figure Class Descriptions and Official Images

Transformers News: NYCC 2014 Coverage - Transformers Robots in Disguise Figure Class Descriptions and Official Images

Transformers News: NYCC 2014 Coverage - Transformers Robots in Disguise Figure Class Descriptions and Official Images

Transformers News: NYCC 2014 Coverage - Transformers Robots in Disguise Figure Class Descriptions and Official Images

Transformers News: NYCC 2014 Coverage - Transformers Robots in Disguise Figure Class Descriptions and Official Images

Transformers News: NYCC 2014 Coverage - Transformers Robots in Disguise Figure Class Descriptions and Official Images


TRANSFORMERS: ROBOTS IN DISGUISE LEGION Assortment
(Ages: 6 & up /Approx. Retail Price: $5.99/Available: Spring 2015)
Each TRANSFORMERS: ROBOTS IN DISGUISE LEGION figure features a character from the all new animated series, Transformers: Robots in Disguise, coming to Cartoon Network in 2015 in a small-scale, highly collectable figure that converts from robot to vehicle in 10 steps or less! Each sold separately.


Transformers News: NYCC 2014 Coverage - Transformers Robots in Disguise Figure Class Descriptions and Official Images

Transformers News: NYCC 2014 Coverage - Transformers Robots in Disguise Figure Class Descriptions and Official Images

Transformers News: NYCC 2014 Coverage - Transformers Robots in Disguise Figure Class Descriptions and Official Images

Transformers News: NYCC 2014 Coverage - Transformers Robots in Disguise Figure Class Descriptions and Official Images

Transformers News: NYCC 2014 Coverage - Transformers Robots in Disguise Figure Class Descriptions and Official Images

Transformers News: NYCC 2014 Coverage - Transformers Robots in Disguise Figure Class Descriptions and Official Images

Transformers News: NYCC 2014 Coverage - Transformers Robots in Disguise Figure Class Descriptions and Official Images

Transformers News: NYCC 2014 Coverage - Transformers Robots in Disguise Figure Class Descriptions and Official Images

Transformers News: NYCC 2014 Coverage - Transformers Robots in Disguise Figure Class Descriptions and Official Images

Transformers News: NYCC 2014 Coverage - Transformers Robots in Disguise Figure Class Descriptions and Official Images


TRANSFORMERS: ROBOTS IN DISGUISE WARRIORS Assortment
(Ages: 6 & up /Approx. Retail Price: $14.99/Available: Spring 2015)
Each TRANSFORMERS: ROBOTS IN DISGUISE WARRIORS figure features a character from the all new animated series, Transformers: Robots in Disguise, coming to Cartoon Network in 2015. Warrior figures feature updated puzzle play for fans that want the classic TRANSFORMERS experience. These highly detailed figures are great for collectors and kids as they convert from robot to vehicle in 10 steps or less. High articulation means more action play, as kids can pose their figures and play out their favorite battles from the new animated series. Each sold separately.


Transformers News: NYCC 2014 Coverage - Transformers Robots in Disguise Figure Class Descriptions and Official Images

Transformers News: NYCC 2014 Coverage - Transformers Robots in Disguise Figure Class Descriptions and Official Images

Transformers News: NYCC 2014 Coverage - Transformers Robots in Disguise Figure Class Descriptions and Official Images

Transformers News: NYCC 2014 Coverage - Transformers Robots in Disguise Figure Class Descriptions and Official Images

Transformers News: NYCC 2014 Coverage - Transformers Robots in Disguise Figure Class Descriptions and Official Images

Transformers News: NYCC 2014 Coverage - Transformers Robots in Disguise Figure Class Descriptions and Official Images


TRANSFORMERS: ROBOTS IN DISGUISE THREE-STEP CHANGERS Assortment
(Ages: 5 & up /Approx. Retail Price: $19.99/Available: Spring 2015)
Each TRANSFORMERS: ROBOTS IN DISGUISE THREE-STEP CHANGERS figure features a character from the all new animated series, Transformers: Robots in Disguise, coming to Cartoon Network in 2015 in a fun, larger size with an amazingly fluid conversion. Kids can convert each figure in three steps and get right into the action! Each sold separately.


