LAS VEGAS — Batman has his bat cave. Superman has his fortress of solitude. And soon the Avengers and a team of Transformers will call a corner on the Las Vegas Strip home.
Treasure Island casino-hotel has leased 28,000 square feet above a CVS drugstore to Victory Hill Exhibitions to create immersive displays dedicated to the pop-culture brands.
The 10-year lease includes $2 million in tenant improvements to the corner space on Las Vegas Boulevard and Spring Mountain Road.
Victory Hill ended its 18-month run at the Discovery Times Square space in New York where it offered its Marvel's Avengers S.T.A.T.I.O.N. exhibit. The Transformers exhibit is exclusive to Las Vegas and is still in development.
The exhibit is expected to open by March or April. Company officials haven't decided on an admission price.
Victory Hill Exhibitions Teams With Hasbro For New 'TRANSFORMERS' Exhibit
NEW YORK, Nov. 18, 2015 /PRNewswire/ -- Victory Hill Exhibitions announced today plans to roll-out a new strategic initiative with Hasbro and its iconic TRANSFORMERS franchise. Set to open in 2016, The Transformers Experience will be a revolutionary new walk-through exhibit that immerses audiences in the world of the Autobots and their ongoing battle to protect Earth against the evil Decepticons.
Through the use of leading 3D stereoscopic technologies, advanced robotics, dynamic multimedia and projection mapping, intricate sets and engaging performances, audiences will be taken on a journey that will enable them to witness the sheer spectacle of these life size sentient, living robotic beings.
"The TRANSFORMERS franchise is one of the most recognizable of all time," said Nicholas Cooper, Chief Creative Officer of Victory Hill Exhibitions. "With such a rich story universe that expands across all platforms including digital, broadcast, theatrical, print and toy, this is the perfect time to debut an exhibition of this scale and magnitude. TRANFORMERS fans of all generations know the names Optimus Prime and Megatron and with this new exhibit we are going to bring those larger-than-life characters into our world in an equally larger-than-life way."
"Since its launch in 1984, TRANSFORMERS rich immersive storylines and iconic characters have entertained generations of fans through film, publishing and TV," said Tom Warner, Senior Vice President- Transformers Franchise. "We are excited to work with Victory Hill Exhibitions and see our robots brought to life through a multi-sensory interactive experience for fans around the world."
Victory Hill and Hasbro, Inc. will announce more information on The Transformers Experience in the coming days and weeks.
About Victory Hill Exhibitions
Victory Hill Exhibitions is an exhibition Production and Distribution Company focused on delivering engaging, educational and interactive exhibitions for the global market. The company is the industry leader in creating and delivering innovative and captivating content for events, exhibitions, interior architecture and experiential environmental spaces. With a focus on developing long term trusted and strategic relationships Victory Hill Exhibitions has over 25 years of combined experience delivering some of the most renowned and critically acclaimed exhibitions to the museum and entertainment industries. Using the latest technological capabilities and storytelling techniques, Victory Hill delivers impressive, visually appealing, educational content, and entertainment enjoyed by visitors of all ages. Recently acquired by Star Media Group's subsidiary, Singapore-listed Cityneon Holdings Ltd, Victory Hill Exhibitions is a 100% subsidiary of a main-board company with the Singapore Stock Exchange. For more information visit www.victoryhillexhibitions.com.
About Hasbro: Hasbro (NASDAQ: HAS) is a global company committed to Creating the World's Best Play Experiences, by leveraging its beloved brands, including LITTLEST PET SHOP, MAGIC: THE GATHERING, MONOPOLY, MY LITTLE PONY, NERF, PLAY-DOH and TRANSFORMERS, and premier partner brands. From toys and games, television programming, motion pictures, digital gaming and lifestyle licensing, Hasbro fulfills the fundamental need for play and connection with children and families around the world. The Company's Hasbro Studios and its film label, ALLSPARK PICTURES, create entertainment brand-driven storytelling across mediums, including television, film, digital and more. Through the Company's commitment to corporate social responsibility, including philanthropy, Hasbro is helping to build a safe and sustainable world and to positively impact the lives of millions of children and families. Learn more at www.hasbro.com, and follow us on Twitter (@Hasbro & @HasbroNews) and Instagram (@Hasbro).
