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Hasbro China Manager Zhang Yuchen Expects Big Success for Transformers

Transformers News: Hasbro China Manager Zhang Yuchen Expects Big Success for Transformers
Date: Tuesday, August 30th 2016 4:34pm CDT
Categories: Toy News, People News, Company News, Digital Media News
Posted by: Dr Va'al | Credit(s): China Daily

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Views: 15,378

It will come as no surprise to people following the news on Transformers - from the Tencent game, to CybertronCon, to the recent Sun Wu Kong rumour, and all the way back to the Age of Extinction collaboration - but China is one of the biggest developing markets and audiences for the robot brand, and the general manager of Hasbro China also believes it to be the case. Speaking to China Daily, Zhang Yuchen had this to say:

The Transformers may have been around for more than three decades, but Zhang Yuchen, general manager of Hasbro China, the parent company of the brand, believes that the popularity of the iconic toy figures are just about to hit its peak, especially with four Transformers films set to hit the silver screens by 2025.

Zhang is optimistic that with the surge in nostalgia for the toys and the growing profitability of selling peripheral products from a movie in China, 2017 could very well be “the year of Transformers”.

“It’s been very exciting because over the last decade, the movie universe has given old fans something new and brought in a whole new generation of Transformers fans. That is probably one of the biggest forces driving Transformers in China,” said Zhang.

“We now expect to see explosive growth in the sale of Transformers products in China with the upcoming series of movies,” he added.


Similar trends have been noticed with the 2007 Paramount live-action movie in Western markets, too, so this is not entirely new. What is new is that the brand is looking to make a big mark in the country through media, movies, games, toys and a themed hotel in Shanghai in 2018. Remember:

The second installment of the movie franchise, Transformers: Revenge of the Fallen broke the 12-year box office record set by Titanic to become the most-watched foreign movie in China.

In 2014, the fourth movie, Transformers: Age of Extinction, generated 300 million yuan ($45 million) in China, contributing to almost one-third of the global revenue. The upcoming one in the franchise, Transformers: The Last Knight, is scheduled to be released in 2017.


Find out more here, and let us know what you think about this global development for the Transformers!

Transformers Official App Gets New Look and Updates

Transformers News: Transformers Official App Gets New Look and Updates
Date: Friday, August 26th 2016 9:51am CDT
Categories: Company News, Digital Media News
Posted by: Dr Va'al | Credit(s): Hasbro

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Views: 10,546

For those of you who were keeping an eye on the official Transformers application for mobile devices, we have just received official news of an update (on both iOS and Android), bringing it up to a 13+ rating and including news (not sure if this will take over the Pulse updates) as well as games and info. Check out more details below, and some screenshot detailing the updates!

Happy Friday! We wanted to share that the Transformers Official App has been updated on both Apple and Google! It’s been given a new look and feel to it, with some cool updated features:

· Complete missions in two modes to save Cybertron

· Read about Transformers news

After this remodeling, the app is now rated 13+.


Transformers Official App

Welcome to the Transformers Official App. Learn about the Prime Wars Trilogy and the battle between the Autobots and Decepticons.


With the TRANSFORMERS Official App, fans can play fun Transformers games with friends as Autobots or Decepticons. Complete missions in two modes to save Cybertron, read Transformers news, cast your vote on Transformers polls, see Toy reveals, watch Transformers videos, browse images, check out character bios, and more in order to earn Energon points for your chosen faction.

Rated 13+


You can download the app at the below links:

Apple: https://itunes.apple.com/us/app/transfo ... 19083?mt=8

Google: https://play.google.com/store/apps/deta ... tion&hl=en

Check back often as content will be updated on a regular basis.


Transformers News: Transformers Official App Gets New Look and Updates

Transformers News: Transformers Official App Gets New Look and Updates

Transformers News: Transformers Official App Gets New Look and Updates

Transformers News: Transformers Official App Gets New Look and Updates

Transformers News: Transformers Official App Gets New Look and Updates

Hasbro To Attend Brand Licensing Europe Expo 2016

Transformers News: Hasbro To Attend Brand Licensing Europe Expo 2016
Date: Saturday, August 13th 2016 1:37pm CDT
Categories: Event News, Company News
Posted by: Dr Va'al | Credit(s): BLE 2016

