The Transformers may have been around for more than three decades, but Zhang Yuchen, general manager of Hasbro China, the parent company of the brand, believes that the popularity of the iconic toy figures are just about to hit its peak, especially with four Transformers films set to hit the silver screens by 2025.
Zhang is optimistic that with the surge in nostalgia for the toys and the growing profitability of selling peripheral products from a movie in China, 2017 could very well be “the year of Transformers”.
“It’s been very exciting because over the last decade, the movie universe has given old fans something new and brought in a whole new generation of Transformers fans. That is probably one of the biggest forces driving Transformers in China,” said Zhang.
“We now expect to see explosive growth in the sale of Transformers products in China with the upcoming series of movies,” he added.
The second installment of the movie franchise, Transformers: Revenge of the Fallen broke the 12-year box office record set by Titanic to become the most-watched foreign movie in China.
In 2014, the fourth movie, Transformers: Age of Extinction, generated 300 million yuan ($45 million) in China, contributing to almost one-third of the global revenue. The upcoming one in the franchise, Transformers: The Last Knight, is scheduled to be released in 2017.
Happy Friday! We wanted to share that the Transformers Official App has been updated on both Apple and Google! It’s been given a new look and feel to it, with some cool updated features:
· Complete missions in two modes to save Cybertron
· Read about Transformers news
After this remodeling, the app is now rated 13+.
Transformers Official App
Welcome to the Transformers Official App. Learn about the Prime Wars Trilogy and the battle between the Autobots and Decepticons.
With the TRANSFORMERS Official App, fans can play fun Transformers games with friends as Autobots or Decepticons. Complete missions in two modes to save Cybertron, read Transformers news, cast your vote on Transformers polls, see Toy reveals, watch Transformers videos, browse images, check out character bios, and more in order to earn Energon points for your chosen faction.
You can download the app at the below links:
Apple: https://itunes.apple.com/us/app/transfo ... 19083?mt=8
Google: https://play.google.com/store/apps/deta ... tion&hl=en
Check back often as content will be updated on a regular basis.
About Hasbro Brand Licensing & Publishing
Hasbro is committed to leveraging its beloved brands, including TRANSFORMERS, MY LITTLE PONY, MONOPOLY, LITTLEST PET SHOP, NERF, PLAY-DOH, MAGIC: THE GATHERING and our newest franchise HANAZUKI to Create the World’s Best Play Experiences. At Brand License Europe 2016, Hasbro will continue to bring our stories to life across multiple mediums including entertainment, publishing and branded experiences. Hasbro will also showcase a successful range of High End Fashion from industry taste-makers, as well as a broad range of consumer products including Toys & Games, Back to School and Apparel & Accessories at this year’s show.
Product Categories (8)
Character & Entertainment > Character & Animation
Character & Entertainment > Digital Content/Gaming
Character & Entertainment > Film
Character & Entertainment > Music
Character & Entertainment > Performance
Character & Entertainment > Theme Park
Character & Entertainment > Toys & Games
Character & Entertainment > TV/Broadcast
The trademark application has been accepted by the Office (has met the minimum filing requirements) and has not yet been assigned to an examiner.
New application will be assigned to an examining attorney approximately 3 months after filing date.
Aug. 08, 2016
Mark Literal Elements:
Standard Character Claim:
Yes. The mark consists of standard characters without claim to any particular font style, size, or color.
Mark Drawing Type:
4 - STANDARD CHARACTER MARK
Related Properties Information
Claimed Ownership of US Registrations:
2455261, 4301091, 4412057
Goods and Services
Note: The following symbols indicate that the registrant/owner has amended the goods/services:
Brackets [..] indicate deleted goods/services;
Double parenthesis ((..)) identify any goods/services not claimed in a Section 15 affidavit of incontestability; and
Asterisks *..* identify additional (new) wording in the goods/services.
Entertainment services, namely, a series of motion pictures featuring live action and special effects
041 - Primary Class
100, 101, 107
Jul. 07, 2007
Use in Commerce:
Jul. 07, 2007
IDW Publishing To Receive Red Balloon Award In Recognition of Contributions To Community Literacy Efforts
San Diego, CA – (August 3, 2016) The inaugural Red Balloon Awards, presented by Traveling Stories, will honor five literacy heroes including IDW Publishing. The event will benefit the organization’s StoryTent program, which provides free reading support to more than 2,000 underserved children in San Diego every year.