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SOURCE Victory Hill Exhibitions
Hasbro's Investor Day presentation was yesterday.
Some things of note:
Slide 20 (see first image below) has TF5 teaser logo (nothing exciting), and some new product called "Alt Modes" - looks like keychains or something but it's a very small image.
Slide 23 (see second image below) has the TF brand revenue (revenue to Hasbro, not retail sales to consumers! HUGE difference!) chart that we've seen in previous years updated to include the 9 months out of this year so far. Pretty good start for them.
Slide 34 talks about expanding footprint into more global markets.
Some new Kre-o product on Slide 37, but it does not look to be Transformers related. Read elsewhere it is a Chinese market exclusive line.
Slide 38 (see third image below): appears to announce Micronauts return - as a crossover with Transformers. Kind of cool considering Micronauts' roots as Microman.
I enjoyed the financial slides. Interesting bit on 61 about slightly increasing resin costs expected for 2016.
Slide 65 mentions a new e-commerce site. Direct to consumer sales or just B2B?
Poor GI Joe. Also no sign of M.A.S.K. which was on the last (I think last, maybe the one before last) Investor presentation.
I’ve been waiting for this question to come along so I can answer - Yes, we were not given the green light to continue the comic past six issues. I’m turning in the script for #6 tomorrow and it will be the last issue in the regular series.
There are a lot of factors that went into this:
1. Almost all comics are pitched in short sets even if they are solicited as ongoing.
2. Comics are sold to retailers, not fans.
3. It was not digital-first.
All of that said, the reviews were good and the fan response couldn’t have made me happier. Priscilla did a brilliant job and made everything easy. Hasbro LOVED this book and it’s possible more of it could come out in the future but I can’t give out any details! Thank you all so much for posting about the comic, sending me questions and letting me get to know you.
John Barber (w) • Sara Pitre-Durocher (a) • Andrew Griffith (c)
CONQUERORS: CONCLUSION! The most dramatic action ever taken by an AUTOBOT sets the stage for next month’s mammoth issue 50. Earth and CYBERTRON. OPTIMUS PRIME and GALVATRON. SOUNDWAVE and COSMOS. It all comes together at four billion miles an hour.
FC • 32 pages • $3.99
Transformers #49—Subscription Variant
John Barber (w) • Sara Pitre-Durocher (a) • Casey W. Coller (c)
FC • 32 pages • $3.99
The end of the world as we know it!
Leads directly into next month’s epoch-changing issue 50.
They always say “this changes everything.” Hey, we’ve done it, too. But hold tight, TF fans—because the last page of this issue changes everything.
Variant Cover by Alex Milne!
Transformers: More Than Meets the Eye #49
James Roberts (w) • Hayato Sakamoto (a) • Alex Milne (c)
SHUTDOWN! A vengeful god stalks the corridors of the Lost Light, murdering everyone who makes eye contact. The crew must answer two questions: Why have they been singled out for punishment? And how do you stop someone who can kill you just by thinking about it?
FC • 32 pages • $3.99
Transformers: More Than Meets the Eye #49—Subscription Variant
James Roberts (w) • Hayato Sakamoto (a) • Nick Roche (c)
FC • 32 pages • $3.99
The stage is set. The players are in place. The lights are dimmed. Next month: the lights die.
The most acclaimed TRANSFORMERS comic book ever closes in on another milestone!
Lies, tragedy, comedy, and cold hard truth.
Variant Cover by Nick Roche!
Transformers: Sins of the Wreckers #3 (of 5)
Nick Roche (w & a & c)
SECRETS AND SINS! PROWL’s past—shrouded in mystery—begins to come to light… and the revelations aren’t pretty. But to get ahold of the missing AUTOBOT, the WRECKERS will have to face… the NOISEMAZE.
FC • 32 pages • $3.99
Transformers: Sins of the Wreckers #3 (of 5)—Subscription Variant
Nick Roche (w & a) • David LaFuente (c)
FC • 32 pages • $3.99
The sequel to the acclaimed LAST STAND OF THE WRECKERS continues!
No Cybertronian is safe—and no reader’s heart will be unbroken!
Caught in the web of lies and betrayals!
