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Transformers 30th Anniversary Figures Press Release

Transformers News: Transformers 30th Anniversary Figures Press Release
Date: Thursday, July 18th 2013 4:41pm CDT
Categories: Company News, Event News, Press Releases, Toy News
Posted by: Va'al | Credit(s): Hasbro

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Views: 70,965

Courtesy of Hasbro, we have the official press release for the 30th Anniversary line of figures, started with Titan Class SDCC Exclusive Metroplex, and will end with the newly revealed fan-built Windblade. Take a look at all the releases up to number 11 below, all of which appear to be some type of convention exclusive.

THE TRANSFORMERS BRAND KICKS OFF 30TH ANNIVERSARY AT COMIC-CON INTERNATIONAL
Hasbro Introduces the Thrilling 30 line of Action Figures and Merchandise to Celebrate the TRANSFORMERS Brand Legacy and Fandom Including the Reveal of the First Fan Built Bot Character


San Diego, CA – July 18, 2013 – The TRANSFORMERS brand from Hasbro, Inc. (NASDAQ: HAS), an icon of pop-culture, kicks off its 30th Anniversary celebration at Comic-Con International today, the premier event in the world celebrating the popular arts. The prolific TRANSFORMERS brand which spans action figures, comic books, blockbuster movies, video games, award-winning animated series and more, introduces the new CONSTRUCT-BOTS line of customizable action figures, celebrates the TRANSFORMERS PRIME BEAST HUNTERS entertainment and unveils the “Thrilling 30” line of action figures and merchandise for the brand’s ultimate fans at the event.
To celebrate the anniversary with fans, Hasbro is introducing thirty numbered toys in the “Thrilling 30” line representing the remarkable heritage of the brand with characters and expressions from throughout its history. With millions of fans around the world, items within the “Thrilling 30” numbered line will be global in scope with some items available worldwide and others exclusively in Asia or North America. Each of the items represents significant periods of TRANSFORMERS brand legacy including its future with the #11 item: a CONSTRUCT-BOTS action figure! For the first time ever, kids and fans can build, customize, convert and “Unleash the Ultimate TRANSFORMERS” with the CONSTRUCT-BOTS action figure expression. Hasbro announced items numbered 1-11, which will be available in 2013, at Comic-Con International to a room packed with thousands of TRANSFORMERS fans. Non-numbered merchandise in the “Thrilling 30” line celebrating the anniversary will include expansions to the TRANSFORMERS GENERATIONS mainline and to several TRANSFORMERS brand licensees including Loyal Subjects, Acid Free Gallery and New Era.
In addition to the first items being revealed, Hasbro announced the result of the first “Fan Built Bot Poll.” Hosted earlier in the year, the poll asked fans around the world to vote on a series of TRANSFORMERS character elements such as faction, personality, vehicle mode and more. Hasbro combined all of the winning elements and unveiled the newest character to be incorporated into TRANSFORMERS lore and will be made into an action figure, part of the “Thrilling 30” line of numbered figures. The character is WINDBLADE, a female AUTOBOT jet who will appear in the “Thrilling 30” numbered line. The WINDBLADE character will make an appearance in future IDW comics as a lasting part of TRANSFORMERS lore with the opportunity to appear in additional brand expressions in the future. The WINDBLADE character action figure will be #30 in the “Thrilling 30” line and becomes available in late 2014.
“The TRANSFORMERS brand and its ‘MORE THAN MEETS THE EYE’ characters have been part of kids lives for generations and fans have given so much to the brand over the years that we’re tremendously excited to give back and offer the opportunity for them to actively participate in many new ways,” said Jay Duke, Vice President of Global TRANSFORMERS Brand Marketing, Hasbro. “With initiatives like the Fan Built Bot Poll and new customizable CONSTRUCT-BOTS action figure line, the power is increasingly in the hands of fans and kids to make the TRANSFORMERS brand their own.”
The “Thrilling 30” numbered items unveiled at Comic-Con and available in 2013 include:

#1 TRANSFORMERS GENERATIONS TITAN CLASS METROPLEX SDCC EDITION 
(Approximate Retail Price: $149.99; Ages 5 & up; Available through HasbroToyShop.com, Booth #3329 at Comic-Con International in San Diego)
The TRANSFORMERS GENERATIONS TITAN CLASS METROPLEX is the largest converting TRANSFORMERS toy at over two feet tall, and San Diego Comic-Con will be the fans’ first opportunity to feast their optics on him! METROPLEX converts from robot mode to rolling battle platform mode, and also converts into an AUTOBOT city! This special edition version of METROPLEX features two giant blasters, metallic coated armor, chrome foil stickers, a converting SCAMPER figure as well as 12 miniature red AUTOBOT and purple DECEPTICON figures to inhabit his AUTOBOT city mode! His lights and sounds take the battle to a whole new level! TITAN CLASS METROPLEX SDCC Edition is the official figure #1 in the TRANSFORMERS Thrilling 30 line of toys celebrating TRANSFORMERS 30th Anniversary.
 

#2 TRANSFORMERS PRIME BEAST HUNTERS SHOCKWAVE’S LABORATORY
(Approximate Retail Price: $49.99; Ages 5 & up; Available through HasbroToyShop.com, Booth #3329 at Comic-Con International in San Diego)
Where do PREDACONS come from? Why, SHOCKWAVE’S Lab, of course! The evil DECEPTICON scientist and his cloning chamber are featured in this SDCC special edition figure set, featuring a VOYAGER CLASS SHOCKWAVE with a special G1-inspired paint scheme, as well as a COMMANDER CLASS PREDAKING figure with an ENERGON-infused translucent design. Sold in special collectible “Laboratory” packaging based on the hit TV series, TRANSFORMERS PRIME: BEAST HUNTERS, this set is an official part of the TRANSFORMERS 30TH Anniversary celebration!