Transformers News: NYCC 2014 Coverage - Transformers Robots in Disguise Figure Class Descriptions and Official Images

Transformers News: NYCC 2014 Coverage - Transformers Robots in Disguise Figure Class Descriptions and Official Images


TRANSFORMERS: ROBOTS IN DISGUISE TITAN HEROES Action Figure Assortment
(Ages: 4 & up /Approx. Retail Price: $12.99/Available: Spring 2015)
Kids and collectors alike will have big fun with these 12-inch scale action figures based on the new animated series coming to Cartoon Network in 2015. Each non-converting figure features five points of articulation and packs a lot of play at a great price! Each sold separately.



TRANSFORMERS: ROBOTS IN DISGUISE 6-INCH TITAN GUARDIANS Action Figure Assortment
(Ages: 4 & up /Approx. Retail Price: $5.99/Available: Spring 2015)
These figures bring awesome action-figure fun to the TRANSFORMERS brand. These non-converting figures are the perfect entry point into the TRANSFORMERS universe for young fans. Each 6-inch TRANSFORMERS: ROBOTS IN DISGUISE TITAN GUARDIANS figure features a character from the hot new animated series coming to Cartoon Network in 2015. Each sold separately.

How It's Made: Stomp And Chomp Grimlock Exhibit At Pawtucket Arts Festival

Transformers News: How It's Made: Stomp And Chomp Grimlock Exhibit At Pawtucket Arts Festival
Date: Saturday, August 30th 2014 5:42pm CDT
Categories: Movie News, Toy News, Event News, Press Releases, Company News
Posted by: Autobot032 | Credit(s): Herb Weiss

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Views: 50,638

Mr. Herb Weiss is the Economic and Cultural Affairs officer for the city of Pawtucket Rhode Island, the home of Hasbro's headquarters, and he stopped by to let us know of a rather unique experience. Hasbro will be part of the annual Pawtucket Arts Festival. Their exhibition is titled: "From Sketches to Product Development of a Transformer Figure"

The exhibit will show several steps from design drawings all the way up to the finished product, to give people a little insight into how some of our favorite characters are immortalized in plastic. The figure in question is Stomp And Chomp Grimlock!

The annual Pawtucket Arts Festival will be displaying Hasbro's exhibit on Sunday, September 7th, from 2 to 5 PM, with a speaking program scheduled at 3 PM. The Art Festival is open to the public and everyone is invited to enjoy this once in a lifetime chance to see behind the curtain and see how the wizards at Hasbro bring us our own little Oz.

Hasbro also has a three month exhibit running from 8:30 AM to 4:30 PM, Monday through Friday. The Grimlock exhibit will be held at City Hall, 137 Roosevelt Ave, in downtown Pawtucket. You can read additional information about this event by clicking here: http://www.mybackyardnews.com/blog/2014/08/30/hasbro-pawtucket-transformers/

Transformers News: How It's Made: Stomp And Chomp Grimlock Exhibit At Pawtucket Arts Festival

Transformers News: How It's Made: Stomp And Chomp Grimlock Exhibit At Pawtucket Arts Festival

Transformers News: How It's Made: Stomp And Chomp Grimlock Exhibit At Pawtucket Arts Festival

Transformers News: How It's Made: Stomp And Chomp Grimlock Exhibit At Pawtucket Arts Festival

Keep your optics tuned to Seibertron.com for the latest in news and updates, plus the best galleries around!

Toy Fair 2014 Coverage - Official Hasbro Product Images (Rescue Bots)

Transformers News: Toy Fair 2014 Coverage - Official Hasbro Product Images (Rescue Bots)
Date: Thursday, February 20th 2014 4:15am CST
Categories: Toy News, Event News, Press Releases
Posted by: Autobot032 | Credit(s): Hasbro

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Views: 41,794

Hasbro's provided us with even more official product images. We've covered Age Of Extinction, Mr. Potato Head, you name it. And now it's the Rescue Bots turn!