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Views: 15,920

With the new Hasbro UK and Ireland appointment, as we reported a while back, it looks as though at least the brand Licensing & Publishing departments will attend the 2016 Brand Licensing Europe expo in London, if not the UK Toy Fair. The news comes from the event's site, here, which lists the following under Hasbro's exhibitor page:

About Hasbro Brand Licensing & Publishing
Hasbro is committed to leveraging its beloved brands, including TRANSFORMERS, MY LITTLE PONY, MONOPOLY, LITTLEST PET SHOP, NERF, PLAY-DOH, MAGIC: THE GATHERING and our newest franchise HANAZUKI to Create the World’s Best Play Experiences. At Brand License Europe 2016, Hasbro will continue to bring our stories to life across multiple mediums including entertainment, publishing and branded experiences. Hasbro will also showcase a successful range of High End Fashion from industry taste-makers, as well as a broad range of consumer products including Toys & Games, Back to School and Apparel & Accessories at this year’s show.
Product Categories (8)

Character & Entertainment > Character & Animation
Character & Entertainment > Digital Content/Gaming
Character & Entertainment > Film
Character & Entertainment > Music
Character & Entertainment > Performance
Character & Entertainment > Theme Park
Character & Entertainment > Toys & Games
Character & Entertainment > TV/Broadcast


Hasbro Applies for Live Action Transformers Trademark

Transformers News: Hasbro Applies for Live Action Transformers Trademark
Date: Saturday, August 13th 2016 1:25pm CDT
Categories: Live Action Movie News, Company News, Digital Media News
Posted by: Dr Va'al | Credit(s): USPTO

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Views: 25,966

It may not mean anything significant, really, but via the US Patent and Trademark Office we have news of a new application on behalf of Hasbro for 'Transformers' under the category 'Entertainment services, namely, a series of motion pictures featuring live action and special effects'. What it might have something to do is the first time said trademark was used, all the way back in July 2007, when the first Paramount live-action movie featuring the Cybertronians hit the big screens. In any case, check out the full documentation here, and comment with your thoughts in the Energon Pub!


LIVE/APPLICATION/Awaiting Examination

The trademark application has been accepted by the Office (has met the minimum filing requirements) and has not yet been assigned to an examiner.
Status:
New application will be assigned to an examining attorney approximately 3 months after filing date.
Status Date:
Aug. 08, 2016

Mark Information
Mark Literal Elements:
TRANSFORMERS
Standard Character Claim:
Yes. The mark consists of standard characters without claim to any particular font style, size, or color.
Mark Drawing Type:
4 - STANDARD CHARACTER MARK
Related Properties Information
Claimed Ownership of US Registrations:
2455261, 4301091, 4412057
Goods and Services
Note: The following symbols indicate that the registrant/owner has amended the goods/services:

Brackets [..] indicate deleted goods/services;
Double parenthesis ((..)) identify any goods/services not claimed in a Section 15 affidavit of incontestability; and
Asterisks *..* identify additional (new) wording in the goods/services.

For:
Entertainment services, namely, a series of motion pictures featuring live action and special effects
International Class(es):
041 - Primary Class
U.S Class(es):
100, 101, 107
Class Status:
ACTIVE
Basis:
1(a)
First Use:
Jul. 07, 2007
Use in Commerce:
Jul. 07, 2007

San Diego Comic Con Exclusives Listed on Hasbro Toy Shop, not on sale yet: Transformers, Fort Max, Titan Force

Transformers News: San Diego Comic Con Exclusives Listed on Hasbro Toy Shop, not on sale yet: Transformers, Fort Max, Titan Force
Date: Tuesday, August 9th 2016 12:52am CDT
Categories: Toy News, Company News, Digital Media News, Collectables, Store News
Posted by: Bronzewolf | Credit(s): Hasbro Toy Shop

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Views: 37,352

Seibertronians, it's almost time! Thanks to a tip submitted by user Agamemnon, we have been made aware that all the Hasbro SDCC Exclusive Sets are now listed on line! Yes, you'll soon be able get San Diego Comic Con exclusives like the SDCC Fortress Maximus variant, or the Titan Force set, delivered directly to your home from the Hasbro Toy Shop convention exclusive page.

However, as Agamemnon pointed out, the exclusives don't seem to want to ship yet, so you might have to wait until it is technically August 9th.

Interested in any of these figures? Compare them to the regular, not as special retail versions here, using our own, in-house database of Transformers galleries.