Written and drawn by Nick Roche (New Warriors, Transformers Spotlight: Megatron)
Variant Cover by Priscilla Tramontano!
Consumer demand for our brands has remained very strong throughout 2015 with many emerging and developed markets including the US, UK and Germany posting double-digit point-of-sale gains this quarter. This demand was evident across categories. In the US and UK, point-of-sale increased double digits in the boys, games, girls and preschool categories. In several countries, point-of-sale also grew in all four categories. Retail inventories are well-positioned to support demand for the holiday season with increases in inventory focused on new initiatives and growing brands. We continued to see strong demand for Hasbro brands. Absent foreign exchange, Hasbro franchise brands increased 4% in the third quarter with Nerf, Play-Doh and Monopoly posting the largest revenue increases. Over the first nine months of the year, franchise brands were up 8% absent FX. Transformers was down given the difficult comparison and Littlest Pet Shop was flat despite growth in the US. The other five franchise brands each reported growth in constant currency in the nine-month period.
Nerf is having another outstanding year with strong innovation driving the core as well as new initiatives including Nerf Modulus and Rival, both off to a strong start. Play-Doh's creative play continues to appeal to global consumers. We celebrated the first-ever world Play-Doh Day on September 16 and we are supporting new fall initiatives including Crazy Cuts and Cupcake Celebration. The growth in these brands helped offset the decline in Transformers. Last year the brand benefited from the Transformers Age of Extinction film. We continue to plan the future of Transformers franchise in all forms of entertainment including movies, television and digital expressions. Transformers Robots in Disguise is airing on Cartoon Network in the US and many international markets and Transformers Rescue Bots is also airing on networks around the world.
Finally, revenues in the entertainment and licensing segment were down 2% versus 2014. The decline in revenue was primarily driven by lower Transformers revenues in the segment the year after the movie. Operating profit increased to $16.2 million . Intangible amortization was lower as certain digital gaming rights were fully amortized in the second quarter of 2015. In addition, last year operating profit was negatively impacted by the acceleration of certain programming amortization costs. Turning to overall expenses for Hasbro , as anticipated, cost of sales in the third quarter was favorably impacted by product mix. In particular, higher-margin royalty bearing product revenues.
So first, let's talk about Transformers. Year to date Transformers is actually bucking the trend of a typical boys action property the year following the movie. In fact it is down by just over one-third which as you know is far better than one would expect in a non-movie year and that is because of the amount of entertainment. We are also seeing in our preschool Transformers growth year to date in preschool Transformers, our Transformers Rescue Bots product line and being supported again by content. Our licensing year to date for Transformers is up. So I think maybe we would need to take a broader perspective on the performance of Transformers and look more globally because it is performing quite well in a non-movie year, certainly was down in the quarter and down more typical in the more typical range in the quarter. But again I think the team has done a great job, great innovation, an expanded product line and again down below those trends one would expect.
Hasbro Showcases Global Franchises at Brand Licensing Europe 2015
MY LITTLE PONY and TRANSFORMERS Branded Fashion Lines and the Return of Classic Characters ACTION MAN and STRETCH ARMSTRONG Among New Licenses Announced
LONDON--(BUSINESS WIRE)-- Hasbro, Inc. (NASDAQ:HAS) arrives at Brand Licensing Europe 2015 to spotlight its range of beloved global franchise brands, including TRANSFORMERS, MY LITTLE PONY, MONOPOLY, LITTLEST PET SHOP, NERF, PLAY-DOH, MAGIC: THE GATHERING and JEM AND THE HOLOGRAMS. Named a top 10 Global Licensor by License! Global magazine earlier this year, Hasbro continues to expand its presence throughout Europe with a comprehensive lifestyle licensing portfolio, notably focused on high-end apparel lines that turn the iconic MY LITTLE PONY and TRANSFORMERS brands into fashionable favourites, as well as broad expansions within its licensed toy & game offerings. A key property on display at the show, the MY LITTLE PONY franchise will continue enchanting fans of all ages with the release of a highly anticipated full-length animated feature film, produced by Hasbro's Allspark Pictures, slated to debut globally in 2017.