#3 PLATINUM EDITION ULTRA MAGNUS Action Figure
PLATINUM EDITION ULTRA MAGNUS launched in Asia at the end of May 2013 in celebration of Children’s Day in China.  The PLATINUM EDITION ULTRA MAGNUS figure marks the character’s WEAPONIZER debut and features four battle modes and the massive Forge of Solus Battle Hammer.  The figure is packed out in PLATINUM EDITION 5th panel packaging with gold foil designs. The iconic ULTRA MAGNUS is an inspiration to the AUTOBOTS under his command, and a source of terror for the DECEPTICONS who fight against him. His ancient hammer – a mighty artifact known as the Forge of Solus – is a symbol of the strength with which he defends AUTOBOT ideals. The thunderous strike of this incredible hammer has been known to topple even the greatest DECEPTICON warriors. (Approximate Retail Price: $49.99)

 #4 TRANSFORMERS PLATINUM EDITION GRIMLOCK VS. BRUTICUS Set
Featuring the popular DINOBOT, GRIMLOCK character and the DECEPTICON COMBINER, BRUTICUS this #4 item in the TRANSFORMERS Thrilling 30 line lets fans bring the epic Cybertronian battle from the popular TRANSFORMERS: FALL OF CYBERTRON video game from Activision to life in action figure form with updated deco for both figures. This set will be available in the Asia region beginning mid-August and in North America at a later date. (Approximate Retail Price: $99.99)

#5 TRANSFORMERS METROPLEX Ani-Con & Game Convention Edition Action Figure
The TRANSFORMERS GENERATIONS TITAN CLASS METROPLEX is the largest converting TRANSFORMERS toy at over two feet tall, and the Animation Comic Game Convention in Hong Kong will give fans another opportunity to get their hand on him starting on July 26th! METROPLEX converts from robot mode to rolling battle platform mode, and also converts into an AUTOBOT city! This special edition version of METROPLEX features two giant blasters, metallic coated armor, chrome foil stickers, a converting SCAMPER figure as well as 12 miniature silver and gold AUTOBOT and DECEPTICON figures to inhabit his AUTOBOT city mode! His lights and sounds take the battle to a whole new level! (Approximate Retail Price: $149.99)

#6 TRANSFORMERS PRIME BEAST HUNTERS SHOCKWAVE’S LAB set
PREDACONS are on the loose in Asia too with a special edition of this set available only in this region beginning at the end of August! The evil DECEPTICON scientist, SHOCKWAVE and his cloning chamber are featured in this special edition figure set, featuring a VOYAGER CLASS SHOCKWAVE with a special G1-inspired paint scheme, as well as a COMMANDER CLASS PREDAKING figure with an ENERGON-infused translucent design. The #6 item features an orange hued PREDAKING, differing from the Comic-Con special edition version. Sold in special collectible “Laboratory” packaging based on the hit TV series, TRANSFORMERS PRIME: BEAST HUNTERS, this set is an official part of the TRANSFORMERS 30TH Anniversary celebration! (Approximate Retail Price: $49.99)

#7 FIRST LOOK TRANSFORMERS PRIME BEAST HUNTERS OPTIMUS PRIME Action Figure
Available in Asia markets in mid-July, it’s an early look at the largest TRANSFORMERS PRIME BEAST HUNTERS OPTIMUS PRIME in special edition packaging. The AUTOBOT leader gets an upgrade with the Dragon Assault truck mode and 5 dragon-blasting Firebreath Cyclocannons. In this BEAST HUNTERS faceoff against PREDAKING, OPTIMUS PRIME has to run out of ammo at some point, right? Wrong! (Approximate Retail Price: $59.99)

#8 TRANSFORMERS MASTERPIECE ACID STORM Action Figure
Available exclusively at Toys “R” Us in North America and Asia, this is the Masterpiece debut for ACID STORM – a new Seeker to continue the Masterpiece collection. A tactical specialist, ACID STORM has a very specific and very destructive set of skills. He can control the weather by unleashing armor-eating acid rain. AUTOBOTS without umbrellas beware, this Masterpiece ACID STORM will let it pour for the TRANSFORMERS 30th Anniversary celebration! (Approximate Retail Price: $69.00)

#9 TRANSFORMERS MASTERPIECE SOUNDWAVE Action Figure
Available exclusively at Toys “R” Us in North America and Asia, this Masterpiece SOUNDWAVE figure features the tremendously popular, high ranking DECEPTICON Communications Officer with all five cassette minions. Celebrate the 30th Anniversary of TRANSFORMERS with SOUNDWAVE and all his despicable minions. (Approximate Retail Price: $69.99)

#10 TRANSFORMERS PLATINUM EDITION PREDAKING Action Figure
Available exclusively through Amazon.com com in North America and available later in the year as part of the Asia region’s mainline offering, the PLATINUM EDITION PREDAKING figure is the largest Combiner in this much-anticipated re-release. AUTOBOTS beware, because the ultimate predator is on the hunt for someone to pound! He's more powerful than any PREDACON, because he's made of 5 of them! The PREDACON DIVEBOMB, PREDACON HEADSTRONG, PREDACON RAMPAGE, PREDACON RAZORCLAW and PREDACON TOROX figures all convert from robot mode to beast mode and back. But when the battle calls for a giant warrior, they combine to build one enormous PREDAKING figure! (Approximate Retail Price: $119.99)

#11 TRANSFORMERS CONSTRUCT-BOTS PREDACONS RISING PREDAKING Set
Available exclusively at Target in North America as part of the PREDACONS RISING program, the TRANSFORMERS CONSTRUCT-BOTS PREDAKING set features the first PREDACON CONSTRUCT-BOT figure available during the all new segment launch this fall. The ultimate AUTOBOT hunter is now customizable as kids and fans can use the 59 pieces in this set to build a fierce PREDAKING robot figure! Once built, fans can convert him to fierce dragon mode. (Approximate Retail Price: $24.99)

The remainder of the Thrilling 30 numbered items which will be available in 2014 during the anniversary year will then be announced at international Toy Fairs beginning in January 2014.
# # #


About Hasbro, Inc.
Hasbro, Inc. (NASDAQ: HAS) is a branded play company dedicated to fulfilling the fundamental need for play for children and families through the creative expression of the Company’s world class brand portfolio, including TRANSFORMERS, MONOPOLY, PLAY-DOH, MY LITTLE PONY, MAGIC: THE GATHERING, NERF and LITTLEST PET SHOP.  From toys and games, to television programming, motion pictures, digital gaming and a comprehensive licensing program, Hasbro strives to delight its global customers with innovative play and entertainment experiences, in a variety of forms and formats, anytime and anywhere. The Company's Hasbro Studios develops and produces television programming for more than 170 markets around the world, and for the U.S. on Hub Network, part of a multi-platform joint venture between Hasbro and Discovery Communications (NASDAQ: DISCA, DISCB, DISCK). Through the company's deep commitment to corporate social responsibility, including philanthropy, Hasbro is helping to build a safe and sustainable world for future generations and to positively impact the lives of millions of children and families every year. It has been recognized for its efforts by being named one of the "World's Most Ethical Companies" and is ranked as one of Corporate Responsibility Magazine's "100 Best Corporate Citizens." Learn more at http://www.hasbro.com.