Still on the fence? We've been providing coverage of some video reviews of these sets for a while. Check those out here!

And, as always, keep your optics and audio sensors tuned to Seibertron.com! Good night, and have a pleasant tomorrow!

IDW Publishing To Receive Red Balloon Award In Recognition of Contributions To Community Literacy Efforts

Transformers News: IDW Publishing To Receive Red Balloon Award In Recognition of Contributions To Community Literacy Efforts
Date: Wednesday, August 3rd 2016 12:54pm CDT
Categories: Comic Book News, Press Releases, Company News
Posted by: Dr Va'al | Credit(s): IDW

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Views: 18,375

Continuing in IDW's streak of literacy development programmes, we have a new press release from the San Diego publisher, being rewarded for their work in the field - through Traveling Stories and more - with a Red Balloon Award! Read on below to find out more about their efforts and the award itself.

IDW Publishing To Receive Red Balloon Award In Recognition of Contributions To Community Literacy Efforts


San Diego, CA – (August 3, 2016) The inaugural Red Balloon Awards, presented by Traveling Stories, will honor five literacy heroes including IDW Publishing. The event will benefit the organization’s StoryTent program, which provides free reading support to more than 2,000 underserved children in San Diego every year.

Winners of the award are selected based on the literary works they create, their advocacy efforts and the financial support they provide to community programs.

While IDW’s trophy cabinets may already be overflowing with Eisner and Harvey awards, Publisher/CEO Ted Adams said this award is “sometime entirely different.”

“It recognizes the work that the employees of IDW have done to support a local non-profit that is making our community better,” said Adams. “Everyone who works at IDW knows how important literacy and the joy of reading is to having a happy and productive life.”

IDW will receive their award at the Red Balloon Awards dinner and gala event on Saturday, September 17, 2016 from 6 to 9:30 pm at the San Diego Woman’s Club, 2557 Third Ave., San Diego, CA 92130.

Other award recipients include Kevin Eastman (co-creator of the Teenage Mutant Ninja Turtles), Las Patronas, Waypoint Public, and Don & Jo Soderquist. Traveling Stories will also announce a Volunteer of the Year on the night of the event.

This year’s gala, with the theme “Cirque du Livre” (Circus of Books), will begin with a cocktail reception with music by DJ Marcus More and live cirque performances. The event includes a silent auction. In addition, VIP guests will have the chance to visit with former professional U.S. soccer star Landon Donovan for a special cocktail hour.

The awards show will be hosted by Emily Moberly, San Diego Woman of the Year Finalist and Founder of Traveling Stories, and 10-year-old Malika Shaw, a regular attendee at the City Heights StoryTent. Shaw was the guest of honor at Traveling Stories’ 2014 event “A Night Out So They Can Read.” She was recently reclassified from a below-average reader to an accelerated reader at school. Her mom credits this improvement to the weekly visits Shaw makes to the Traveling Stories StoryTent.

“The Red Balloon Awards is a chance to celebrate the transformative power of reading,” said Emily Moberly, Founder of Traveling Stories. “The funds raised from this event are vital for ensuring that children in San Diego become confident readers and attain every opportunity to flourish.”

Key sponsors for the Red Balloon Awards include Mission Federal Credit Union, IDW Publishing, Mike Hess Brewing Company, and St. Petersburg Vodka. Event planning services are provided by Live Life Shredded.

Early-bird ticket registration for the Red Balloon Awards is $65 per person ($75 after 8/15/16) or $450 for a table of eight ($600 for a table of 8 after 8/15/16), while sponsorship opportunities range from $450 to $10,000.

For information on how to purchase tickets or become a sponsor while helping local children and their families fall in love with reading, contact Alyssa Humbert at
619. 919.5115 or Alyssa@travelingstories.org.

Kabam Developing New Transformers Massive Multiplayer Mobile Game

Transformers News: Kabam Developing New Transformers Massive Multiplayer Mobile Game
Date: Monday, August 1st 2016 10:50am CDT
Categories: Game News, Press Releases, Company News
Posted by: Dr Va'al | Credit(s): Hasbro

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Views: 21,893

Transformers Earth Wars is running, Transformers Online is teased and peeked at, and directly from Hasbro, we now also have news of a new mobile game featuring the Transformers currently being developed in Canada, at Kabam Vancouver! The game is listed as AAA - lots of money invested in it - and will be a Massive Multiplayer. Check out the official press release below for more info!