Transformers News: Toy Fair 2014 Coverage - Official Hasbro Product Images (Rescue Bots)

Transformers News: Toy Fair 2014 Coverage - Official Hasbro Product Images (Rescue Bots)

Transformers News: Toy Fair 2014 Coverage - Official Hasbro Product Images (Rescue Bots)

Transformers News: Toy Fair 2014 Coverage - Official Hasbro Product Images (Rescue Bots)

Transformers News: Toy Fair 2014 Coverage - Official Hasbro Product Images (Rescue Bots)

Keep your optics tuned to Seibertron.com for the latest in news and updates, plus the best galleries around!

Toy Fair 2014 Coverage - Hasbro Transformers Press Release (Kre-O Transformers)

Transformers News: Toy Fair 2014 Coverage - Hasbro Transformers Press Release (Kre-O Transformers)
Date: Thursday, February 20th 2014 2:10am CST
Categories: Toy News, Press Releases, Company News
Posted by: Dr Va'al | Credit(s): Hasbro

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Views: 45,703

In the aftermath of the Toy Fair 2014, it appears one more press release has shown up. For those of you who were wondering about the Kre-O line for our transforming robot friends, look no further! Hasbro has sent the information below, confirming they will be Toys'R'Us exclusives after all - make sure you check out the official images here and the Seibertron.com gallery here, too.

KRE-O TRANSFORMERS - 2014 PRODUCT INFORMATION
With the release of the new film TRANSFORMERS: AGE OF EXTINCTION in 2014 and the launch of new KRE-O TRANSFORMERS merchandise from Hasbro celebrating the film, the TRANSFORMERS brand is ready for its biggest year ever! This year’s KRE-O TRANSFORMERS line will feature re-imagined AUTOBOTS and DECEPTICON characters, plus brand-new DINOBOTS straight from the film!

Many of Hasbro’s 2014 KRE-O TRANSFORMERS: AGE OF EXTINCTION offerings include the all-new DINOFORCE action feature, which allows the DINOBOTS to grip, stomp or chomp the sinister DECEPTICON foes.

The 2014 KRE-O TRANSFORMERS line from Hasbro features the following products, which will be available exclusively at Toys“R”Us stores nationwide and online at Toysrus.com:

KRE-O TRANSFORMERS: AGE OF EXTINCTION KREON MICRO CHANGERS Blind Bag Assortment
(Ages: 6 & up/Available: May 2014)
Each KRE-O TRANSFORMERS KREON MICRO CHANGERS Blind Bag features one TRANSFORMERS KREON figure that can either be built in its robot form or alternate battle mode. There are 24 unique KREON figures in total, including four DINOBOTS. Each sold separately.

KRE-O TRANSFORMERS: AGE OF EXTINCTION CUSTOM KREONS Assortment
(Ages 6 & up/Available: May 2014)
Collect your favorite TRANSFORMERS characters in KREON form, then customize them your way! Each KRE-O TRANSFORMERS CUSTOM KREON set comes with one iconic TRANSFORMERS KREON character from the new movie TRANSFORMERS: AGE OF EXTINCTION with more than 30 additional parts, including pieces with premium metallic deco! Collect all twelve! Each sold separately.

KRE-O TRANSFORMERS: AGE OF EXTINCTION DINOBOT CHARGE Set
(Ages 6 & up/Available: May 2014)
From the film TRANSFORMERS: AGE OF EXTINCTION, build a TRICERATOPS DINOBOT for your KREONS to ride! Thanks to the built-in DINOFORCE action feature, the TRICERATOPS’ magnetic horns can pick up the DECEPTICON VEHICON! Comes with DECEPTICON VEHICON and AUTOBOT DRIFT KREONS. Contains 66 pieces.

KRE-O TRANSFORMERS: AGE OF EXTINCTION KREON MICRO CHANGERS COMBINERS Assortment
(Ages: 6 & up/Available: May 2014)
The KREON figure experience is taken to the next level as KRE-O TRANSFORMERS KREON MICRO CHANGERS COMBINERS takes cues from classic ‘combiner’ figures and inspiration from the new movie TRANSFORMERS: AGE OF EXTINCTION! Each KRE-O TRANSFORMERS MICRO CHANGERS COMBINER set contains four TRANSFORMERS KREON figures that can be built in their robot form, alternate battle mode, or combined together to form one larger robot. There are approximately 90 pieces in each of the sets available. Each set sold separately.