HasbroToyShop SDCC 2013 Press Release - Transformers and More

Transformers News: HasbroToyShop SDCC 2013 Press Release - Transformers and More
Date: Monday, July 15th 2013 3:44pm CDT
Categories: Company News, Event News, Press Releases, Toy News
Posted by: Va'al | Credit(s): Hasbro

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To round off the SDCC press statements from Hasbro, here is some news regarding the convention exclusives toys! Check it out below.

HASBRO AGAIN DELIVERS COVETED SPECIAL EDITION TOYS AT COMIC-CON INTERNATIONAL,
FEATURING TRANSFORMERS, MY LITTLE PONY, G.I. JOE AND MORE


Pawtucket, R.I. – July 15, 2013 — Continuing a highly anticipated annual tradition, Hasbro, Inc. (NASDAQ:HAS) is coming to Comic-Con International in San Diego, California, with a wide selection of special edition action figures and toys that are set to be some of the most coveted items available at the show. The special edition figures are drawn from the lore of some of Hasbro’s most popular brands, as well as comics, animated series and video games. Fans can expect special edition figures from Hasbro’s G.I. JOE, JEM, MY LITTLE PONY and TRANSFORMERS brands as well as from its licensed properties, ANGRY BIRDS, STAR WARS, MARVEL and STAR WARS at Comic-Con International.

The special edition items will be available at the HasbroToyShop booth (#3329) at Comic-Con
International starting on Preview Night, July 17 (while supplies last), as well as in very limited quantities after the show at HasbroToyShop.com. Highlights of the range of special edition toys include the TITAN CLASS METROPLEX SDCC Edition figure, the official figure #1 in the TRANSFORMERS Thrilling 30 line of toys celebrating TRANSFORMERS 30 Anniversary. For all the MY LITTLE PONY fans at Comic-Con, Hasbro is excited to offer the DJ PON-3 figure, standing six inches tall, with music notes for a cutie mark, SWAROVSKI® ELEMENTS on her glasses and horn, and a case that lights up!

The comprehensive list of Hasbro’s 2013 Comic-Con International Special Edition Figures features:

G.I. JOE

G.I. JOE SKYSTRIKER VEHICLE WITH JETFIRE DECO AND V.A.M.P. WITH AUTOBOT HOUND DECO AND 3.75-Inch SNAKE EYES & BARONESS & DECEPTICON BLUDGEON Special Edition Pack
(Approximate Retail Price: $99.99; Ages: 4 & up; Available through HasbroToyShop.com, Booth #3329 at Comic-Con International in San Diego)
The third and final installment of G.I. JOE meets the TRANSFORMERS 2013 SDCC special edition toys! The fan-favorite line goes out in grand style, with two iconic G.I. JOE vehicles—the SKYSTRIKER Jet and the V.A.M.P. Ground Transport—given AUTOBOT decos as the heroic JETFIRE and AUTOBOT HOUND! The set also comes with a 3.75-inch BARONESS action figure with a special edition RAVAGE robotic panther, a 3.75-inch SNAKE EYES figure with special edition AUTOBOT deco and a 3.75-inch figure based on DECEPTICON BLUDGEON. Additionally, the set includes a small boom box with three cassette tapes—better known to TRANSFORMERS fans as the classic alt-mode of AUTOBOT BLASTER along with his AUTOBOT CASSETTES. Figures and vehicles do not convert. Following the convention, a limited number will be available on HasbroToyShop.com. Yo, Joe AND Roll Out!

JEM AND THE HOLOGRAMS

JEM AND THE HOLOGRAMS Glitter ‘N Gold JEM/JERRICA BENTON Doll
(Integrity Toys/Approximate Retail Price $140.00/Available through HasbroToyShop.com, Booth #3329 at Comic-Con International in San Diego)
Under license from Hasbro, fans will be dazzled by Glitter ‘N Gold JEM/JERRICA BENTON from Integrity Toys! This fully articulated 12-inch fashion doll features hand-applied eyelashes and pink and golden blond accented rooted hair, styled in the JEM signature look. As a tribute to the original doll from 1986, this themed mini-giftset includes two complete looks! The first look, allows JERRICA BENTON to attend the Glitter ‘N Gold Award ceremony in style while the second truly outrageous look completely transforms JERRICA into JEM, the rock 'n roll star with a heart of gold! Set includes doll, two outfits, two pairs of shoes, Jemstar earrings, Glitter ‘N Gold Award (with removable gold album), wireless microphone
accessory, limited edition Glitter ‘N Gold doll display stand and exclusive certificate of
authenticity. Following the convention, a limited number will be available on HasbroToyShop.com.

MARVEL

MARVEL LEGENDS SPECIAL EDITION MARVEL’S THUNDERBOLTS Collector Pack
(Approximate retail price: $89.99; Ages: 4 & up; Available through HasbroToyShop.com, Booth #3329 at Comic-Con International in San Diego)
Justice...like lightning! For the first time, collectors will be able to capture the reformed super-criminals known as MARVEL’S THUNDERBOLTS in the fan-favorite 6-inch MARVEL LEGENDS scale! Featuring team leader LUKE CAGE, GHOST, CROSSBONES, MARVEL’S MOONSTONE and JUDITH CHAMBERS, this set comes in a collectible display box with exclusive art by well-known comic artist Kev Walker! Following the convention, a limited number will be available on HasbroToyShop.com.

MARVEL UNIVERSE 3.75-Inch DEADPOOL CORPS Special Edition Figure Set
(Approximate Retail Price $49.99; Ages 4 & up; Available through HasbroToyShop.com, Booth #3329 at Comic-Con International in San Diego)
“Any evil that threatens the universe can eat lead. For the rest of us...tacos!” The Merc with a Mouth teams up with his favorite allies — alternate universe versions of himself — in this highly collectible and unique action figure set. The 3.75-inch MARVEL UNIVERSE figures of DEADPOOL, LADY DEADPOOL and CHAMPION OF THE UNIVERSE, along with figurines of KIDPOOL, DOGPOOL and SQUIRRELPOOL come packaged in individual “taco shells,” all inside a collectible taco truck package! Following the convention, a limited number will be available on HasbroToyShop.com.

MY LITTLE PONY

MY LITTLE PONY 2013 Special Edition Pony
(Approximate Retail Price $49.99; Available through HasbroToyShop.com, MY LITTLE PONY Fair & Convention, and Booth #3329 at Comic-Con International in San Diego)
Turn the tables with this year’s special edition MY LITTLE PONY figure, sure to be a cherished fan favorite in 2013! Inspired by the popular DJ PON-3 character from the animated series “My Little Pony Friendship is Magic,” this white unicorn stands six inches tall and ready to rock, featuring music notes for a cutie mark. The DJ PON-3 figure will make a shining addition to any pony collection as she’s embellished with SWAROVSKI ®ELEMENTS on her glasses and horn, and glittery accents that shimmer across her molded blue mane. The special edition MY LITTLE PONY figure will be available this year at the MY LITTLE PONY Fair and Convention and San Diego Comic-Con. Following both conventions, a
limited number will be available on HasbroToyShop.com.