KABAM AND HASBRO TEAM UP TO DEVELOP TRANSFORMERS MOBILE GAME
The AAA Massively Multiplayer Mobile Game Will Feature Iconic Autobots and Decepticons from the “More than Meets the Eye” Franchise




SAN FRANCISCO – August 1, 2016 – Kabam, a world leader of massively multiplayer mobile games for a global audience, and Hasbro Inc. today announced a partnership to develop a AAA massively multiplayer mobile game inspired by the iconic Transformers franchise. The game will deliver action-packed authentic Transformers excitement to fans in 2017.

Over the past three decades the Transformers brand has grown into one of the world’s most recognizable franchises, engaging consumers with award-winning television shows, cutting edge digital entertainment series, consumer products, action figures, clothing, live events, blockbuster feature films and more. This new game from Kabam will further expand the brand’s growing presence in the mobile gaming space, offering Transformers fans the opportunity to engage with Optimus Prime, Megatron and other popular Autobots and Decepticons in a new, high-definition 3D environment. Kabam's action mobile game also provides RPG and strategy elements in a unique Transformers experience for fans and gamers alike.

“The Transformers are loved by consumers around the world and we are thrilled to partner with Hasbro to bring the brand to life with this new mobile game,” said Kent Wakeford, Chief Operating Officer of Kabam. “Kabam strives to develop mobile games that offer players years of entertainment and the Transformers’ many colorful characters will allow us to deliver on that goal. We are working with Hasbro to create a gameplay experience that fans will want to interact with over and over again.”

Kabam has a reputation for translating the world’s largest brands into successful, groundbreaking AAA mobile games, making it a well-suited partner for the multi-billion dollar Transformers franchise

“Hasbro is committed to creating authentic Transformers experiences on every platform where fans have a presence and this partnership with Kabam is the latest step in our ongoing commitment to delivering, rich, engaging stories in the mobile space,” said Mark Blecher, Senior Vice President, Digital Gaming and Corporate Development at Hasbro. “Kabam is a leader in developing mobile games inspired by popular franchises, and its expertise will help us create a game that thrills long-time Transformers fans and newcomers alike.”

The Transformers mobile game will be developed by Kabam Vancouver, the studio who created Fast & Furious: Legacy and Marvel Contest of Champions, a top 10 grossing game on the App Store.

"The Kabam Vancouver team is filled with Transformers fans and we are beyond stoked to help create a unique mobile game set in this awesome universe," said Tim Fields, Senior Vice President and General Manager for Kabam Vancouver. "Our fans can expect incredible visuals, action-packed gameplay, deep RPG elements, and an immersive world that is truly ‘more than meets the eye.’”


###



About Kabam

Kabam, Inc. (“Kabam”) creates, develops and publishes massively multiplayer games that are available to a global audience on mobile devices via its own dedicated channel in the Apple App Store, Google Play, and the Amazon Appstore. The company is valued at more than $1 billion and has been profitable since 2012. Kabam has created six titles that have grossed more than $100 million each in their life. Kabam has more than 700 employees around the world, with corporate headquarters in San Francisco. The company's investors include Alibaba, Canaan Partners, Google, MGM, Intel, Pinnacle Ventures, Redpoint Ventures, Warner Bros. and others. More information about Kabam can be found at www.kabam.com.



About Hasbro

Hasbro (NASDAQ: HAS) is a global company committed to Creating the World's Best Play Experiences by leveraging its beloved brands, including LITTLEST PET SHOP, MAGIC: THE GATHERING, MONOPOLY, MY LITTLE PONY, NERF, PLAY-DOH and TRANSFORMERS, and premier partner brands. From toys and games, television programming, motion pictures, digital gaming and consumer product licensing, Hasbro fulfills the fundamental need for play and connection with children and families around the world. The Company's Hasbro Studios and its film label, Allspark Pictures, create entertainment brand-driven storytelling across mediums, including television, film, digital and more. Through the company's commitment to corporate social responsibility, including philanthropy, Hasbro is helping to build a safe and sustainable world and to positively impact the lives of millions of children and families. Learn more at www.hasbro.com, and follow us on Twitter (@Hasbro & @HasbroNews) and Instagram (@Hasbro).