Winners of the award are selected based on the literary works they create, their advocacy efforts and the financial support they provide to community programs.
While IDW’s trophy cabinets may already be overflowing with Eisner and Harvey awards, Publisher/CEO Ted Adams said this award is “sometime entirely different.”
“It recognizes the work that the employees of IDW have done to support a local non-profit that is making our community better,” said Adams. “Everyone who works at IDW knows how important literacy and the joy of reading is to having a happy and productive life.”
IDW will receive their award at the Red Balloon Awards dinner and gala event on Saturday, September 17, 2016 from 6 to 9:30 pm at the San Diego Woman’s Club, 2557 Third Ave., San Diego, CA 92130.
Other award recipients include Kevin Eastman (co-creator of the Teenage Mutant Ninja Turtles), Las Patronas, Waypoint Public, and Don & Jo Soderquist. Traveling Stories will also announce a Volunteer of the Year on the night of the event.
This year’s gala, with the theme “Cirque du Livre” (Circus of Books), will begin with a cocktail reception with music by DJ Marcus More and live cirque performances. The event includes a silent auction. In addition, VIP guests will have the chance to visit with former professional U.S. soccer star Landon Donovan for a special cocktail hour.
The awards show will be hosted by Emily Moberly, San Diego Woman of the Year Finalist and Founder of Traveling Stories, and 10-year-old Malika Shaw, a regular attendee at the City Heights StoryTent. Shaw was the guest of honor at Traveling Stories’ 2014 event “A Night Out So They Can Read.” She was recently reclassified from a below-average reader to an accelerated reader at school. Her mom credits this improvement to the weekly visits Shaw makes to the Traveling Stories StoryTent.
“The Red Balloon Awards is a chance to celebrate the transformative power of reading,” said Emily Moberly, Founder of Traveling Stories. “The funds raised from this event are vital for ensuring that children in San Diego become confident readers and attain every opportunity to flourish.”
Key sponsors for the Red Balloon Awards include Mission Federal Credit Union, IDW Publishing, Mike Hess Brewing Company, and St. Petersburg Vodka. Event planning services are provided by Live Life Shredded.
Early-bird ticket registration for the Red Balloon Awards is $65 per person ($75 after 8/15/16) or $450 for a table of eight ($600 for a table of 8 after 8/15/16), while sponsorship opportunities range from $450 to $10,000.
For information on how to purchase tickets or become a sponsor while helping local children and their families fall in love with reading, contact Alyssa Humbert at
619. 919.5115 or Alyssa@travelingstories.org.
KABAM AND HASBRO TEAM UP TO DEVELOP TRANSFORMERS MOBILE GAME
The AAA Massively Multiplayer Mobile Game Will Feature Iconic Autobots and Decepticons from the “More than Meets the Eye” Franchise
SAN FRANCISCO – August 1, 2016 – Kabam, a world leader of massively multiplayer mobile games for a global audience, and Hasbro Inc. today announced a partnership to develop a AAA massively multiplayer mobile game inspired by the iconic Transformers franchise. The game will deliver action-packed authentic Transformers excitement to fans in 2017.
Over the past three decades the Transformers brand has grown into one of the world’s most recognizable franchises, engaging consumers with award-winning television shows, cutting edge digital entertainment series, consumer products, action figures, clothing, live events, blockbuster feature films and more. This new game from Kabam will further expand the brand’s growing presence in the mobile gaming space, offering Transformers fans the opportunity to engage with Optimus Prime, Megatron and other popular Autobots and Decepticons in a new, high-definition 3D environment. Kabam's action mobile game also provides RPG and strategy elements in a unique Transformers experience for fans and gamers alike.
“The Transformers are loved by consumers around the world and we are thrilled to partner with Hasbro to bring the brand to life with this new mobile game,” said Kent Wakeford, Chief Operating Officer of Kabam. “Kabam strives to develop mobile games that offer players years of entertainment and the Transformers’ many colorful characters will allow us to deliver on that goal. We are working with Hasbro to create a gameplay experience that fans will want to interact with over and over again.”