STAR WARS

STAR WARS THE BLACK SERIES 6-INCH BOBA FETT ACTION FIGURE WITH HAN SOLO IN
CARBONITE ACCESSORY

(Approximate Retail Price: $44.99; Ages 4 & up; Available through HasbroToyShop.com, Booth #3329 at Comic-Con International in San Diego)
In 2013, Hasbro takes collectible STAR WARS action figures to the next level with the introduction of THE BLACK SERIES action figure line! For the first time ever, Hasbro is introducing a 6-inch scale of the greatest characters from the STAR WARS universe, and fans will have their first opportunity to start their BLACK SERIES 6-inch figure collection at San Diego Comic-Con with the BOBA FETT action figure which comes with HAN SOLO IN CARBONITE accessory. Following the convention, a limited number will be available on HasbroToyShop.com.

ANGRY BIRDS STAR WARS SPECIAL ACTION FIGURE SET
(Approximate Retail Price: $24.99; Ages 4 & up; Available through HasbroToyShop.com, Booth #3329 at Comic-Con International in San Diego)
The original 12 STAR WARS action figures are re-imagined for San Diego Comic-Con with a twist based on the mega-hit mobile game ANGRY BIRDS STAR WARS from Rovio Entertainment! LUKE
SKYWALKER, PRINCESS LEIA, HAN SOLO, OBI-WAN KENOBI, CHEWBACCA, R2-D2, C-3PO, DARTH VADER, STORMTROOPER, SAND PEOPLE, IMPERIAL NAVY COMMANDER and a JAWA are all re-imagined as heroic birds or evil pigs in this set, with each figure in a unique vintage-style blister card featuring ANGRY BIRDS homage to the classic Kenner artwork! The individual blister cards are all packaged together in a collectible package!

TRANSFORMERS

TRANSFORMERS GENERATIONS TITAN CLASS METROPLEX SDCC EDITION
(Approximate Retail Price: $149.99; Ages 5 & up; Available through HasbroToyShop.com, Booth #3329 at Comic-Con International in San Diego)
The TRANSFORMERS GENERATIONS TITAN CLASS METROPLEX is the largest converting
TRANSFORMERS toy at over two feet tall, and San Diego Comic-Con will be the fans’ first opportunity to feast their optics on him! METROPLEX converts from robot mode to rolling battle platform mode, and also converts into an AUTOBOT city! This special edition version of METROPLEX features two giant blasters, metallic coated armor, chrome foil stickers, as well as 12 miniature AUTOBOT and DECEPTICONS figures to inhabit his AUTOBOT city mode! TITAN CLASS METROPLEX SDCC Edition is the official figure #1 in the TRANSFORMERS Thrilling 30 line of toys celebrating TRANSFORMERS 30th Anniversary.

TRANSFORMERS PRIME BEAST HUNTERS SHOCKWAVE’S LABORATORY
(Approximate Retail Price: $49.99; Ages 5 & up; Available through HasbroToyShop.com, Booth #3329 at Comic-Con International in San Diego)
Where do PREDACONS come from? Why, SHOCKWAVE’S Lab, of course! The evil DECEPTICON
scientist and his cloning chamber are featured in this SDCC special edition figure set, featuring a VOYAGER CLASS SHOCKWAVE with a special G1-inspired paint scheme, as well as a COMMANDER CLASS PREDAKING figure with an ENERGON-infused translucent design. Sold in special collectible “Laboratory” packaging based on the hit TV series, TRANSFORMERS PRIME: BEAST HUNTERS, this set is an official part of the TRANSFORMERS 30th Anniversary celebration!

TRANSFORMERS TITAN GUARDIANS Action Figure Set
(Approximate Retail Price: $39.99; Ages 5 & up; Available through HasbroToyShop.com #3329 at Comic-Con International in San Diego)
Featuring five classic TRANSFORMERS characters — OPTIMUS PRIME, MEGATRON, STARSCREAM,
SOUNDWAVE and GRIMLOCK — this set of five non-converting figures delivers classic G1 styles that fans will love!


About Hasbro
Hasbro, Inc. (NASDAQ: HAS) is a branded play company dedicated to fulfilling the fundamental need for play for children and families through creative expression of the Company’s world class brand portfolio, including TRANSFORMERS, MONOPOLY, PLAY-DOH, MY LITTLE PONY, MAGIC: THE GATHERING, NERF, LITTLEST PET SHOP and G.I. JOE. From toys and games, to television programming, motion pictures, digital gaming and a comprehensive licensing program, Hasbro strives to delight its global customers with innovative play and
entertainment experiences, in a variety of forms and formats, anytime and anywhere. The Company's Hasbro Studios develops and produces television programming for more than 170 markets around the world, and for the U.S. on The Hub TV Network, part of a multi-platform joint venture between Hasbro and Discovery Communications (NASDAQ: DISCA, DISCB, DISCK). Through the company's deep commitment to corporate social responsibility, including philanthropy, Hasbro is helping to build a safe and sustainable world for future generations and to positively impact the lives of millions of children and families every year. It has been recognized for its efforts by being named one of the "World's Most Ethical Companies" and is ranked as one of Corporate Responsibility Magazine's "100 Best
Corporate Citizens." Learn more at http://www.hasbro.com.

The Hunt is On - Transformers Prime Beast Hunters UK Tour

Transformers News: The Hunt is On - Transformers Prime Beast Hunters UK Tour
Date: Wednesday, June 12th 2013 6:46am CDT
Categories: Cartoon News, Event News, Media, Press Releases
Posted by: Va'al | Credit(s): Habro UK, Bite Global

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Views: 34,543

This is for all the UK fans out there (or disgruntled Brits, as we call ourselves): Hasbro and Bite Global are partnering up this summer to take the Optimus Prime truck on tour around the country, in order to promote the Transformers Prime: Beast Hunters series and line. Read the following press release for more information!

The Hunt is On - Transformers Prime Beast Hunters UK Tour


THE HUNT IS ON: TRANSFORMERS PRIME BEAST HUNTERS TOUR HITS THE UK
“A new fearsome faction of TRANSFORMERS beasts has arrived on earth to threaten the AUOTBOTS, who must now evolve into BEAST HUNTERS to fight them…”


To celebrate the launch of the new TRANSFORMERS PRIME BEAST HUNTERS, the OPTIMUS PRIME truck is embarking on a UK tour where fans will get the chance to ‘choose their side’ and discover the new range.