Official Images of Rise of Rodimus Prime Platinum Edition Set

Transformers News: Official Images of Rise of Rodimus Prime Platinum Edition Set
Date: Friday, July 29th 2016 12:25pm CDT
Categories: Toy News, Event News, Company News
Posted by: Hellscream9999 | Credit(s): Hasbro

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Views: 49,745

Fellow Seibertronians, hot on the heels of the other Platinum Edition reveal, and after the reveal of the set last night at the Shanghai Cybertron Con, we now get official images of the Rise of Rodimus Prime Platinum Edition set. This set features a repainted Transformers Titanium Rodimus Prime, a repainted Transformers Generations Galvatron, and a Matrix of Leadership for them to fight over. Check out the images of the figures and the box art, and let us know what you think in the comments below.

Transformers News: Re: 2016 Generations Platinum sets

Transformers News: Re: 2016 Generations Platinum sets

Transformers News: Re: 2016 Generations Platinum sets

Transformers News: Re: 2016 Generations Platinum sets

Transformers News: Re: 2016 Generations Platinum sets

Transformers News: Re: 2016 Generations Platinum sets

TFNation 2016 Update - Transformers Earth Wars / Space Ape Games to Attend

Transformers News: TFNation 2016 Update - Transformers Earth Wars / Space Ape Games to Attend
Date: Thursday, July 28th 2016 12:24pm CDT
Categories: Event News, Company News, Digital Media News
Posted by: Dr Va'al | Credit(s): TFNation

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Views: 12,544

Another update from TFNation proves that the new crew are bent on making a big, lasting, loud impression onto the UK scene - as Space Ape Games, the developers of Transformers Earth Wars, are announced as having a presence at the event this coming month! Alongside Angry Birds Transformers, the comics world new and old, and much more, this looks like an event not to miss if you're in the area! Find out more below.

Transmission Initiated
Transmission ID: 000046
TFNation_2016
Operation: Earth Wars! Space Ape Games invades TFNation!

The Decepticons have invaded Earth and only the Autobots can save us now, as the Transformer: Earth wars commence! This past June saw the hugely successful release of the Earth Wars mobile game and we are proud to announce the award-winning Space Ape games, will be in attendance at TFNation 2016!

Based on a story by TFNation guest Simon Furman, published by Backflip Studios and developed by Space Ape Games in partnership with Backflip Studios & Hasbro, Earth Wars puts you in-charge of a veritable army of Cybertronians as you attack and defend precious bases in order to defeat your enemies.

Chris White and the team will be attending on Saturday 20th August, with concept art, posters and development videos running throughout the weekend. The Space Ape crew are eager to meet both existing fans of the game and those new to it, and are busy planning a “beat the base” in-game competition, to those who think they are up to the challenge!


Space Ape have worked with some of the most pivotal people within the Transformers franchise to create this game. They have invested considerable time in shaping the game to please fans of the characters. We urge our attendees to take this chance to meet, and question the Space Ape team, not just as special guests, but as fellow fans of the franchise.

With the game so popular amongst our attendees, there are plans afoot for our own Sunday-based event, at the Space Ape table, to be run by fans, for fans. A great chance to bond with fellow attendees…. Then crush them under your Cybertronian heels!

Further transmissions to follow.

TFNation
Where All Are One
End_transmission

New Hasbro Trademark: 'Prime'

Transformers News: New Hasbro Trademark: 'Prime'
Date: Wednesday, July 27th 2016 3:54am CDT
Categories: Toy News, Company News
Posted by: Dr Va'al | Credit(s): USPTO

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Views: 15,855

Via on-the-ball Transformers fansite Transformers@The Moon, we have another update on the exciting world of trademarks registered from Hasbro with the USPTO: Prime.

Just Prime. No other information on what is might relate to, other than the category 'Toy robots convertible into other visual toy forms'. Is this to be another subline that we'll see soon? Something else entirely? Sound off in the Energon Pub!

Trademark Details
Trademark Source: USPTO
Mark (in words): PRIME
Serial Number: 87111650
Filing Date: Thursday, 21st of July 2016
Status: New application will be assigned to an examining attorney approximately 3 months after filing date.
Status Date: Monday, 25th of July 2016
Registration Number:
Registration Date: Wednesday, 30th of November -0001
Prior Reg Numbers:
Current Location: NEW APPLICATION PROCESSING
Date In Location: Monday, 25th of July 2016
Class Status: ACTIVE
Category: Toy robots convertible into other visual toy forms

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