"Entertainment and immersive storytelling have been the driving force behind our powerhouse portfolio of franchise brands," said James Walker, VP Brand Licensing, Hasbro Europe. "We're proud to grow our licensing programme across Europe by translating great entertainment into an incredible lifestyle lineup that allows us to bring our stories to life and engage consumers across multiple mediums including entertainment, publishing and even more branded experiences."
At BLE, Hasbro will also unveil several new relationships with leading European licensees across Fashion and Toy & Game categories, including:
SIMBA DICKIE FOR TRANSFORMERS
Hasbro announces a new licensing agreement with Dickie Toys, a Simba Dickie Group company, to develop a line of TRANSFORMERS branded vehicles and playsets that will debut in 2016. The range is slated to include RC cars, die cast vehicles, vehicles with lights and sounds, and themed playsets.
FYODOR GOLAN FOR TRANSFORMERS
Following a successful line of MY LITTLE PONY womenswear, the TRANSFORMERS brand is next to get fashionable as UK designers FYODOR GOLAN swap rainbows for robots and ‘roll out' their latest inspired collection of high-end TRANSFORMERS branded apparel, first seen during London Fashion Week this September.
PHILIPP PLEIN FOR TRANSFORMERS
After Philipp Plein launched TRANSFORMERS branded shirts for men earlier this year, he now translates the TRANSFORMERS brand into a fashion brand for women. These high-end designer dresses include great attention to detail and extravagant applications, including a TRANSFORMERS character made of rhinestones.
MARIA ESCOTÉ FOR MY LITTLE PONY
Acclaimed Catalan designer Maria Escoté announces a license agreement with the MY LITTLE PONY brand, focused on a new fashion line slated to debut during Madrid Fashion Week in February 2016. Fans can discover how she takes the most iconic pieces of the MY LITTLE PONY world and turns them into fashion by following #MLPbyMariaEscote.
MY LITTLE PONY BY UNDIZ
Hasbro's MY LITTLE PONY brand continues to be a fashion powerhouse with its latest release, the MY LITTLE PONY by UNDIZ collection. Featuring retro MY LITTLE PONY designs, the line of underwear and nightwear is currently being sold in over 100 UNDIZ stores and online.
The STRETCH ARMSTRONG toy will once again be pulled to his limits by kids as Hasbro licenses global rights for its iconic toy brand to The Character Group. The hilarious action figure, first launched in 1976, will bring a new round of enjoyment to today's kids with a line of STRETCH ARMSTRONG classic toys to be released summer 2016.
The ACTION MAN brand celebrates its 50th anniversary in 2016! To mark the occasion, Hasbro has licensed Art + Science International, a specialist company in developing and launching retro toys, to release five ACTION MAN collector edition figures in June 2016. The range will feature the classic British infantrymen, the skier, the parachutist, the scuba diver, and the footballer, each inspired by the best of the ACTION MAN brand and featuring accessories, gripping hands, a realistic "flock" of hair, and ACTION MAN's famous scar.
STICKLE BRICKS AND MR. FROSTY
Under license from Hasbro, GP Flair re-launches two classic brands in the UK: STICKLE BRICKS and MR. FROSTY. Starting in 2016, a new generation of children will be sticking, stacking, and building their way to developing better dexterity and imagination with the STICKLE BRICKS brand, the perfect first construction toy for toddlers. GP Flair will also re-release the MR. FROSTY frozen slushy maker in 2016, which first became a household favourite when it debuted in 1980.
Hasbro (NASDAQ: HAS) is a global company committed to Creating the World's Best Play Experiences, by leveraging its beloved brands, including LITTLEST PET SHOP, MAGIC: THE GATHERING, MONOPOLY, MY LITTLE PONY, NERF, PLAY-DOH and TRANSFORMERS, and premier partner brands. From toys and games, television programming, motion pictures, digital gaming and lifestyle licensing, Hasbro fulfills the fundamental need for play and connection with children and families around the world. The Company's Hasbro Studios and its film label, ALLSPARK PICTURES, create entertainment brand-driven storytelling across mediums, including television, film, digital and more. Through the company's commitment to corporate social responsibility, including philanthropy, Hasbro is helping to build a safe and sustainable world and to positively impact the lives of millions of children and families. Learn more at http://www.hasbro.com, and follow us on Twitter (@Hasbro & @HasbroNews) and Instagram (@Hasbro).
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