Based on the third season of the Emmy Award-winning animated series TRANSFORMERS PRIME, TRANSFORMERS PRIME BEAST HUNTERS, the AUTOBOTS face off against both the DECEPTICONS and an unprecedented new foe: the dragon-like PREDACONS, led by the spectacular PREDAKING character! Hasbro’s 2013 TRANSFORMERS PRIME product line will be based on the new BEAST HUNTERS story and will feature many of the new PREDACON characters as well as new designs for favourite characters like OPTIMUS PRIME, BUMBLEBEE and more.

Accompanying the replica of the AUTOBOTS leader will be an interactive TRANSFORMERS Station that will showcase the new range of BEAST HUNTERS toys alongside viewings of the thrilling new DVD series TRANSFORMERS PRIME, digital play areas and the opportunity for fans to have a customisable picture taken with OPTIMUS PRIME and the new BEAST HUNTERS against a green screen.

The OPTIMUS PRIME truck and TRANSFORMERS Station will be at the following events this Summer:
Royal Highland Show, Edinburgh: 20th-23rd June
Fairford Airshow, Swindon: 20th-21st July
Sunderland Airshow: 27th-28th July
Bristol Airshow: 8th-11th August
Lollibop, London: 16th-18th August
Bournemouth Show: 29th August-1st September

For more information on the OPTIMUS PRIME truck and TRANSFORMERS Station, please contact Hasbro@biteglobal.com / 020 8741 1123


The Hunt is On - Transformers Prime Beast Hunters UK Tour

The Hunt is On - Transformers Prime Beast Hunters UK Tour


With the same press release, another piece of information has been revealed, concerning the release of what appears to be series three of Transformers Prime (though confusingly named Series One).

Also coming this Summer is the new TRANSFORMERS PRIME: SERIES ONE – DECEPTICONS UNLEASHED on DVD. The latest series sees the Transformers face their toughest challenge yet in their quest to save OPTIMUS PRIME - a must-see for any Transformers fan! The DVD is available at all major retailers and via digital download from June 24th, priced at £10.99.

Hasbro Unleashes TRANSFORMERS "BEAST HUNTERS"

Transformers News: Hasbro Unleashes TRANSFORMERS "BEAST HUNTERS"
Date: Tuesday, February 12th 2013 10:34am CST
Categories: Cartoon News, Press Releases
Posted by: El Duque | Credit(s): Hasbro

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We just received the following Transformers Prime "Beast Hunters" Press Release from Hasbro. Looks like we can look forward to "Predacons Rising" DVD this October featuring exclusive content as well as TV movie later this year. See the full press release below:

Hasbro Unleashes TRANSFORMERS "BEAST HUNTERS"


February 12, 2013

Hasbro Unleashes TRANSFORMERS "BEAST HUNTERS"


The TRANSFORMERS Franchise Unveils New Brand Expression Across Expansive Range of Entertainment Experiences


NEW YORK--(BUSINESS WIRE)-- In 2013 Hasbro, Inc. (NASDAQ: HAS) heralds a new era for its globally popular TRANSFORMERS brand with the introduction of BEAST HUNTERS, an expansive multi-platform brand experience. The new evolution in the TRANSFORMERS franchise launches at the 110th American International Toy Fair in New York City where new entertainment, digital entertainment experiences, action figures and more will be showcased.

Hasbro Unleashes TRANSFORMERS "BEAST HUNTERS"


Hasbro launches the TRANSFORMERS BEAST HUNTERS multiplatform brand experience at the 110th American International Toy Fair. The new dragon-like PREDAKING character seen here is featured in the upcoming season of the TRANSFORMERS PRIME animated series produced by Hasbro Studios. (Photo: Business Wire)

When a fearsome new faction, the PREDACONS, emerge on Earth, OPTIMUS PRIME and the AUTOBOTS adapt with never before seen BEAST HUNTERS abilities to battle this all new enemy. TRANSFORMERS BEAST HUNTERS finds the AUTOBOTS facing off against both the DECEPTICONS and the dragon-like PREDACONS, an unprecedented new foe led by the spectacular PREDAKING character. BEAST HUNTERS is the touchstone for the TRANSFORMERS brand across all platforms in 2013 driven by the award winning "Transformers Prime" animated series which is produced by Hasbro Studios, airs on The HUB television network in the U.S. and is seen by kids and fans in 182 countries.

"BEAST HUNTERS invigorates the trendsetting TRANSFORMERS brand with a compelling new enemy for the AUTOBOTS in the PREDACON faction featuring incredible new beast-themed characters like PREDAKING," said John Frascotti, Chief Marketing Officer, Hasbro. "BEAST HUNTERS will be a major focus introducing innovative new entertainment and branded play experiences, delivering an exciting new era for millions of TRANSFORMERS fans around the world."

Hasbro will deliver the BEAST HUNTERS experience across the TRANSFORMERS franchise in the following ways:

Entertainment: Kids and fans can look forward to a beast filled season of "Transformers Prime" BEAST HUNTERS as well as exclusive content in the "Predacons Rising" DVD launching in October and a TV movie event airing later in the year on The Hub.

Online Story & Character Experiences: Witness the inception of the PREDACON faction and explore a mysterious incident in DECEPTICON SHOCKWAVE's laboratory on http://www.TRANSFORMERS.com. The complete BEAST HUNTERS takeover of the website will also feature insightful character biographies and a host of digital shorts for kids to learn all about the new PREDACON characters.

Digital Entertainment and Gaming: The TRANSFORMERS: LEGENDS mobile trading card game from DeNA, currently available for free on AndroidTM platforms and coming soon for iOS, will introduce new PREDACON character cards.

Licensed Merchandise: Kids and fans will be able to express their TRANSFORMERS BEAST HUNTERS style with a variety of licensed apparel and more.

Publishing: IDW Publishing will introduce a series of TRANSFORMERS comic books featuring BEAST HUNTERS characters and stories.

Innovative Toys and Action Figures: Hasbro's TRANSFORMERS product line will be based on the BEAST HUNTERS story and will feature many of the PREDACON characters as well as new designs for favorite characters including OPTIMUS PRIME, BUMBLEBEE and more. Kids will have the opportunity to play out the new BEAST HUNTERS story across the TRANSFORMERS PRIME action figure line, BOT SHOTS battling figures, KRE-O TRANSFORMERS building sets and new CONSTRUCT-BOTS customizable action figures. Each TRANSFORMERS CONSTRUCT- BOTS figure includes a robot frame and lots of armor, weapons and accessory parts to let kids build and customize and build their dream TRANSFORMERS robot action figure. To enhance the TRANSFORMERS play experience, each CONSTRUCT- BOTS figure can quickly convert from robot to vehicle and back without taking it apart. All parts are interchangeable between all TRANSFORMERS CONSTRUCT- BOTS figures, so there's almost no limit to what kids can create.