KRE-O TRANSFORMERS: AGE OF EXTINCTION SCORN STREET CHASE Set
(Ages 6 & up/Available: May 2014)
From the film TRANSFORMERS: AGE OF EXTINCTION, use KRE-O bricks to build a DINOBOT for your KREONS to ride! Thanks to the built-in DINOFORCE action feature, the DINOBOT’S magnetic mouth can pick up the DECEPTICON KREONS! Comes with two DECEPTICON VEHICON KREONS and an AUTOBOT CROSSHAIRS KREON. Contains 106 pieces.




KRE-O TRANSFORMERS: AGE OF EXTINCTION CELL BLOCK BREAKOUT Set
(Ages 6 & up/Available: May 2014)
From the film TRANSFORMERS: AGE OF EXTINCTION, use KRE-O bricks to build a two-headed PTERODACTYL DINOBOT for your KREONS to ride, along with a break-away jail cell and a surface-to-air missile launcher! Thanks to the built-in DINOFORCE action feature, the DINOBOT’S magnetic claws can pick up the DECEPTICON KREONS, jail cell and the OPTIMUS PRIME KREON! Comes with a DECEPTICON VEHICON KREON and OPTIMUS PRIME and BUMBLEBEE KREONS. Contains 135 pieces.

KRE-O TRANSFORMERS: AGE OF EXTINCTION GRIMLOCK STREET ATTACK Set
(Ages 6 & up/Available: May 2014)
From the film TRANSFORMERS: AGE OF EXTINCTION, use KRE-O bricks to build GRIMLOCK, the T-Rex DINOBOT for your KREONS to ride, along with a break-away archway for GRIMLOCK to destroy! Thanks to the built-in DINOFORCE action feature, GRIMLOCK can pick up the DECEPTICON VEHICONS in his mouth! GRIMLOCK also has a capture claw in his tail! Comes with two DECEPTICON VEHICON KREONS and a GOLD KNIGHT OPTIMUS PRIME KREON. Contains 196 pieces.

KRE-O TRANSFORMERS: AGE OF EXTINCTION LOCKDOWN AIR RAID Set
(Ages 6 & up/Available: May 2014)
From the film TRANSFORMERS: AGE OF EXTINCTION, build DECEPTICON LOCKDOWN’S DROP SHIP with movable wings and a RAPTOR DINOBOT for your KREONS to ride! Thanks to the built-in DINOFORCE action feature, a claw in the DROP SHIP can pick up the AUTOBOT KREONS and open the DINOBOT’S mouth! Comes with LOCKDOWN, HOUND and SIDESWIPE KREONS. Contains 203 pieces.

KRE-O TRANSFORMERS: AGE OF EXTINCTION OPTIMUS PRIME DINO HAULER Set
(Ages 6 & up/Available: May 2014)
From the film TRANSFORMERS: AGE OF EXTINCTION, use KRE-O bricks to build an OPTIMUS PRIME vehicle and a DINOBOT for your KREONS to ride! Thanks to the built-in DINOFORCE action feature, the DINOBOT’S tail can pick up the DECEPTICON KREONS or send your DECEPTICON KREONS flying! Comes with two DECEPTICON VEHICON KREONS, an AUTOBOT RATCHET KREON and a AUTOBOT DRIVER MINI-KREON. Contains 275 pieces.

KRE-O TRANSFORMERS: AGE OF EXTINCTION GALVATRON FACTORY BATTLE Set
(Ages 6 & up/Available: May 2014)
From the film TRANSFORMERS: AGE OF EXTINCTION, use KRE-O bricks to build the GALVATRON FACTORY and GALVATRON, as well as a DINOBOT and a collapsing catwalk! Thanks to the built-in DINOFORCE action feature, the MAGNETIC CAPTURE CLAW can stop your AUTOBOT KREONS in their tracks! Comes with KREON figures of BUMBLEBEE, OPTIMUS PRIME, GALVATRON and a DECEPTICON VEHICON, and two KSI WORKERS and one SWAT HUMAN MINI-KREON. Contains 388 pieces.

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