Kabam has a reputation for translating the world’s largest brands into successful, groundbreaking AAA mobile games, making it a well-suited partner for the multi-billion dollar Transformers franchise
“Hasbro is committed to creating authentic Transformers experiences on every platform where fans have a presence and this partnership with Kabam is the latest step in our ongoing commitment to delivering, rich, engaging stories in the mobile space,” said Mark Blecher, Senior Vice President, Digital Gaming and Corporate Development at Hasbro. “Kabam is a leader in developing mobile games inspired by popular franchises, and its expertise will help us create a game that thrills long-time Transformers fans and newcomers alike.”
The Transformers mobile game will be developed by Kabam Vancouver, the studio who created Fast & Furious: Legacy and Marvel Contest of Champions, a top 10 grossing game on the App Store.
"The Kabam Vancouver team is filled with Transformers fans and we are beyond stoked to help create a unique mobile game set in this awesome universe," said Tim Fields, Senior Vice President and General Manager for Kabam Vancouver. "Our fans can expect incredible visuals, action-packed gameplay, deep RPG elements, and an immersive world that is truly ‘more than meets the eye.’”
Kabam, Inc. (“Kabam”) creates, develops and publishes massively multiplayer games that are available to a global audience on mobile devices via its own dedicated channel in the Apple App Store, Google Play, and the Amazon Appstore. The company is valued at more than $1 billion and has been profitable since 2012. Kabam has created six titles that have grossed more than $100 million each in their life. Kabam has more than 700 employees around the world, with corporate headquarters in San Francisco. The company's investors include Alibaba, Canaan Partners, Google, MGM, Intel, Pinnacle Ventures, Redpoint Ventures, Warner Bros. and others. More information about Kabam can be found at www.kabam.com.
Hasbro (NASDAQ: HAS) is a global company committed to Creating the World's Best Play Experiences by leveraging its beloved brands, including LITTLEST PET SHOP, MAGIC: THE GATHERING, MONOPOLY, MY LITTLE PONY, NERF, PLAY-DOH and TRANSFORMERS, and premier partner brands. From toys and games, television programming, motion pictures, digital gaming and consumer product licensing, Hasbro fulfills the fundamental need for play and connection with children and families around the world. The Company's Hasbro Studios and its film label, Allspark Pictures, create entertainment brand-driven storytelling across mediums, including television, film, digital and more. Through the company's commitment to corporate social responsibility, including philanthropy, Hasbro is helping to build a safe and sustainable world and to positively impact the lives of millions of children and families. Learn more at www.hasbro.com, and follow us on Twitter (@Hasbro & @HasbroNews) and Instagram (@Hasbro).
Transmission ID: 000046
Operation: Earth Wars! Space Ape Games invades TFNation!
The Decepticons have invaded Earth and only the Autobots can save us now, as the Transformer: Earth wars commence! This past June saw the hugely successful release of the Earth Wars mobile game and we are proud to announce the award-winning Space Ape games, will be in attendance at TFNation 2016!
Based on a story by TFNation guest Simon Furman, published by Backflip Studios and developed by Space Ape Games in partnership with Backflip Studios & Hasbro, Earth Wars puts you in-charge of a veritable army of Cybertronians as you attack and defend precious bases in order to defeat your enemies.
Chris White and the team will be attending on Saturday 20th August, with concept art, posters and development videos running throughout the weekend. The Space Ape crew are eager to meet both existing fans of the game and those new to it, and are busy planning a “beat the base” in-game competition, to those who think they are up to the challenge!
Space Ape have worked with some of the most pivotal people within the Transformers franchise to create this game. They have invested considerable time in shaping the game to please fans of the characters. We urge our attendees to take this chance to meet, and question the Space Ape team, not just as special guests, but as fellow fans of the franchise.
With the game so popular amongst our attendees, there are plans afoot for our own Sunday-based event, at the Space Ape table, to be run by fans, for fans. A great chance to bond with fellow attendees…. Then crush them under your Cybertronian heels!
Further transmissions to follow.
Where All Are One
Trademark Source: USPTO
Mark (in words): PRIME
Serial Number: 87111650
Filing Date: Thursday, 21st of July 2016
Status: New application will be assigned to an examining attorney approximately 3 months after filing date.
Status Date: Monday, 25th of July 2016
Registration Date: Wednesday, 30th of November -0001
Prior Reg Numbers:
Current Location: NEW APPLICATION PROCESSING
Date In Location: Monday, 25th of July 2016
Class Status: ACTIVE
Category: Toy robots convertible into other visual toy forms
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