For more TRANSFORMERS news, fans can keep up with the latest brand and product information on the official TRANSFORMERS brand Facebook page at http://www.Facebook.com/TRANSFORMERS and official TRANSFORMERS Youtube channel at http://www.Youtube.com/Transformers.

About Hasbro

Hasbro, Inc. (NASDAQ: HAS) is a branded play company dedicated to fulfilling the fundamental need for play for children and families through creative expression of the Company's world class brand portfolio, including TRANSFORMERS, MONOPOLY, PLAY-DOH, MY LITTLE PONY, MAGIC: THE GATHERING, NERF, LITTLEST PET SHOP and G.I. JOE. From toys and games, to television programming, motion pictures, digital gaming and a comprehensive licensing program, Hasbro strives to delight its global customers with innovative play and entertainment experiences, in a variety of forms and formats, anytime and anywhere. The Company's Hasbro Studios develops and produces television programming for more than 170 markets around the world, and for the U.S. on The Hub TV Network, part of a multi-platform joint venture between Hasbro and Discovery Communications (NASDAQ: DISCA, DISCB, DISCK). Through the company's deep commitment to corporate social responsibility, including philanthropy, Hasbro is helping to build a safe and sustainable world for future generations and to positively impact the lives of millions of children and families every year. It has been recognized for its efforts by being named one of the "World's Most Ethical Companies" and is ranked as one of Corporate Responsibility Magazine's "100 Best Corporate Citizens." Learn more at http://www.hasbro.com.

Press Release: Hasbro Showcases Portfolio of Brands and Innovative New Play Experiences at the 110th American International Toy Fair

Transformers News: Press Release: Hasbro Showcases Portfolio of Brands and Innovative New Play Experiences at the 110th American International Toy Fair
Date: Thursday, February 7th 2013 10:59am CST
Categories: Event News, Press Releases, Toy News
Posted by: El Duque | Credit(s): Hasbro

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Hasbro Showcases Portfolio of Brands and Innovative New Play Experiences at the 110th American Inter


February 7, 2013

Hasbro Showcases Portfolio of Brands and Innovative New Play Experiences at the 110th American International Toy Fair


Premier Global Branded Play Company Highlights New Introductions from TRANSFORMERS, MY LITTLE PONY, PLAY-DOH, FURBY and More


Hasbro Showcases Portfolio of Brands and Innovative New Play Experiences at the 110th American Inter


NEW YORK--(BUSINESS WIRE)-- Hasbro, Inc. (NASDAQ: HAS), home to many of the world's favorite entertainment and playtime brands, will celebrate new initiatives and product launches at the largest toy industry expo in the western hemisphere.


Hasbro showcases the new TRANSFORMERS CONSTRUCT-BOTS action figures at the American International Toy Fair in New York. CONSTRUCT-BOTS is the first ever line of TRANSFORMERS figures that kids can customize and convert. (Photo: Business Wire)

"Hasbro continues to deliver the best in branded play to consumers around the world with our unparalleled portfolio of multi-platform properties including TRANSFORMERS, MY LITTLE PONY and MONOPOLY," said John Frascotti, chief marketing officer, Hasbro. "In 2013 Hasbro will offer a wide variety of new ways to experience our brands across multiple formats, making them available anytime and anywhere consumers want."

Featured in Hasbro's Toy Fair showcase is the highly anticipated launch of BEAST HUNTERS, the touchstone for the TRANSFORMERS brand entertainment in 2013 driven by the award winning "Transformers Prime" animated series. Produced by Hasbro Studios and seen by kids and fans in 182 countries around the world, the third season of the series finds the AUTOBOTS facing off against both the DECEPTICONS and unprecedented new foes: the dragon-like PREDACONS. The BEAST HUNTERS multi-platform IP and new PREDACON characters come to life across programming, digital games, publishing, new toys and more. At Toy Fair, Hasbro introduces a new, highly innovative way to experience TRANSFORMERS action figures with CONSTRUCT-BOTS, the first ever line of TRANSFORMERS figures that kids can customize and convert.

For fans of the MY LITTLE PONY brand, a pop-culture phenomenon, more magical journeys of friendship and fun kick off at Toy Fair. Kids around the world will enjoy discovering the whimsical world of pony friends, watching their adventures unfold in the "My Little Pony: Friendship is Magic" animated series created by Hasbro Studios. Fans can immerse themselves in imaginative stories of their own with delightful MY LITTLE PONY toys inspired by the series seen in 180 countries, including a variety of ponies and playsets based on the introduction of the CRYSTAL EMPIRE and the upcoming coronation of PRINCESS TWILIGHT SPARKLE. With over 200 licensees for the brand globally, fans can also experience the MY LITTLE PONY fun across a wide variety of platforms including the MY LITTLE PONY app from Gameloft available on iTunes and Google Play as well as the new, wildly popular comic book series from IDW Publishing.

The innovation doesn't stop with TRANSFORMERS and MY LITTLE PONY as Hasbro prepares an exciting new introduction for its classic PLAY-DOH compound. The iconic PLAY-DOH brand has been inspiring kids' creativity for generations and in 2013 Hasbro introduces a new compound to the line: PLAY-DOH PLUS, a soft and fluffy compound that allows for a new level of creative detail in PLAY-DOH play.

Highlights from Hasbro's innovative 2013 product showcase at the American International Toy Fair include:

ANGRY BIRDSTM STAR WARS® JENGA® RISE OF DARTH VADERTM GAME
May the Force be with you as you battle the dark side in the new ANGRY BIRDS STAR WARS JENGA RISE OF DARTH VADER GAME. Slingshot your JEDI birds from the LIGHTSABER LAUNCHER to defeat DARTH VADER and the evil SITH LORDS and win the game! Players can also unlock ANGRY BIRDS STAR WARS in-app content with a special code in each pack. (Ages: 8 & up/Approx. Retail Price: $29.99/Players: 1-2/Available: Fall 2013)

B-DAMAN BREAK BOMBER BATTLEFIELD Arena
Players must master power, speed and precision to keep up with the frenetic marble shooting play in the B-DAMAN BREAK BOMBER BATTLEFIELD arena, featured prominently in the B-DAMAN Season 1 TV series. Players start on opposite sides as they shoot at the rows of blocks in the center of the arena. Blasting away yellow blocks reveal red blocks. The player that blasts three out of five red blocks into the opponents' territory wins. Set includes one deluxe target play set with 25 blocks, completely enclosed arena walls, two B-DAMAN figures, two B-DAMAN Wide Magazine Accessory pieces and 16 marbles. (Ages 6 & up/Approx. Retail Price: $29.99/Available: Fall 2013)

BABY ALIVE REAL SURPRISES BABY Doll
The adorable BABY ALIVE REAL SURPRISES BABY doll gives little kids the experience of taking care of their very own baby. Just like a real baby she can sometimes be a little picky about what she wants to eat. This baby shakes her head from side to side to let you know what she likes and what she doesn't! REAL SURPRISES BABY wets and soils and kids can use one of the included diapers for a quick change. (Ages: 3 & up/Approx. Retail Price: $56.99/Available: Fall 2013)

BEYBLADE SHOGUN STEEL BEYWARRIOR Battlers and OCTAGON SHOWDOWN SET
Hasbro's first ever figure-based battling system is inspired by the spirits in the new BEYBLADE: SHOGUN STEEL series. Insert the ripcord into the battler, rev it up, and send it spinning into action to bring the intensity of SHOGUN STEEL to life. Each BEYWARRIOR battler is made of five pieces to allow for ultimate customization, including interchangeable arms and feature different spirits from the BEYBLADE: SHOGUN STEEL show. The intricately designed OCTAGON SHOWDOWN set arena allows battlers to spin, crash, and ricochet for optimal BEYWARRIOR battling! (Ages 8 & up; BEYWARRIOR Battlers Approx. Retail Price: $9.99; OCTAGON SHOWDOWN SET: $39.99/Available: Fall 2013; Each Sold Separately)

EASY-BAKE Ultimate Oven
Chefs-in-training will love to gather with their friends to bake and decorate sweet and savory snacks in this oven which features a heating element similar to a conventional oven and that does not require a light bulb. Easy to use, the oven features a larger cooking chamber and big baking pans. This fall, to commemorate its 50th anniversary, the EASY-BAKE brand will release a new color scheme for the EASY-BAKE Ultimate Oven, a sleek silver, blue and black model. Adult participation and electricity required. (Ages: 8 & up/Approx. Retail Price: $54.99/Available: Spring 2013)

FURBY PARTY ROCKERS
Funky, wild and ready to shake things up, the PARTY ROCKERS friends are lively companions for any FURBY. Rock these colorful creatures back and forth to put the FURBY PARTY ROCKERS in party mode, but be careful — the more they rock, the wilder they get! With an already formed personality, the FURBY PARTY ROCKERS will react to how they are treated, pull their tails and the FURBY PARTY ROCKERS might let out a laugh. The FURBY PARTY ROCKERS creatures will react to other PARTY ROCKERS and FURBY, by having a ‘conversation' or singing a song together. The FURBY PARTY ROCKERS friends also respond to the free FURBY app, available for iOS and Android devices. Not all functions of the app. work with PARTY ROCKERS. Each sold separately. (Ages: 6 & up/Approx. Retail Price: $24.99/Available: Spring 2013)

FURREAL FRIENDS CUDDLES, MY GIGGLY MONKEY Pet
The FURREAL FRIENDS CUDDLES, MY GIGGLY MONKEY pet provides children the ultimate nurturing pet play experience with an animal they have always dreamed of owning! The CUDDLES, MY GIGGLY MONKEY pet will respond to many cherished play patterns, such as feeding, diaper changing, cuddling, tickling, swinging and rocking to sleep! The pet recognizes when she's being swung in the air, and will respond with lifelike laughter and silly monkey sounds. Tickle her tummy and this loveable monkey will burst into a fit of giggles. When it's bedtime for your baby monkey, rock her gently and the CUDDLES, MY GIGGLY MONKEY pet will start to snooze, and slowly close her eyes. (Ages: 4 & up/Approx. Retail Price: $74.99/Available: Fall 2013)

G.I. JOE MOVIE NINJA COMMANDOS Action Figures
Inspired by the G.I. JOE: RETALIATION movie hitting theaters on March 29th, 2013 in 3D, The G.I. JOE NINJA COMMANDO figures are 10-inch large-scale figures that feature quick-draw BATTLE-KATA and Ninja action. With the press of a button, figures magically "grab" weapons to arm themselves for battle. Figures also feature electronic sound effects and phrases. Choose from the iconic Ninja SNAKE EYES and BATTLE-KATA skilled ROADBLOCK. Figures sold separately. (Ages: 5 & up/Approx. Retail Price: $19.99/Available: 2/11/13)

KRE-O STAR TREK U.S.S. ENTERPRISE
Explore the final frontier with the crew of the U.S.S. ENTERPRISE, the iconic ship from the upcoming STAR TREK movie from Paramount Pictures. Based on the ship featured in the film, the KRE-O U.S.S. ENTERPRISE is 18" long, includes a display stand, and is the first KRE-O set that actually lights up! Explore the lighted Bridge interior play area, glowing warp engines, and launch a projectile from a lighted photon torpedo. Kids and fans alike will be excited to find KREON figures representing KIRK, SPOCK, BONES and more in the ENTERPRISE set which includes five KREON figures and 540 brick pieces. (Ages 6 & up/Approx. Retail Price: $69.99/Available: 2013)

LITTLEST PET SHOP Playset
Kids will be delighted to act out favorite moments from the popular LITTLEST PET SHOP animated series with the actual LITTLEST PET SHOP playset! The two-story pet shop has a habitrail for the new ROLLEROOS pet friends to ride through and they can take a spin in the hamster wheel! For a double dose of fun, tweens can detach the front and back portions of the building to create two separate play spaces. (Ages 4 & up/Approx. Retail Price: $29.99/Available: Fall 2013)

MAGIC JINN Game
Think of an animal and leave the rest up to MAGIC JINN! Be amazed as MAGIC JINN guesses your thoughts in this new interactive guessing game. Listen to a series of questions from MAGIC JINN to which you answer yes, no, or I don't know. You may think you can stump MAGIC JINN, but he will magically try to guess the animal you are thinking of with his questions! MAGIC JINN is also available in an additional category of Food and Drink. Each sold separately. (Ages 6 & up/Players: 1+/Approx. Retail Price: $19.99/Available: August 2013)

MARVEL IRON MAN 3 ASSEMBLERS Action Figure Assortment
In 2013, kids and fans can recreate the excitement of the IRON MAN 3 film with the buildable ASSEMBLERS action figure line. Each figure features an Interchangeable Armor System, allowing one figure to create more than 25 armor combinations and allowing armor to be switched out between the 16 available figures in the line to create 100's more combinations. Each figure sold separately. (Ages: 4 & up/Approx. Retail Price: $9.99/Available: Spring 2013)

MY LITTLE PONY CRYSTAL PRINCESS PALACE Playset
A princess needs her palace, and the MY LITTLE PONY CRYSTAL PRINCESS PALACE playset lets PRINCESS TWILIGHT SPARKLE live like royalty. The first floor opens up into a regal suite, complete with vanity and a closet for the new princess to store her royal accessories. Take a trot up the golden staircase and get a magical view of EQUESTRIA through the pretty pink telescope. The playset comes with an exclusive 3-inch PRINCESS TWILIGHT SPARKLE figurine and a treasure chest that comes chock full of accessories, including barrettes, rings, and even a golden crown. (Ages: 3 & up/Approx. Retail Price $24.99/Available: Fall 2013)

NERF N-SPORTS CYBERHOOP Set
Shoot. Score. Share! The NERF N-SPORTS CYBERHOOP set lets players turn any room into a virtual stadium and challenge themselves or friends to a basketball showdown. To begin play, kids simply download the free CYBERHOOP app on to their iDevice then select from one of five basketball challenges to start shooting hoops! The CYBERHOOP set transmits players' scores to the smart device and the app provides exciting commentary, tracks game stats and captures games on video. Players can share their coolest shots from each game in an epic highlight reel or even play virtually with friends online via the app. The CYBERHOOP app will be available for free download exclusively at the App Store℠ and is compatible with the iPhone 4, iPhone 4S, iPhone 5, iPad (2nd, 3rd, 4th generation), iPad mini, and the iPod Touch (4th and 5th Generation). (Ages: 8 & up/Approx. Retail Price: $19.99/Available: Fall 2013)

PLAY-DOH PERFECT TWIST ICE CREAM PARLOR Playset
Swirl up some fun and create PLAY-DOH PLUS soft serve ice cream treats with the PERFECT TWIST ICE CREAM PARLOR playset! With a twist of two new vibrant PLAY-DOH PLUS colors, the magical SWIRLER enhances sweet shoppe play and creates the most realistic looking soft serve ice cream cones yet! Kids can then sprinkle on some colorful PLAY-DOH toppings to decorate their very own cone with the Rainbow Sprinkle Crank & Cone dispenser. (Ages: 3 & up/Approx. Retail Price: $19.99/Available: Fall 13)

STAR WARS® ANAKIN TO DARTH VADER™ ACTION FIGURE
Hasbro introduces a breakthrough action figure innovation to celebrate the DARTH VADER character with the STAR WARS ANAKIN TO DARTH VADER figure. Standing at 13-inches tall, this figure changes from ANAKIN SKYWALKER to DARTH VADER by attaching the helmet and armor, and includes iconic phrases, sound effects, and a LIGHTSABER that changes from blue to red. (Ages: 4 & up/Approx. Retail Price: $24.99; Available: Fall 2013)

TRANSFORMERS CONSTRUCT-BOTS ELITE Action Figure Assortment
Build YOUR Bot! Each TRANSFORMERS CONSTRUCT- BOTS ELITE action figure includes a robot frame and lots of armor, weapons and accessory parts (50-55 pieces) so kids can construct, customize and convert favorite TRANSFORMERS characters—each figure can convert from robot to vehicle and back without taking it apart! Plus, all the parts are interchangeable between all TRANSFORMERS CONSTRUCT-BOTS figures (each sold separately), so there's almost no limit to what kids can create. Kids can also store their figures in the included re-sealable case. Choose from 10 characters like WHEELJACK and SOUNDWAVE, each sold separately. (Ages: 6 & up/Approx. retail price: $14.99/Available: August 2013)

TRANSFORMERS PRIME BEAST HUNTERS VOYAGER CLASS Assortment
The leaders of the AUTOBOTS and PREDACONS face off in these large-scale action figures. Based on the third season of Hasbro Studios' hit animated series TRANSFORMERS PRIME, OPTIMUS PRIME and PREDAKING each feature a powerful weapon, and OPTIMUS PRIME boasts his new BEAST HUNTERS look. There are six figures in the assortment; each includes multiple weapons and accessories. Each sold separately. (Ages: 5 & up/Approx. Retail Price: $19.99/ Available: February 2013)

TWISTER RAVE DANCE Game
The TWISTER RAVE DANCE game brings the fun with today's hottest music, great speakers and LED lights that shine to create your very own dance floor. Kids will love learning dances and showing off their moves to songs from popular artists, or they can plug their own mp3 players into the console, turning virtually any song into a dance song! The party never ends as players continue to learn new dances by following the lights and moving to the beat on the iconic TWISTER spots in head-to-head or freestyle play. (Ages: 8 & up/Players: 1-2/Approx. Retail Price: $34.99/Available: Fall 2013)

World Series of YAHTZEE Game
Rock the roll with the new World Series of YAHTZEE game. It's a fast-paced, casino-inspired face-to-face dice showdown where everyone rolls together and tries to match their dice to the YAHTZEE combination cards on the board. Roll fast to try and get the highest score and be the first to lock-in and start the electronic timer. When everyone has stopped rolling, grab your card for points. Highest score at the end of the game wins! Do you have what it takes to win World Series of YAHTZEE? (Ages: 8 & up; Players: 2-4/Approx. Retail Price: $19.99/ Available: March 2013)

About Hasbro
Hasbro, Inc. (NASDAQ: HAS) is a branded play company dedicated to fulfilling the fundamental need for play for children and families through creative expression of the Company's world class brand portfolio, including TRANSFORMERS, MONOPOLY, PLAY-DOH, MY LITTLE PONY, MAGIC: THE GATHERING, NERF, LITTLEST PET SHOP and G.I. JOE. From toys and games, to television programming, motion pictures, digital gaming and a comprehensive licensing program, Hasbro strives to delight its global customers with innovative play and entertainment experiences, in a variety of forms and formats, anytime and anywhere. The Company's Hasbro Studios develops and produces television programming for more than 170 markets around the world, and for the U.S. on The Hub TV Network, part of a multi-platform joint venture between Hasbro and Discovery Communications (NASDAQ: DISCA, DISCB, DISCK). Through the company's deep commitment to corporate social responsibility, including philanthropy, Hasbro is helping to build a safe and sustainable world for future generations and to positively impact the lives of millions of children and families every year. It has been recognized for its efforts by being named one of the "World's Most Ethical Companies" and is ranked as one of Corporate Responsibility Magazine's "100 Best Corporate Citizens." Learn more at http://www.hasbro.com.

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